Agenda



Day One 10th June 2008



Registration and Speed Networking

8.00

A chance to get to know your peers before the start of the conference and set a relaxed atmosphere

Chair’s Opening Remarks

9:00
  • ChrisWynn, Editorial Director, Informa Telecoms and Media UK

Opening Keynote: Digital Futures in the EMEA Region: The EC Perspective

9:10
  • What are the challenges in EU regulatory frameworks?
  • How has digital switchover impacted the European broadcasting sector?
  • What is the Commission’s position on convergence?
  • What are the new hurdles to industry and policy makers?
  • Beatrice Covassi, Head Digital Broadcasting Unit, European Commission, Belgium

Keynote Presentation: VOD Windows and the Move to ‘Day and Date’

09:40
  • How do content providers and operators benefit from shorter release windows?
  • How do we optimize consumer awareness of day and date releases?
  • How can we attract consumers into legal digital entertainment services?
  • Joanne Williams, Executive Director Digital Distribution Intl. Benelux and Nordic, Warner

Keynote Presentation: Maximising Multiple Platform Content

10:10
  • On-Demand as a complementary viewing experience
  • How do we deliver a joined up entertainment experience?
  • How can we provide an integrated digital content strategy?
  • What is the content consumption in Sky’s multi-platform homes?
  • Griffin Parry, Director of VOD, BSkyB

Refreshments and Networking Break

10:40
-11:20


Stream One: Content Strategy

  • Stream Chair: Toby Russell, CEO, 3Vision

Market Insight: The Economics of On-Demand

11:20
  • How do different VOD models work financially?
  • Will current revenue models stand the test of time?
  • Which new revenues streams are being trialled?
  • What is the role of a content aggregator in the VOD value chain?
  • Charl de Beer, Finance Director, On Demand Group, UK

Panel: Making Money from On-Demand TV

11:50
  • Is On-Demand TV already making a financial return or is it just hype?
  • Is online TV or TV On-Demand more profitable?
  • What place does advertising have in the On-Demand world?
  • Who will benefit most - content owners, platforms or consumers?
  • Chair: ChrisWynn, Editorial Director, Informa Telecoms and Media, UK
  • Robert van Esch, Managing Director, NL Kabel, Netherlands
  • Alex Grahame, Head of EMEA, MoMedia International
  • Yago Antonio Sanchez, Head of Merchandising and Content, Imagenio, Spain
  • Jens Richter, MD, SevenOne International, Germany
  • Graeme Stanley, MD, Teuve, Spain

Lunch

12:35
-14:00

Case Study: Building Personal TV: How On-Demand Changes Viewing Habits

14:00
  • How can operators personalise the VOD experience?
  • How do platforms strive to keep their customers happy and spending?
  • Can personal TV drive loyalty?
  • How important are EPGs in the On-Demand environment?
  • Italo Milanese, Senior Project Leader, Telecom Italia, Italy

Panel: Giving Digital Viewers What They Want

14:30
  • What kinds of On-Demand programming are working? Premium VOD, SVOD or free catch-up VOD?
  • How can On-Demand capture different demographics?
  • Who is buying On-Demand content?
  • How are viewers being encouraged to use On-Demand services?
  • John Robson, VP Digital Distribution EMEA, Paramount Pictures, UK
  • Dave Alpert, VP Operations & CTO, HBO, Hungary
  • Linda Summers, Head of Strategic Development, RedBee Media, UK
  • Emmanuel Biscay, Country Manager, Kewego, Spain
  • Allen McCaskill, Senior Manager Consultancy Series, Ascent Media, UK

Presentation: How Can Operators Embrace On-Demand?

15:30
  • How can traditional operators embrace new technologies?
  • What are the different sources for On-Demand content?
  • What are the platforms for offering VOD content?
  • How do we offer the right content to the right users?
  • Philippe Hendrickx, BGCTV Head, Belgacom, Belgium

Coffee and Networking Break

16:00
-16:30

Expert Insight: Does Regulation Hinder or Help New Technologies?

16:30
  • What regulatory issues do platforms and content owners need to consider when dealing with new technologies?
  • How should they work within data protection and advertising parameters?
  • How will new regulations such as the AVMS directive effect market growth?
  • Ingrid Silver, Technology, Media and Telecoms Partner, Denton WildeSapte, UK

Panel: Rights Issues and Windows in the On-Demand World

17:00
  • How are rights windows evolving and which platforms are benefiting?
  • Has ‘day-and-date’ release spurred VOD usage?
  • What rights issues must be considered with catch-up TV?
  • How are content holders bundling different rights?
  • Chair: Ben Allgrove, Lead Associate, Baker McKenzie, UK
  • Michael Koenig, Head of Legal Group Content, Kabel Deutschland, Germany
  • Philippe Hendrickx, BGC TV Head, Belgacom, Belgium
  • Tony Singh, Manager, Spectrum Strategy, UK

Close of Day One and Networking Drinks

17:45


Stream Two: Networks and Devices

  • Stream Chair: Barry Flynn, Principal Consultant, Farncombe Technology


Presentation: The Benefits of Bigger Bandwidth

11:20
  • Can the expected growth in bandwidth-heavy communications and video services justify investment in fibre?
  • Who should be developing the applications of the future to fill the pipes?
  • What are the costs and benefits of FTTH, VDSL and ADSL 2+?
  • Dermot Nolan, Director General, Digital TV Group, UK

Panel: What Next for Networks?

11:50
  • How can operators develop future-proof network strategies?
  • What third-party content and applications will new networks need to support?
  • What is needed for convergence of video, data and voice services?
  • Barry Flynn, Principal Consultant, Farncombe Technology, UK
  • Italo Milanese, Senior Project Leader, Telecom Italia
  • Jean-Christophe Dessange, Business Dev. Head IPTV & New Media, Cisco, France

Lunch

12:35
-14:00

Presentation: On-Demand TV in the Networked Home

14:00
  • How will operators take home networking to the mass-market?
  • Can TV, broadband and mobile operators work together to provide seamless home networks?
  • What measures need to be put in place to move content around the home?

Case Study: The Living PVR: Earning Money with Additional Content and TV-centric Services.

14:30
  • Opening Pandora’s Box: WebTV content versus IPTV content
  • Content revenues vs. TV service revenues
  • Are customers willing to pay for TV services?
  • Stefan Jenzowsky, CEO More TV, GmbH, Germany

Case Study: Orange: The Multiplatform TV in Practice

15:30
  • How can the converged operator deliver a converged service?
  • How can catch-up TV be delivered on multiple devices?
  • Are consumers ready for a converged media experience?
  • Jakub Brzeczkowski, VOD Director, Content Division, EMEA, Orange-FT, France

Coffee and Networking Break

16:00
-16:30

Case Study: Box Clever - The DVR and On-Demand

16:30
  • Can the DVR substitute true On-Demand TV?
  • What proportion of viewing is On-Demand in the DVR home?
  • How do the economics of local or server-side storage compare?
  • Nicola Saraceno, Head of Customer Marketing, Sky Italia

Panel: HDTV and On-Demand : A Match Made in Heaven?

17:00
  • What are the challenges for On-Demand HDTV?
  • How fast will HD On-Demand TV grow?
  • HD STB pricing strategies
  • Can On-Demand HD provide a teaser for full linear HD?
  • Chair: Dermot Nolan, Director General, Digital TV Group, UK
  • Andy Quested, Principal Technologist, BBC HD, UK
  • Thomas Wrede, VP Product Management Media, SES ASTRA, Luxembourg
  • Thomas Aidan Curran, CEO, Telemos AG, Germany
  • Olivier Millies-Lacroix, Commercial Director, Eutelsat, France
  • Andrew Ward, Chief Account Director, Pace Micro Technology
  • Glenn Oakley, Senior VP,Global Operations & Business Development, VOOM HD, US

Close of Day One and Networking Drinks

17:55


Day Two 11th June 2008



Coffee followed by Speed Networking

08:30

Chair’s Opening Remarks

09:20
  • Alexander Cameron, Managing Director, Digital TX Ltd, UK

Opening Keynote: From Triple-play to Quad-play: Growing Service Offerings

09:30
  • Why are triple-players turning into quad-players?
  • Are fixed platforms easy bed-fellows with mobile operators?
  • Will incumbent telcos abuse their position if they form quad-play deals with their mobile subsidiaries?
  • Is the consumer the only winner in quad-play wars?
  • Luis Gonsalves Lopes, CMO, Zon (PTMultimedia), Portugal

Keynote Case Study: The BBC iPlayer: Setting the Benchmark for On-Demand TV

10:00
  • Rahul Chakkara, Controller, TV Platforms, BBC iPlayer, UK

Keynote Presentation: Making True Convergence a Reality

10:30
  • How can operators add value to existing businessmodels whenmerging services?
  • Will converged operators reap greater success in retaining customers?
  • What cross-platform applications are working?
  • Jonathan Beavon, Director, Segment Marketing, NDS, UK

Refreshments and Networking Break

11:00
-11:40


Stream One: Content Strategy

  • Stream Chair: Alexander Cameron, Managing Director, Digital TX Ltd, UK

Case Study: Driving Revenue Via VOD

11:40
  • How can we drive VOD revenues through on-air and off-air promotions?
  • The Taboo question answered: How we do we maximize revenues on an adult SVOD proposition?
  • What are the significant effects of shortening windows on TVOD buys?
  • Mark van de Crommert, Commercial Director, On-Demand, Chellomedia, Netherlands

Panel: How Much Will On-Demand Change Business Models Across Platforms?

12:10
  • Will On-Demand undermine the multichannel TV business model?
  • Which platforms stand to lose or gainmost fromthe emergence of On-Demand?
  • Will platforms be forced to adopt hybrid distribution models to provide VOD?
  • How will content owners go direct to the consumer?
  • Alon Shtruzman, Senior Vice President,Content &Global Development, FOX Vertical Channels, UK
  • Emilio Pucci, Director, e-Media Institute, Italy
  • Harold Gronenthal, Senior Vice President, Rainbow International, US
  • Mark Cullen, CEO, ETV, UK
  • David Bogi, Head of DTT New Project, Mediaset, Italy

Networking Lunch

13:00
-14:00

Case Study: The Business Model for "White-Label" Online TV

14:00
  • How can brands create a cost-effective strategy for online TV and video?
  • Who gets what split of the revenues?
  • Is it possible to establish new destinations sites for online video?
  • How will manufacturers enable distribution beyond the PC?
  • Sanjay Desai, VP, Product Marketing, Brightcove, USA

Panel: Building the Optimum VOD Library: How to Still Make Money by Giving Consumers the Widest Choice

14:30
  • How can we increase content accessibility and creation?
  • Are non-traditional methods of content creation successful?
  • What place can the brands of channels and producers play in On-Demand?
  • How are content needs evolving with emerging platforms?
  • Benny Salaets, Product Marketing Manager iDTV, Telenet, Belgium
  • Akos Robert, Deputy CEO, RTL Klub, Hungary
  • Ivo Lochtman, VP of Content, UPC, Netherlands
  • Paul Fisher, Associate, Advent Venture Partners, UK
  • Nicolai Porsbo, Editor On Demand Media, DR, Danish Broadcasting Corporation
  • Mark van de Crommert, Commercial Director, On-Demand, Chellomedia, Netherlands

Presentation: The Online TV Proposition: What, When and How?

15:15
  • How do the economics of online video compare to broadcast TV?
  • Will online catch-up viewing kill off marginal pay-TV channels?
  • How often do sites need to refresh content to ensure repeat traffic?
  • What types of content will consumers pay for online?
  • Paul Fisher, Associate, Advent Venture Partners, UK

Coffee and Networking Break

15:30
-15:50

BT Vision: A Case Study in Branding & On-Air Promotion

15:50
  • BT Vision: 18 months On
  • How has the BT Vision Branding Evolved?
  • Content Promotion in the On Demand Environment
  • What are the Future Challenges for Marketing IPTV and On Demand TV?
  • Kerry Spring-Rice, Head of On-Air & Creative Services, BTVision, UK
  • Liz Dunning, Founder, Dunning Eley Jones, UK

Panel: Advertising in the On- Demand Arena

16:10
  • Can interactive advertising work or is it too expensive a way of reaching a limited audience?
  • How do we engage the viewer with compelling interactive advertising?
  • The 30-spot will not work with VOD, so how can sponsorship and product placement adapt?
  • Is online video advertising over-hyped?
  • Patricia McDonough, SeniorVP Insights Analysis & Policy, Nielsen Media, US
  • David Brennan, Research and Strategy Director, Thinkbox TV, UK
  • Ariel Napchi, Co-founder, HiroMedia, Israel
  • Simon Aspinall, Director of Internet Business Solutions, Cisco, UK
  • Regis Saint Girons, SVP Sales & General Manager, OpenTV, France

Chairman’s Closing Remarks and Close of Conference

16:55


Stream Two: Networks and Devices

  • Stream Chair: Stuart Thomson, Editor, Informa Telecoms and Media UK

Case Study: Portugal Telecom: Hybrid Broadband - Broadcast as a Precursor to True Convergence

11:40
  • Does convergence of broadcast with broadband point the way ahead?
  • What are the drivers of hybrid broadband/broadcast deployments?
  • What are the technology enablers behind convergence?
  • Ivan Verbesselt, Senior Vice President Marketing, Nagravision, Switzerland

Panel: Hybrid: Hydra-Headed Monster or Converged Vision?

12:10
  • What type of hybrid platforms work and which models are popular?
  • How can IP and broadcast technologies combine to deliver value to consumers?
  • Is there a business case for hybrid services as well as hybrid platforms?
  • Marcus Liassides, CEO, Inuk Networks, UK
  • Ivan Verbesselt, Senior Vice President Marketing, Nagravision, Switzerland
  • Simon Forrest, Chief Technical Engineer, Pace Micro Technology
  • Stefan Jenzowsky, CEO, More TV Broadcasting , Germany

Networking Lunch

13:00
-14:00

Case Study: The Fox Vertical Channel Model

14:00
  • Making the most of an archive through linear channels
  • Adapting content to niche channels across platforms
  • Monetizing an archive
  • Alon Shtruzman, Senior Vice President, Content &Global Development, FOX Vertical Channels, UK

Panel: Content Protection in the Networked Home

14:30
  • What are the approaches to content protection in a multi-device setup?
  • How are technology companies and content owners tackling the issues?
  • Will DRM solutions be required to interoperate?
  • Thomas Nogues, Director ofTechnology EMEA, MPA, Belgium
  • Dave Alpert, VPOperations & CTO Central Europe, HBO, Hungary
  • Justin Deeley, Executive Vice President Marketing, Viaccess, France
  • Alain Durand, Cryptography Technical Advisor, Thomson, France

Case Study: The Vectra Video Digitalization Project

15:10
  • Are subsidies for settop boxes the only way to attract subscribers?
  • How do HD and thematic channels drive consumer interest and boost revenues?
  • What are the unique challenges in Poland?
  • What are the plans for further product development and roll-out?
  • Tomasz Zuranski, CEO, Vectra, Poland

Coffee and Networking Break

15:30
-15:50

Case Study: Tiscali’s Deployment of IPTV

15:50
  • How is VOD being driven within IPTV?
  • What do consumers expect from online and web TV?
  • How can telcos, media players and broadcasters get into the IPTV space?
  • Why is IPTV driving replay and usage and how is it doing this?
  • Michael Johnson, MDSyndication, Tiscali, UK

Panel: Building Bandwidth for Online TV

16:10
  • If streaming video demand continues to grow this quickly, how can we ensure adequate bandwidth provision?
  • What is the role of peer-to-peer technology in enabling services?
  • How will platforms recoup their infrastructure development costs?
  • Who pays for the extra capacity?
  • Rahul Chakkara, Controller, TV Platforms, BBC iPlayer, UK
  • Luis Gonsalves Lopes, CMO, Zon (PTMultimedia), Portugal
  • Emmanuel Biscay, Country Manager, Kewego, Spain

Chairman’s Closing Remarks and Close of Conference

16:55

Digital TV Convergence Industry Sponsor

Nagravision

Event Guide Sponsor

NDS

Associate Sponsors

Viaccess Open TV

Lead Set-Top Box Sponsor

Pace

Senior Exhibitor

Comverse IPTV---TV-Evolution
www.informatm.comInforma Telecoms & Media