MVNO New Markets & Strategies Europe

Pre Conference Workshop - Monday 9th October

Launching an MVNO: Developing Profitable Business Models and Building Successful Partnerships

A Comprehensive Overview of the Process of Launching an MVNO, from the Strategy Definition to the Launch

Workshop Leaders:

Arun Dehiri, Managing Director, Redbox Consulting Ltd
Michael Greening, Partner, Redbox Consulting Ltd

09.00 Registration and coffee

09.30 Introductions & Workshop Objectives

09.45 Examining the MVNO Landscape and Evaluating the Opportunities Created by Emerging Trends

What is the market opportunity for launching an MVNO in Europe and in other regions (Africa, Asia)?
What types of company are best positioned to launch MVNOs?
How will MVNOs exploit new opportunities created by convergence?
What are the CSFs for new MVNOs?

10.30 Coffee break

10.45 Assessing the Best Practices to Develop a Successful Market Entry Strategy

What is the business case for operators to host MVNOs and what are the selection criteria for them to select new partners?
Examining the pros and cons of the different MVNO models: reseller, service provider, enhanced MVNO, full MVNO
What infrastructure elements should an MVNO own to suit its business model?

11.30 Securing a Win-Win Contract and Pricing Agreement

What are the wholesale pricing options and expected price points for a new MVNO entering the market?
How to negotiate a winning airtime wholesale agreement
What network and operating elements must an MVNO own and how can they be obtained from an MVNO?
How to build a business proposition that complements the operator's strategy
What are the key skills and tools required to negotiate a win-win contract?

12.45 Lunch

14.00 Developing a Successful MVNO Proposition Strategy

What are the key elements which determine the success of the MVNO's proposition: brand, target market, services, price
What innovative services have been launched by MVNOs and what lessons can be learnt from their success and failures?
How can MNOs support and encourage new value-added services developed by MVNOs?

15.15 Coffee break

15.30 Leveraging Partners and Outsourcing Parties to Build a Sustainable MVNO

What key partners are required to deliver an MVNO?
What are the pros and cons of using an MVNE and what services do MVNEs provide?
What support services and customer management elements can be outsourced or derived from an operator?

16.30 Close of workshop

About the workshop leaders

Redbox Consulting Ltd is a niche, specialist telecoms and media company delivering focused research and consultancy advice. Our expertise spans the globe, valued by a wide range of clients,which include BT Wholesale, BT Global, Telenet,Vodafone, O2, Orange, Kingston, Cable and Wireless. Redbox assists companies to penetrate their target markets through shaping, executing and managing product, proposition, channel and market entry strategies. Redbox has focused industry experience, a deep contact base within the industry and ability to work with clients using the engagement model of their choice. These include quick win or traditional project based consultancy engagements, through to performing project management and interim management roles.