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Media, Content and Service Delivery

  • Course Name: Media, Content and Service Delivery
  • Duration: 2 Days
  • Technical Level: 2

Overview

This course provides a comprehensive overview of service and content delivery, including the underlying technologies, and the evolving role it plays in modern telecommunication networks. The information is presented in a clear and focused manner.

Types of application and media format, together with delivery mechanisms such as Service Delivery Platforms, WAP, Messaging (including MMS), Streaming, Broadcast, the role of GPRS and IP, and Handsets are all explained. Issues related to roaming access, billing, standardisation & industry initiatives are also dealt with.

The information is presented in a logical order, beginning with Content and Media in modern networks, followed by the User Experience (including requirements for the user terminal), Service Delivery Platform requirements, Network requirements, Supporting Systems (including MMS, WAP, and LBS), Broadcasting, and finally Regulatory Issues, Standardisation, and the Market. In addition, security issues, Digital Rights Management (DRM), and Billing issues are examined, together with an overview of enabling technologies and systems.

Course Objectives

  • Identify Five key data services currently provided by modern Telecommunications Network Operators
  • Group different Content into appropriate categories for market segmentation and delivery mechanism
  • List the main platform requirements for effective content delivery, and describe the significance of each for both the operator and the user
  • List the main network requirements for effective content distribution
  • Explain the significance and role that third party content and service developers play in modern telecommunication networks
  • Usefully compare current network technologies in terms of meeting the required attributes for content delivery, including WAP, xHTML, MMS, Broadcast Mechanisms, Streaming
  • Diagrammatically represent the major interfaces required to provide effective integration of a Service Delivery Platform with third party developers and the existing telecommunications infrastructure
  • List four major Security concerns related to content delivery, and briefly describe the solution for each
  • Chart the likely migration paths used by network operators (in the next two years) to provision an ever increasing range of rich media content applications and services

Course Requirements

An appreciation of basic telecommunication networks would be an advantage, but not essential.