This day of interactive learning will ensure you are fully prepared to put forward a branded MVNO into
today's demanding market. Four interactive sessions will be tailored to your company's needs, and help you expand your imagination when it comes to content, brand and product offerings.
Email all questions to ceri.jones@analysysmasongroup.com
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- Overview
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- Agenda
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- Endorsing Associations and Media Partners
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Sponsors
Associate Sponsor
Exhibitor
MVNO New Markets & Strategies Europe
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- Workshop A
- Workshop B
Pre-Conference Workshop - 9 June 2008
Branding and Sub-branding strategies for MVNOs
- Arun Dehiri, Director, Analysys Mason Group, formerly Redbox Consulting
- with Anju Aggarwal, Senior Consultant
Workshop summary
Schedule
Registration & Refreshments
8:30
Introductions
9:00
- Content based MVNOs
- Gaining insight into the mobile user – key drivers of content uptake
- Analysis of current content offerings
- Mobile Music Case Study
Networking Break & Refreshments
11:00
- Matching VAS and content to your brand strategy
- Brand deployment: Create, re-use, Partner or sub-brand
- Getting the brand right
- When brands go wrong
13:00
Lunch
- Sub-branding v MVNO
- The case for sub-branding
- Targeting niche segments
- Developing a flexible enabling platform for sub-branded propositions
Networking Break & Refreshments
15:00
- Developing a marketable product
- Economics of delivery (Content, Core, VAS)
- Tariffing and proposition development
- Service wrap
Summary and closing remarks
Workshop Leader
As one of the founders of Redbox, A run's vision is to implement emerging telecoms and media strategies, a market underserved by "generalist" consultancies. His insights stem for a 15 year career in telecoms and media, starting from his days as a qualified chartered accountant in the London office of Price Waterhouse’s Media division. From there, Arun held key roles within BSkyB, leading the Cable Operating Control and Marketing Analysis functions. He then held further operational roles within Orange, becoming the Head of Revenue and Pricing and Head of Controlling for Orange Switzerland. Arun joined a well recognised Boston based telecoms strategy consultancy in 2000, where he managed several major blue chip engagements, before forming Redbox Consulting.
At Redbox, Arun leads global research, strategic, implementation projects and has held interim management positions, such as COO for a media client. Significant client engagements Arun has managed include BT (UK), Orange (global), Telenet (Belgium), ONO (Spain), Glocell (South Africa), Emivest (Dubai), O2 (UK), Vodafone (Ireland), Ministry of Sound (UK), Disney (USA) and Earthlink (USA). Arun is a well respected industry expert and innovator, being a regular speaker at key industry events. He has developed a framework to create and implement innovative tariffs and propositions for telecoms and media companies. In addition to his Chartered Accountancy qualification, Arun has an honours degree in Economics from Kent University
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- Workshop A
- Workshop B
Post-Conference Workshop - 12 June 2008
MVNO Processes and Platforms: What are the Required Functions, Acting Parties, Operational and Commercial Models and Trends?
- Bernd Freier: Director, Telecoms and Media, LogicaCMG
Workshop summary
This is an interactive workshop designed to provide you with an opportunity to come and explore the elements needed and the different models for setting up an MVNO, as well as the future trends in this area. Email all questions to bernd.freier@logicacmg.com
Schedule
Registration & Refreshments
8:30
The functionality and core processes needed to run a MVNO (in the domains of BSS, OSS and services) and the interfaces to the MNO's network
Networking Break & Refreshments
11:00
All the parties that actually or potentially play roles in setting up and running a MVNO
Lunch
13:00
The various scenarios in which a MVNO can be set-up and run. This ranges from the MVNO running all the systems themselves to a whitelabel MVNE, providing a shared platform to a number of MVNO brands. We investigate both the system as well as the commercial structure for each scenario.
Networking Break & Refreshments
15:00
The drivers of change for the status quo defined in the workshop, as well as the potential directions of that change
Workshop Leader
Bernd joined LogicaCMG as a Director within the international Telecoms and Media business. He is responsible for the management of LogicaCMG’s BSS portfolio, strategic business development for telecoms and media as well as the management of the strategic partners in this area. Prior to joining LogicaCMG, Bernd worked at Ericsson Germany as business development manager and principal in business consulting and previously, at Atos Origin in Central Europe where he was head of telecoms consulting.
Bernd has extensive experience of developing MVNO services, systems and business models and has provided consultancy to several major international companies looking to develop an MVNO business plan and market entry strategy. He has also spoken at a variety of events on subjects including MVNOs, Web 2.0 to 3.0 and IMS: evolution of service delivery towards all-IP. Bernd has an MBA from Australian Graduate School of Management and a Masters in Computer Engineering from Berlin University of Technology.
Endorsing Associations
Official Publication
Media Partners
