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Developing Profitable Market Segments in Telecoms

  • Course Name: Developing Profitable Market Segments in Telecoms
  • Duration: 2 days
  • Technical Level: 4

Programme

  • Section 1 - Setting marketing objectives
  • Section 2 - Impact of the 21st century telecoms environment on segmentation approaches
  • Section 3 - Identifying and quantifying market segments in telecoms
  • Section 4 - Designing segment-specific products and services
  • Section 5 - Segment-specific marketing strategies