MVNO New Markets & Strategies Europe

Keynote Session: MVNO Market Evolution

08.20 Registration and Refreshments

08.45 Welcome Address and Speed Networking

08.55 Opening Address by the Chair

1. Chair: Arun Dehiri, Managing Director, Redbox Consulting, UK

MVNO

09.00 Moving beyond the MVNO tag: Establishing a strong brand as a major player in the mobile space

• Examining Virgin Mobile's use of brand association to assist its customer acquisition process. Is the ‘Virgin Mobile' brand now sufficiently strong to stand on its own?
• Evaluating the success of Virgin leveraging its core capabilities in other business areas to assist its success in the mobile space
• Analysing the use of value added services to further define the brand and the brand's customer base. How successful have Virgin's latest 3G-based offerings been in achieving these goals?

1. Andrew Bridge, Director of Brand and Communications, Virgin Mobile, Canada

MVNO

09.30 Evolving the MVNO business model to develop long term sustainability in a highly competitive market

• Identifying key factors to consider when developing a viable and successful MVNO market entry strategy
• Refocusing and evolving business strategy: At what point in an MVNO lifetime should such action take place? What direction should this evolution take?
• Reassessing the definition of success with the evolving business model: Do new segment targeting and new focus necessarily equate with adjusted measures of success for an MVNO?

1. Christian Winther, CEO, Talkline, Germany

Mobile Operator

10.00 Assessing the potential of the Italian market to support significant MVNO market entry

• Evaluating the current status of MVNO-related regulation in the Italian market. Does the regulatory environment now support MVNO market entry?
• What potential MVNO business propositions are most attractive to Italian MNOs?
• What factors will determine successful MVNO-MNO partnerships in the Italian market?
• Will successful ethnic community targeted MVNO business models readily transfer to the Italian market?
• How can MNOs ensure MVNOs do not cannibalize existing revenues?

1. Antonello Carlucci,Wholesale Division Manager, 3 Italia

Mobile Operator

10.30 T-Mobile's View: Understanding the rationale and the business case behind MVNO Strategies

• What are the strategic objectives behind partnering with MVNOs? When and why did T-Mobile decided to partner with MVNOs? In which markets in Europe does T-Mobile expect wholesale business in the future?
• What influences T-Mobile's decision to partner with a specific MNVO? How can an operator's position be improved in the market? How can the risks of cannibalisation be minimised?
• What makes a MVNO partnership successful and sustainable?
• Which MVNO models are most successful and likely to stay? Which new models have been developed by T-Mobile to serve MVNOs?

1. Ralf Weber, Business Development, Wholesale Marketing, T-Mobile

11.00 Refreshments and Exhibition Visit

Interactive Panel Discussion

11.50 Is the concept of a truly pan-European MVNO little more than a pipe dream or a realisable objective?

• Can a single MVNO business model be applied across multiple countries with similarly MVNO-friendly regulatory environments?
• What forms of MNO partnerships would best suit a pan-European MVNO? Partner with a single trans-national MNO or negotiate individual MNO partnerships in different territories?
• What business sectors are ideally positioned to move into the MVNO space as a pan-European operation? What core expertise would these companies bring to assist in the success of a pan-European operation?
• What focus and market segment targeting would best suit a pan-European MVNO?

1. Kai Friman, Head of Member Operations, Blyk, UK
2. Milind Kangle, Chief Executive, Lycamobile, UK
3. Jacques Bonifay, CEO, Transatel, France
4. Peter Angelos, Director of Business Development EMEA, Wmode, Switzerland

Interactive Panel Discussion

12.35 What lessons can be learnt from the high-profile exits from the MVNO market in 2006?

• How can a newly launched MVNO remain viable in voice-driven markets when they are unable to compete with MNOs on price?
• Should content owners reconsider moving into the MVNO space and chose the lower risk strategy of licensing their content?
• Do prospective MVNOs need to reassess the depth of customer information required to launch an MVNO successful at targeting a specific market segment?
• Will further MVNO market growth only occur when business models have been fine-tuned and perfected? When will we return to a period of sustained growth in the MVNO market?

1. Magnus Døving Pedersen, Management Consultant, Fornebu Consulting, Norway
2. John Strand, Strand Consult, Denmark
3. Frederic Bacro, Vitruvian Mobile, Belgium

13.20 Lunch Break in Exhibition

Stream 1: MVNO Business Models in a Converging Telecoms Environment

Cable Operator

14.35 Analysing the cable operator MVNO business case. Can the cable operator provide a differentiated, attractive proposition in a highly competitive market?

• Identifying key needs of the cable operator's customer base. How can these needs be satisfied in the mobile space? Evaluating the advantages of an MVNO approach against possible alternatives
• Identifying and assessing key criteria for developing a robust business model suitable for a cable operator entering the MVNO space? Can such a business model be transferred across territories?
• How should a cable operator MVNO be marketed?
  • An addition to existing cable operator bundle offerings?
  • A separate, albeit cable operator branded, service?
• Which of these approaches will be most successful at enabling long term customer acquisition and low levels of churn?
• Is the concept of a cable operator MVNO the most successful vehicle to drive towards a quadplay offering?

1. Timothy Burke, VP Wireless, Liberty Global, USA

Mvno

15.05 Tailoring the MVNO concept for a converged world: Identifying critical success factors when developing and deploying WiFi/cellular dual mode terminals and services

• Identifying the infrastructure requirements of such an offering:
  • Benefits of a phased approach
  • Pre-IMS vs full IMS
  • OPN integration
  • OSS/BSS
• Developing a suitable terminal strategy:
  • Consideration of suitable OS
  • Utilization of OEM expertise?
• GSM vs. CDMA networks and terminals: Evaluating the relative difficulty of deploying IP network and convergence services on these formats
• Focus on WiFi/cellular services. Identifying the key issues to factor in when developing services: New high ARPU vs. cellular equivalency vs. cost savers
• Evaluating the impact of competitive solution providers on MVNO convergence strategy.

1. Christian Buerger, Director, Emerging Technologies, Terminal Engineering, Helio, USA

Cable Operator

15.35 Examining the implications of the GSMA's IPX initiative for both MVNOs and MNOs

• What benefits does the GSMA's IP Exchange effort promise to MNOs? Will it provide an opportunity for MNOs to claim back content and application revenues?
• Assessing possible MVNO benefits from the initiative: Will the lack of MVNO final access to the customer restrict the benefits seen?
• GSMA's initiative and progression to all-IP networks: what are the implications for prospective MVNOs and content providers looking to enter the MVNO space?

1. Bernd Hoogkamp, Head of Mobile Community, Teliasonera

16.05 Coffee Break and Exhibition Visit

Interactive Panel Discussion

16.35 What implications will the evolution to all-IP network architecture have for the MVNO sector?

• MNOs moving towards all-IP networks: Do partner MVNOs have an obligation to contribute towards this investment?
• What implications do all-IP networks hold for future MVNO wholesale agreements? Will current MVNO wholesale agreements have to be significantly renegotiated?
• What are the implications of IMS for MVNOs?
• IMS application blending: What are the implications for future MVNO value added services?
• Will all-IP networks further enhance the success of niche/service-based MVNO business models?

1. Nils Ulrik Grove, Business Director, TDC Mobil, Denmark
2. Dean Bubley, Founder, Disruptive Analysis, UK
3. Katrin Tillenberg, Abitel Consulting, Germany

17.20 Examining Multiple-Convergency Platforms from both MVNO and MNO perspectives

• Examining the specifications of a layered platform in a multiple-convergency environment
• What new revenue streams and services does such a platform allow MVNOs to utilize?
• Evaluating the different levels of sharing technologies, services and business
• What are opportunities for convergent MNO/MVNO outfits both today and tomorrow?

1. Tomasz Muehleisen, Business Development Manager, Atos Worldline, Germany
2. Benny De Maeyer, Sales Manager, Artilium, Belgium

Stream 2: MVNO Partnerships – MVNOS, MNOS, Content Providers, Aggregators

MVNO

14.35 Assessing the success of taking brand and content mobile through 'partnership MVNOs'

• Exploring partnership MVNOs as a tool to take a brand mobile. What advantages does a partnership MVNO offer to both the brand and the partner operator?
• Evaluating the differences between a 'partnership MVNO' and a 'content MVNO'. What are the relative merits of these two approaches?
• Analysing the success of a staggered multi-territory European roll-out of a partnership MVNO by Universal Music. Has the product hit the youth segment previously not reached by the territories' MNOs?

1. A Representative, Universal Music Group, Europe

MVNO

15.05 Achieving Differentiation and Success as a Content-Based MVNO through a partnership based approach

• Identifying and evaluating the content opportunities available e.g. music, advertising, gaming, sport
• What is the business case for a content-based MVNO?
• What is the advantage to owning content in securing an airtime agreement?
• Assessing content partnership options: What types and relationship models are available?
• Identifying key content-based success factors: handsets, digital rights management, distribution, pricing. How can these be fully optimized through partnership?

A Representative, Content MVNO Darren King, Consultant, Redbox Consulting, UK

MVNO

15.35 Analysing the case for launching data services on multiple brands to existing MVNO base

• Benefits of Multiple-branded MVNO marketing strategy
  • Cityfone to discuss success of niche space.
• Evaluating the relative merits of Cityfone portal self construction vs. outsourcing to WMode
  • Leverage mobile service delivery platforms for full ASP of data service offering.
  • Content acquisition, technical expertise, connectivity, providers, time to market, discovery, administration tools
• Analyzing the billing requirements and settlement services of such content-based offerings. To what extent should the respective parties be involved in this process?
• Evaluating the experiences of launching this business partnership
  • New application services, merchandizing, operations support.

1. Ian Cheung, Director of North American Accounts, Wmode, Canada
2. Mark Reid, CEO, Cityfone, Canada

16.05 Coffee Break and Exhibition Visit

16.20 How to build a customer centric agile service provider with powerful distribution

• How service providers can gain important distribution through choosing the right niche partners
• How to evaluate the strengths of a community driven distribution partner to attract subscribers
• The benefits of a 100% virtual web environment with multi language capabilities
• The benefits of engaging the youth market on an individualised basis utilising multiple channels
• What's required to set up an effective individualised approach?

1. Jess Bech, Founder, diXitel, Denmark
2. Jakob Algreen Ussing, Chief of Corporate Development, Agillic

MVNO

16.50 Developing solutions for mobile prepaid top-up: Anywhere, everywhere

• Introducing top-up solution by call, by SMS, by web and by gift voucher
• White-label solution top-up inclusive payment bond from an exclusive partner
• What outsourcing opportunities are there for MNOs, MVNOs and online platforms?
• Case Study: User-orientated loading options for AY YILDIZ

1. Thomas B. Jorgensen, CEO, Speedload
2. Dr. Riza Öztürk, Head of Business Development, AY YILDIZ

Interactive Panel Discussion

17.20 How can MNOs fully embrace MVNOs whilst retaining control over their networks?

• Identifying the key criteria for MNOs to consider when deciding whether to provide network access to a particular prospective MVNO
• What MVNO business models should MNOs favour to produce the greatest additional revenues whilst minimizing cannibalization of their core business.
• Can MVNOs really aid their host MNOs' customer retention and prove a safety net against churn?
• What level of risk is attached to providing significant CRM involvement to MVNOs?
• With the advent of next generation networks, are MNOs at risk of becoming little more than a pipe for MVNO data?

1. Kersten Kelz, Wholesale Manager, ONE, Austria
2. Gary Bhomer, General Manager Wholesale, Vodafone Netherlands, The Netherlands
3. Marinus Neervoort, Manager Mobile NL, UPC Broadband, The Netherlands
4. Dr Stephan Zoll, Principal, Mercer Management Consulting, Germany

17.50 Wrap-Up Session and Round Table discussion followed by Cocktail Reception

Day Two: 13 June 2007

Keynote Session: MVNO Global Markets

08.30 Refreshments

08.50 Speed Networking

09.00 Opening Address by the Chair

1. Chair: Mark Newman, Chief Research Officer, Informa Telecoms & Media, UK

09.10 A strategic analysis of the current global status of the MVNO market

• Identifying the current and future market trends of mature European MVNO markets
• Retrospectively assessing the status of the North American market during 2006. After a period of consolidation and business model fine tuning, will we see future growth in this market in the near future?
• Evaluating the interest and growth of the MVNO model in the Spanish and Italian markets.
• Analysing the predicted MVNO growth in new markets. Is the future status of MVNOs in Eastern Europe, the Middle East and Asia Pacific bright?

1. Paul Merry, Senior Research Analyst, Informa Telecoms & Media, UK

Interactive Panel Discussion

09.40 What does the future hold for the North American market? Doomed to failure? Or emerging stronger for its troubles?

• Critically analysing the moderate performance of the US MVNO market in 2006
• How has the North American business model changed and evolved in response to poor performance? Does the definition of a 'successful MVNO' need to be redefined?
• How can successful North American prepay MVNOs increase their ARPU and reduce churn in a voicedriven market?
• When will the North American MVNO market be ripe for the entry of strong brands into the MVNO space?

1. Tracey Bernath, CTO, Azteca Mobile, USA
2. Bob House, President, CSMG Adventis, UK
3. Ranjan Mishra, Mercer Management Consulting, USA
4. Ian Cheung, Director of North American Accounts, Wmode, Canada

Focus Session: Emerging Markets Focus Session - Identifying New MVNO Growth Markets

MVNO

10.25 Is the Indian market ready for significant MVNO market entry?

• Assessing the current status of MVNO-related regulation in India. Do the current regulatory conditions lend themselves to significant MVNO entry?
• Assessing various MVNO business models and service propositions. Identifying the models and propositions earmarked for success in the Indian market
• What key adjustments to successful European MVNO business models are required for success in the Indian market?
• When will significant and sustained MVNO entry into the Indian market begin to occur?

1. Vijay Shukla, Country Head, ValueFirst India, India

MVNO

10.55 Evaluating the success of launching a first generation MVNO into a young, dynamic market

• Assessing how regulatory positioning and a dynamic market climate shaped the business model of a new MVNO
• Evaluating the effect of regulatory action on wholesale opportunities and MNO partnerships available to a prospective MVNO
• What key criteria were considered when choosing how to differentiate the MVNO service offering from that of MNOs operating in the territory?
• For entry into new markets, is it possible to develop a business model at launch that encourages high customer acquisition, whilst aimed at long-term sustainability?

1. Stanislav Mikolic, Head of Development, Izi Mobil, Slovenia

11.25 Refreshments and Exhibition Visit

MVNO

12.15 Assessing the impact of launching a service-based MVNO into the Polish market

• What core capabilities does the financial institution possess that add real value to the MVNO service proposition?
• Which banking services offered by a financial institution MVNO add most value to the MVNO service proposition?
• Examining the financial institution-MNO partnership: What level of MNO control is in both parties' interest?
• Evaluating financial institution entry into a relatively immature MVNO market

1. Agnieszka Walczak-Karbowska, Executive Project Director, mBank mobile, Poland

12.45 Lunch Break in Exhibition

Stream 1: Evaluating MVNO Solution Providers

14.15 Case study on MVNO sustainability: Establishing the importance of a strategic IT vendor ecosystem

• Identifying the requirement for development of a smooth partner/supplier ecosystem to deliver a seamless customer experience for MVNOs, reducing both churn and customer dissatisfaction
• Assessing the application of Patni's best practices to Disney Mobile. What challenges were overcome when architecting and implementing an end-to-end multi-channel customer experience strategy?
• Identifying critical differences between prepaid and postpaid business models from an IT perspective. How can the identification of these factors translate into tangible customer benefits?

1. Samvit Raina, VP Solutions, Patni, India

14.45Evaluating the requirement for high value on-demand IT services to add significant value to an MVNO's service proposition

• Identifying weaknesses in the skills set of new entrants into the MVNO marketplace. What are the tangible benefits for an MVNO of outsourcing their IT requirements to a third party?
• Assessing the IT outsourcing options available to MVNOs. Can all-in-one IT solutions incorporate the innovation demanded by MVNOs to allow the differentiation of their service proposition?
• Harnessing the services of third parties to assist in the definition of the ecosphere of new MVNO market entrants

1. Ralph Cramer, VP Product Management, Danet, Germany

15.15 Evaluating the use of strategic billing to differentiate the value proposition of MVNOs

• Critically examining the billing options available for MVNOs. What are the relative merits of:
  • Leveraging wholesaler's infrastructure?
  • Leveraging a third party MVNE?
  • Self ownership of the entire customer billing relationship?
• Assessing the benefits of developing comprehensive prepaid and postpaid offerings in combination with real-time balance management to drive the optimization of MVNO ARPU
• Analysing the impact of a well managed settlement process on content and brand value
• Evaluating the use of packaging and service refinement to drive customer loyalty amongst targeted micro-segments

1. Ernest Nam Hee, PreSales Manager, Highdeal

15.45 Coffee Break and Exhibition Visit

Interactive Panel Discussion

16.15 Re-evaluating the requirements of MVNEs in the MVNO marketplace

• Where does the MVNE sit in the constantly evolving MVNO value chain? Are they cannibalizing the revenues of operators and traditional vendors?
• Identifying appropriate levels of involvement of MVNEs in different MVNO business propositions.
  • To what extent should an MVNE be involved in contractual negotiations between different prospective MVNO models and MNO?
  • To what extent should an MVNE be involved in back office solution provision between different prospective MVNO models and MNO?
• Are MVNEs currently well positioned to offer an appropriate service with the future advent of IMS and next generation networks?

1. Bertrand Salomon, Deputy CEO, Strategic Marketing and Product Development, Transatel, France
2. Rashesh Jethi, CTO, Visage Mobile, USA
3. Sacha Visram, Desi Mobi, UK
4. Samvit Raina, VP Solutions, Patni, India
5. Kerry Morgan, Executive Vice President, Sales Europe & APAC, Xius

MVNO Billing Solution Vendor Shoot Out Competition

17.00Selecting the billing solution for your MVNO business model

Precise, robust billing solutions are essential to the success of any MVNO business, particularly those operating in low-margin environments. This vendor shootout, provides an opportunity to hear vendors delivering 10 minute presentations about their MVNO billing products. The audience will then be given the opportunity to question the vendors about their product, allowing the suitability of the product for specific MVNO business propositions to be ascertained.

• Key elements required from an MVNO billing system will be identified
• The functionality and performance of vendors' billing solutions will be scrutinized

The vendors presentations and question answers will be examined by a panel of judges, consisting of MVNO value chain leaders, who will select a winner of a 'best product' award.

Shoot Out Chair:

1. Nicole Thierhoff, Leader of the Global Billing Association's VNO Initiative, Germany

Sharp Shooters:

1. Marie Horrein, Sales Director, Highdeal
2. Alain Bureau, CEO, Sisteer
3. Joerg Lange, Senior Technical Sales Consultant, Nokia Siemens Networks

17.45 Wrap-Up Session and Round Table discussion

Stream 2: MVNO Handset and Distribution Strategies

MVNO

14.15 Evaluating the potential of handset customization to add real value to an MVNO business proposition

• Wide handset range vs. level of handset customization: Analysing the relative advantages of these two different approaches. Does advanced handset customization offer a more cost effective handset approach for a newly launching MVNO?
• Identifying and developing customized handset applications appealing to the market segment targeted by the MVNO
• Does significant handset customization add real power of differentiation to an MVNO business proposition?

1. Andrew Lowenstein, VP Business Development, Firefly Mobile, USA

Interactive Panel Discussion

14.45 Developing a handset strategy that matches the brand ethos of a newly launched MVNO

• Identifying the key services required by the market segment targeted by the MVNO. How do these services translate through to specifications required from handsets?
• What’s in a name? Evaluating how potential crossover in customer base between handset brand and an MVNO can influence MVNO handset strategy
• Evaluating the potential of SIM-only MVNO business models. Is this a viable approach when launching:
  • Content-based MVNOs?
  • Data-centric MVNOs?
• Analyzing the effect that a suitable handset strategy can have on customer acquisition of a newly launched MVNO
• How should handset strategy be adapted as the MVNO business model evolves through its lifetime?

1. JR Smith, CEO, DotMobile, UK
2. Giovanni Landi, Business Development Director, MNO Division, SanDisk, Spain
3. Anuraj Gambhir, Chief Strategy and Marketing Officer, DataWind, Canada

15.30 Coffee Break and Exhibition Visit

MVNO

16.00 Evaluating the success of tailoring a retail-based distribution strategy to a newly launched MVNO

• Identifying the key factors to be considered when assessing the potential of an MVNO business model to lend itself to a retail network distribution strategy.
• Examining and quantifying the success of partnership agreements between MVNOs and large retail networks.
• Evaluating the branding options for this product:
  • MVNO branded product
  • Co-branded product
  • Retail network branded product

1. Liudvikas Andriulius, Director, Eurocom, Lithuania

Interactive Panel Discussion

16.30 Are current MVNO distribution networks suitable for the evolving MVNO product?

• To what extent were inadequate distribution networks responsible for the high profile MVNO market exits in 2006? In hindsight, how could the strategies employed have been adapted to improve product distribution?
• Is an internet-only distribution strategy viable for any MVNO business model in the changing climate of the MVNO space? Will any single-channel distribution approach prove successful in the long term?
• Are major retailer agreements essential (at least in part) to the success of any MVNO distribution strategies? If not, what are the viable alternatives?
• Evaluating the potential benefits for an MVNO of gaining shelf space in a MNO retail store. What benefits could an MVNO bring the MNO with such an agreement?

1. Timo Voswinckel, Managing Director, Callmobile, Germany
2. Christian Winther, CEO, Talkline, Germany
3. Rod Millar, President, Brightstar Europe
4. Mark Reid, CEO, Cityfone, Canada

Day Three: 14 June 2007

10.55 Refreshments and Exhibition Visit

Keynote Session: Strategies to take brands mobile

08.30 Refreshments

08.50 Speed Networking

09.00 Opening Address by the Chair

1. Chair: Frederic Bacro, Vitruvian Mobile, Belgium

Advertising Agency

09.10 Strengthening and expanding a brand to optimize ARPU, reduce churn and expand customer base

• Identifying associations, emotions and qualities that a brand name can evoke in an individual, that establish 'brand identity'
• Evaluating the success of strategies designed to ensure 'brand identity' is neither tainted or lost when entering new territories and business sectors
• Building a profile of a brand's consumer base. Identifying and developing business opportunities and services to appeal to this profile
• Identifying the relative merits of 'mobilizing' the brand. Is this an inevitable progression needed to drive a brand forward?

1. John Baker, Senior Partner, OgilvyOne, UK

09.40 Identifying critical factors in brand-MNO partnerships that ensure the launch of robust, sustainable and successful

• Evaluating the relative merits of several brand-MNO partnership MVNO business models:
• Pure MVNO
• Hybrid MVNO
• Brand reseller
• Identifying key qualities that a brand must leverage or acquire to launch a successful MVNO business
• Analysing the customer segment targeted by a brand's MVNO strategy. Will this segment lend itself to the development of a sustainable, profitable MVNO business for the brand?
• Identifying an MVNO distribution strategy to gain maximum product exposure to the targeted market segment
• Is market consolidation and business model refinement enough to encourage big brands to enter the North American MVNO space?

1. Hamilton Sekino, Telecommunications Industry Partner, Diamond Management and Technology Consultants, USA

Interactive Panel Discussion

10.10 Evaluating different business strategies available to assist in the mobilization of content

• Assessing the relative merits of several content mobilization strategies:
• MVNO model
• Off-Deck approach
• Licensing model
• Co-branding partnership with MNO
• What are they key factors to consider when choosing to mobilize content with each of these strategies? Assessing the ability of the respective strategies to optimize content owner assets whilst minimizing associated risk.
• CAPEX and OPEX considerations for each of the outlined strategies. How do these relate to the expected ROI for each of the strategies?
• Analysing the content owner's benefits and associated risks that accompany a multi-faceted content mobilization strategy

1. Thomas Richter, Senior Director, Content Services, Jamba, Germany
2. Suneet Singh Tuli, CEO, Datawind, Canada
3. Dirk Beeckman, Vitruvian Mobile, Belgium

10.55 Refreshments and Exhibition Visit

MVNO Discount Model Focus Session

MVNO

11.45 Lessons from a Gorilla: How Simyo’s market entry has changed the MVNO landscape in Germany

• Identifying key factors determining market entry strategy of a next-generation discount MVNO into a highly competitive market
• Highlighting Simyo’s evolved service proposition: Identifying differentiating factors of the service proposition beyond mere discount voice calls
• How has the German market responded to Simyo’s market entry? What business model adjustments has Simyo made based on the market response to its entry?
• Simyo 2.0: examining Simyo’s future direction and strategy to create a long term, sustainable MVNO business proposition

1. Rolf Hansen, CEO, Simyo, Germany

12.45 Lunch Break in Exhibition

Stream 1: MVNO Niche/Community Business Model Focus

13.45 Mapping the market strategy and business logic of niche & community focused MVNOs against the desired level of control concerning customer ownership, products and pricing

• Identifying industry and market drivers supporting niche & community MVNO business models
• Leveraging the momentum in internet communities to work with MNOs on pursuing mutually desirable, new businesses through highly focused MVNO offerings
• Understanding different operational models and how to choose the right platform to support the specific market entry, growth and exit strategies
• Creating a compelling offering based on the target customer segment's needs and preferences, while keeping abreast of the actual usage and upselling them to new, relevant offerings

1. Steen Thygesen, Director, MVNO Business, Nokia Siemens Networks, Denmark

14.15 The ethnic MVNO: An essential asset for all mobile operators?

• Evaluating the benefits for an MNO of adding an ethnic MVNO to their portfolio
• Virtual Partner Programme: Introducing a practical step-by-step process (for both MNO and MVNO) to create an MVNO that will flourish in highly competitive markets
• Lessons learnt from Lebara Mobile: Presenting a case study of an ethnic MVNO looking to grow its MNO base

1. Andrew White, Founder, Piram Partners, UK

MVNO

14.45 Assessing the development and expansion of enterprise-orientated MVNOs: What lessons have been learnt and how has the business evolved?

• Retrospectively evaluating the progress made by the enterprise-orientated MVNO business model
• Identifying the mobile data needs of SOHOs, SMEs and enterprises. How are the needs of these groups changing? Charting the evolution of the enterprise-orientated MVNO business model in response to these changing needs.
• What appealing value added services can an enterprise-orientated MVNO offer to its customer to add significant value to its service proposition?
• Does the enterprise-orientated MVNO concept lend itself to expansion and long-term sustainability?

1. Michael Mandahl, General Partner, Nexit Ventures, Denmark

15.15 Coffee Break and Exhibition Visit

15.45 Analysing the business case for creating an MVNE that will add significant differentiation to niche/community MVNO offerings

• Evaluating the benefits offered to branded retailers looking to enter the niche MVNO sector of working with an MVNE. What value can the MVNE add to the branded retailer’s prospective service proposition?
• What benefits can a truly international MVNE offer to niche-targeted MVNOs looking to launch in multiple territories?
  • Individual portals targeted at specific market segments
  • Highly competitive roaming tariffs
• Analysing the benefits that a tailored MVNE can offer to MNOs looking to capitalise on the significant potential of the niche-targeted MVNO business model concept.

1. Helmut an de Meulen, CEO, Materna, Germany

MVNO

16.15 Analysing the business case for using a data MVNO as a vehicle for mass internet deployment

• Progressing beyond the concept of data as just an M2M opportunity: Identifying the potential MVNO opportunities of delivering the web to the masses
• Evaluating the potential of data to offer non-traditional revenue opportunities and a differentiator in a competitive voice-dominated market
• DataWind case study: Combining Data, MVNO and Mobile-Advertising to create a unique and lucrative opportunity

1. Suneet Singh Tuli, CEO, DataWind, Canada

MVNO

16.45 Phonethic: Developing and launching an MVNO for humanitarian purposes

• Examining the business case of a humanitarian "non-profit" mobile offer: what's in it for the Customer/MVNO/MVNE/MNO?
• Identifying critical success factors required to create a viable ecosystem for such niche MVNO offerings
• Evaluating the extent of micro-segmentation and market expansion made possible by niche and segmented MVNOs
• Introducing the MVNA (Aggregation) model: A key factor required for micro-segment targeted MVNO success?

1. Philippe Vigneau, Director of Marketing and Business Development, Phonethic, France

Stream 2: Alternative Strategies to Mobilize Your Brand

Interactive Panel Discussion

14.15 Operator-independent content delivery to the consumer: Can a mutually beneficial compromise be found between content provider and operator?

• What are the benefits and drawbacks for a content provider of working independently of the operator to deliver content to the consumer?
• Where does responsibility for content verification and regulation lie with Off-Deck content? Identifying key responsibilities of each party to ensure compliance
• Developing a revenue share model, mutually beneficial to content providers and operators, for off-deck content
• Analysing the benefits of a hybrid on- and off-deck model content delivery model to:
  • Operator
  • Content provider
  • Aggregator

1. Marc Montaldier, Head of Advertising, France Telecom, France
2. Robert Erdmann, Senior Project Manager Wholesale Development, Corporate Wholesale, Data Services and Portals, O2, Germany
3. Ian Cheung, Director of North American Accounts, Wmode, Canada

15.00 Assessing how major media is using new media to extend their relationship with their audience

• Analysing how content providers have leveraged the power of new media distribution and are taking advantage of their audience intimacy with mobile devices
• Identifying key considerations for content transformation for the mobile device and content delivery to the mobile subscriber across broadband, mobile and internet TV channels
• Evaluating the end user experience: Mobile as both a viewing platform and a promotional channel

1. Adam Nightingale, EMEA Director, Entriq, Europe
2. A Representative, Entriq Client

15.30 Coffee Break and Exhibition Visit

Mobile Operator

16.15 MNO Perspective: Analyzing the case for delivery of off-portal premium data services

• Assessing the economics of partnerships underlying the delivery of premium data services by off-portal means
• What is the future monetization potential of the off-portal delivery of:
  • Adult content?
  • Video?
  • User-generated content?
• Identifying key success factors that require assessment and optimization for premium data service delivery by an off-portal mechanism:
  • Billing requirements
  • Regulation
  • Traffic
  • Age verification

1. Robert Erdmann, Senior Project Manager Wholesale Development, Corporate Wholesale, Data Services and Portals, O2, Germany

16.45 Developing strategies to deliver mobilized location based services that offer real customer appeal

• Evaluating the relative merits of methods to mobilize LBS applications. Identifying the key considerations that must be weighed up when selecting the correct mobilization strategy
• Defining the ecosystem of mobile location based services. Do MVNOs and MNOs occupy the same positioning in this ecosystem?
• Harnessing location based services to add the power of differentiation to an MVNO service proposition

1. Robert Gourdine, Marketing Director, Consumer Business Group, Navteq, US

17.15 End of Conference