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MVNO New Markets & Strategies Europe
Conference Agenda
Agenda Day One - 10 June 2008
Registration & Refreshments
08:30
Introductory Speech & Speed Networking: Meet your fellow attendees, swap business cards in a relaxed and informal manner
09:00
Chair’s Opening Address:
09:05
- Mark Newman, Chief Research Officer, Informa Telecoms & Media, UK
Completing a Review of MVNOs in Europe
Is there a future for MVNOs? An overview of what has happened in the European market
09:15
- A slowing of the market? Discussing why the movement has been geographic, and how the successful entrance models have evolved
- Deciding whether or not MVNOs are monetising
- Debating whether the market has reached maturity and conventionality, or whether the dynamic starters are disproving this theory
- Assessing the successful models, and those who have had their fingers burnt: Lessons to be learnt
- Mark Newman, Chief Research Officer, Informa Telecoms & Media, UK
Painting a complete picture of regulation in Europe: Know your battle field
09:40
- Have regulatory issues have burdened or bolstered the MVNO industry in 2007-8?
- Dissecting the action taken to overcome these challenges: Success or failure?
- A bright future: presenting opportunities for a winning strategy in the regulatory environment from 2008
- Mike Conradi, Partner, Kemp Little LLP Solicitors, UK
- Extended Q & A for Mike Conradi from the floor MNO & MVNO Partnerships: Is it the End?
Keynote Plenary Panel Discussion & Roundtable: Is it a cut-throat relationship or a long-term commitment?
10:05
- Can MVNOs co-exist with MNOs and not be debilitated by direct competition: e.g. Disney, ESPN...?
- Is it likely that MNOs will eventually buy up all MVNOs and their subscribers, so placing a shelf-life on the role of MVNOs?
- Are successes like E-Plus and Base the ideal or the exception?
- Frederic Bacro, Co-Founder, Vitruvian
- Jacques Bonifay, CEO, Transatel, France
- Tim Stone, Director of Wholesale, Vodafone UK
- Timo Ahopelto, Strategy and Advertising Business Development, Blyk, Finland
How to get the MNOs and MVNOs in line to discuss services?
10:40
- Discussing how to cope with convergence
- Assessing how to use NGN in favour of the MVNO
- Debating whether focus should be on classic, or advanced services
- Making money in a service environment: the holy grail
- Bernd Hoogkamp, Head of Mobile Community, Teliasonera, Sweden
- Extended Q & A for Bernd Hoogkamp from the floor
Assessing how the balance will be maintained or changed: What the future holds for MNOs and MVNOs
11:05
- How to ensure progress and improvement as an MVNO whilst retaining in a "win-win" relationship; remaining specialist, limited and non-threatening
- Learning from experience: Vodafone UK’s partnerships and steps to success
- Tim Stone, Director of Wholesale, Vodafone UK
- Questions for Tim Stone from the floor & Chairman
Refreshments and Networking Break
11:30
Stream A
- Chair: Arun Dehiri, Senior Consultant, Red Box Telecoms Group, UK
Identifying the successes and challenges of Blyk’s fully advertising funded business model
12:00
- Assessing how 40% click-through-rate can be achieved, leaving coupon rates at a pitiful 1 or 2%
- Dissecting the economics of an advertising MVNO
- Evaluating the time-frame for successfully deploying an advertising funded model
- Discussing outsourcing: Blyk’s optimisation of IT billing, infrastructure, and the back end of the business model
- Exploring how effectively advertising can be combined with other business models, such as youth
- Timo Ahopelto, Strategy and Advertising Business Development, Blyk, Finland
- Extended Q&A from the floor
The future of the youth market as a niche market for MVNOs
12:25
- Discussing the MVNOs youth market since 2007: challenges & successes
- Analysing Extreme Mobile's experience of the youth market for MVNOs in 2007-8
- Assessing the challenges for MVNOs targeting the youth section of the market
- Ian Pond, COO, Extreme Mobile, UK
- Extended Q&A for Ian Pond from the floor
Lunch & MVNO Business Strategy Challenge: Design your ideal MVNO to be judged by a panel of expert speakers
13:00
Extending Monetisation from Community & Niche MVNOs
Lycamobile - Successfully extending across multiple countries; identifying the critical strategies for a niche voice-led MVNO
14:30
- Opportunities for an international MVNO offer
- Exploiting existing distribution channels to maximise customer uptake
- Critical Success factors to succeed in a pan-European MVNO strategy
- Partnering with a single trans-national MNO or negotiate individual MNO partnerships in different territories?
- Personalising services for multiple communities/countries
- Building on Lycatel’s brand presence in the international calling market to launch Lycamobile
- Milind Kangle, CEO, Lycamobile, UK
- Extended Q&A for Milind Kangle from the floor
Adding incentive to the ethnic MVNO - discount models to attract communities: profitability, consumer loyalty & churn
14:55
- Going beyond cheap voice -Effectively deploying VAS for ethnic MVNOs: money transfer, advertising and targeted content
- Making sure you monetize: discount is not a sustainable competitive edge, so combine it with services aimed at ethnicity
- Not everybody fits into the same segmentation box
- Sacha Visram, CEO, Com Mobi Group, UK
- Joseph Oliver, Chief Strategy Officer, Com Mobi Group, UK
Panel Discussion: Ethnic MVNOs’ development and real size potential...
15:20
- What is the potential life-span of the ethnic ‘call-card’ model, or is it already at an end?
- Will ethnic MVNOs retain their users indefinitely? Or as communities integrate will there be a decline in value of the language/identity services?
- What were the marketing and promotional factors that contributed to Ethnic MVNOs’ success in the UK in 2007?
- Jacques Bonifay, CEO & Founder, Transatel, France
- Milind Kangle, CEO, Lycamobile, UK
- Marcel Timmerhuis, Director, Lebara Mobile, Spain
Refreshments and Networking Break
16:00
Extending Monetisation from Community & Niche MVNOs
Exclusive Interview led by the Chairman: Analysing the potential of social networking MVNOs; are viral communities going to take over the mobile world as MVNOs? Or should we be more cautious?
16:30
- Overcoming the obstacles to success: how to successfully transcend from internet to mobile, and all the challenges that brings
- What kind of business model might work?
- What are the benefits of being an MVNO? as opposed to a mobile service?
- How do MNOs fit into this space? Is a networking MVNO a viable investment?
- Is there the opportunity to launch networking MVNOs in their own right?
- How can the issues of usability and low-quality experience be overcome?
- Mark Curtis, CEO, Flirtomatic, UK
- Open discussion to questions from the floor
Is the future of content web 2.0? Application development options for MVNOs
17:00
- Analysing how to mixing Web 2.0 with monetizable apps
- Evaluating when is best to invest into replacing OEM apps with custom-developed solutions
- Discussing how to leverage partner-based branded solutions
- Building a sustainable Web-based application framework
- Case studies: YouTube, Navigation, Helio Exchange Sync, Mapping and WHERE to illustrate the options and implementation choices Helio made
- Christian Buerger, Director, Applications & Emerging Technologies, Product Development, Helio, US
Summary from Chair and Close of Day One
17:30
MVNO Business Model Team Challenge 10-11 June 08
Develop your Winning MVNO Business Model Strategies
Challenge to be judged by a panel of Industry Experts and the winner will be announced at Champagne Crystal-Ball Roundtable - 11 June 08
Stream B
- Chair: Mark Newman, Chief Research Officer, Informa Telecoms & Media, UK
Harnessing the Opportunities Presented by Next Generation Technologies
Addressing VoIP: Opportunities and challenges to overcome
12:00
- Is there substance to the previous talk about VoIP for mobile?
- Evaluating whether VoIP will monetise for service providers, or whether it should be regarded as an extra for customers that makes more efficient use of the network
- VoIP as part of FMC for Business2Business - a real source of income? Or an expected service?
- How will customers be encouraged to take up next generation handsets needed for a quality VoIP experience?
- James Tagg, CEO, Truphone, UK
- Extended Q&A for James Tagg from the floor
Exploring new generation optical end to end solutions in mobile bearer networks
12:25
- Explaining the drivers used to deploy new optical platforms in mobile bearer networks:
- cost- effectively meeting bandwidth requirements,
- long term evolution to all-IP,
- supporting multi-service requirements, 2G/3G/WiMAX, during the transition to all-IP - more intelligent platforms required
- Identifying operator requirements and main features of new platform:
- FMC supporting,
- Good Synchronization and timing supporting,
- Rich QoS support:
- packet-oriented,
- low Opex
- Huawei end-to-end optical solution meeting the requirement of mobile operator
- Representative from Huawei Europe
Lunch & MVNO Business Strategy Challenge: Design your ideal MVNO to be judged by a panel of expert speakers
13:00
Monetize from the Progress of FMC: the Benefits for MVNOs
Panel Discussion: Will MNOs find success in FMC? Is it the future a choice between bundled services and MVNOs?
14:30
- Are current MNOs approaching the FMC market successfully?
- What are the challenges and opportunities faced by MNOs entering the fixed market? What is the best way to tackle these?
- Why did BT’s B2B offering attract fewer than 50,000 subscribers?
- Is it too soon to be thinking of vISPs? Or, ultimately, is the realm of flexible, value adding services dominated by MVNOs?
- Is the technology ready for FMC MVNOs? Will IMS support MVNOs or need a lot of expensive changes?
- Can Mobile Virtual Network Enablers provide the NGN platforms and scale for optimum FMC solutions?
- Bernd Hoogkamp, Head of Mobile Community, Teliasonera, Sweden
- Gael Derven, Head of Solutions Marketing - Converged IP Communications, Comverse, France
- Ian Ronayne, Head of Product Development, Jersey Telecom Group, UK
- Marc van der Heijden, Chairman Supervisory Board, Teleena, Netherlands
- Frédéric Maro, Business Development Director , MVNO/MVNE Business Venture, Alcatel Lucent, France
Roundtable Discussion: The Importance of FMC
15:05
- Is FMC a long-term driver of the MVNO business?
- Should FMC players develop or acquire their own cellular infrastructure?
- What are the opportunities and challenges of deploying FMC within the MVNO environment?
- Mark Newman, Chief Research Officer, Informa Telecoms & Media, UK
MVNO FMC Case Study: Happy Many - Belgium
15:30
- Happy Many: a fixed mobile virtual operator in Belgium
- Happy Many strategy: focusing on the market, product offering and on outsoucing network and operations
- FMC solutions for the residential and the enterprise market: Happy Many positioning and innovation
- Virtual ISP: the benefits of a hosting solution
- Fixed mobile integration with Belgacom broadband network and Base mobile network
- Bernard de Burlin, Managing Director, Happy Many, Belgium
- Gael Derven, Head of Solutions Marketing - Converged IP Communications, Comverse, France
Refreshments and Networking Break
16:00
Optimum Flexible Platforms for MVNO Success
Benefiting from a flexible platform to expand beyond original target markets
16:30
- Discussing the necessary infrastructure on which to start successful and efficient expansion
- Ensuring your MVNO targets a suitable audience and appeals to an appropriate prospective customer base to enable growth
- Perfecting targeted marketing to develop the brand and mature it in preparation for expansion into new markets
- Bernd Freier, Director, Telecoms and Media, LogicaCMG
Is the WiMAX market an opportunity for MVNOs?
17:00
- What business model would be suitable for a 'WiMAX MVNO'?
- What impact would such a strategy have on the market?
- What do new spectrum allocations and technology choices mean for MVNOs?
- Are open-access networks an opportunity or threat for MVNOs?
- Valentina Rivoira, Project Manager, Telecom Italia Lab, Italy
Summary from Chair and Close of Day One
17:30
Agenda Day Two - 11 June 2008
Registration & Refreshments
08:30
Introductory Speech & Speed Networking: Meet your fellow attendees, swap business cards in a relaxed and informal manner
09:00
Chair’s Opening Address:
09:05
- Timo Ahopelto, Strategy and Advertising Business Development, Blyk, Finland
Optimising the MVNO Business Model: Offer more than No Frills
Assessing the real value & profitability of MVNOs: Is the model viable? Or is it reaching its shelf life...
09:15
- Discussing gross margin potential for different segments of the market: Differing services & business models, and their profitability for the network
- Addressing the Big Issue - are MVNOs monetising? Cost of acquisition, pay-back, churn, real value per customer
- Identifying the selling points: Roaming services, Value Added Reselling lower entry costs, encouraging customer loyalty, all through flexibility
- Timo Voswinckel, Managing Director, Callmobile, Denmark
- Extended Q&A for Timo Voswinckel from the floor
Steps to Success: Case Study from Lebara
09:40
- Analysing the market for MVNOs in Spain, opportunities and restrictions
- Learning from Lebara’s experience - challenges faced
- Assessing strengths Lebara has developed as a successful European MVNO
- Marcel Timmerhuis, Director, Lebara Mobile, Spain
Assessing the role and merits of pre-paid services: experiences from the US, and what is happening with the pre-paid model
10:05
- Explaining what has happened in the US market for MVNOs; and why, from the point of view of the US, looking at the European MVNO market is like looking from a time machine
- Debating the benefits and draw-backs of the build-and-sell MVNO strategy: is this only feasible for post-paid MVNOs?
- Assessing how to approach problems with low ARPU and high churn in Europe for pre-pay MVNOs
- Dennis Henderson, President, Ready Mobile, US
Key MVNO Case Study: Virgin Mobile’s Experience from 2007/8
10:30
- How Virgin positions itself in the market
- Branding: making sure you keep customer loyalty
- The North American market - how challenging?
- Nathan Rosenberg, Chief Marketing Officer, Virgin Mobile Canada
Keynote Plenary Panel Discussion: Evaluating the wholesale model - Is there a more profitable or flexible model for MVNOs when discounting to targeting niche markets or subscribers?
10:55
- Is the discount MVNO dead?
- Is there real profit potential for No-Frills MVNOs offering broadband?
- Will MNO sub-branding be a better way of differentiating their product and applications in the eyes of niche subscriber markets? Are MNOs flexible enough?
- How significant are the benefits of MNOs reducing restrictions on data services to allow MVNEs to offer more value-added services
- How else will MVNOs differentiate themselves in the increasingly competitive market?
- Tim Stone, Director of Wholesale, Vodafone, UK
- Keith Greenfield, Director of Wholesale, Orange, UK
- Timo Voswinckel, Managing Director, Callmobile, Denmark
- Dirk Beeckman, Vitruvian, Belgium
- David Remaud, Director of MVNO/MVNE Business Venture, Alcatel Lucent, France
Refreshments and Networking Break
11:30
Stream A
- Chair: Marcel Timmerhuis, Director, Lebara Mobile, Spain
Successfully Marketing, Managing and Terminating Content Offerings to Optimise Profitability in the 2008-2010 Market
Understanding your audience: A complete review of current users, their preferences, and what assures customer & device satisfaction
12:15
- Understanding the state of the market and debating which consumers are still out there as an untapped resource
- Assessing customer satisfaction and reviewing consumer loyalty in areas of the market where churn is high
- Completing a critical overview of device satisfaction in the MVNO market
- Hervé Le Jouan, Managing Director, Europe, M:metrics, France
- Extended Q&A from the floor
Panel Discussion: Debating who can best offer content & data: MNOs or MVNOs?
12:40
- Is data too specific and expensive for an MVNO to launch and provide it? I.e. Music
- Are there any data niches which would be the perfect opportunity for an existing MVNO?
- Will MNOs discount the data market before MVNOs? Or is this an opportunity for MVNOs to fulfil their traditional role of flexibility and innovation?
- How can we ensure that consumers are aware of the multimedia data on offer?
- Christian Buerger, Director, Emerging Technologies, Helio, Germany
- Nathan Rosenberg, Chief Marketing Officer, Virgin Mobile, Canada
- Rolf Hansen, CEO and Founder, Simyo GmbH, Germany
- Thomas Desarnaud, VP Marketing, Universal Music, France
Lunch & Networking Break: Panel of Experts will meet over lunch to judge MVNO strategy challenge
13:15
Evaluating Discount MVNOs’ Progress since Goals Made in 2007
Simyo: Discussing what has happened since 2007 - a progress report
14:30
- Describing Simyo’s experience as a next generation discount MVNO since 2007
- Assessing how the market’s responses have been since the successful launch of Simyo in Germany
- Evaluating whether Simyo is succeeding to achieve a long term, sustainable MVNO business proposition
- Rolf Hansen, CEO and Founder, Simyo GmbH, Germany
Klarmobil: Developing long term sustainability since 2007 - a progress report
14:55
- How the important steps have changed since 2007 when establishing an MVNO: Is success still possible?
- Is the key to evolve, consolidate or innovate in the current highly competitive market?
- Oliver-Thorsten Lemke-Lohnert, Head of IT/Processes, Klarmobil, Germany
Refreshments and Networking Break
15:20
Next Generation MVNOs
Uzo: Case Study: Opportunities in a developing market, and all Portugal has to offer
15:50
- What UZO has achieved since its launch in 2005:
- Positioning, Brand recognition, Market share
- New business models to attract new costumers in a highly mature and saturated market:
- Partnerships with Football clubs, Partnerships with Distribution Companies
- João Epifânio, General Manager of UZO, Portugal Telecom, Portugal
Successful Strategies for Future MVNO-MNO Partnerships
16:15
- Understanding market segmentation; driving existing and new MVNO customer segments
- Benefitting from rationale; different partnership strategies to host potential MVNOs
- Identifying the industry benchmarks; successful and sustainable business models
- Markus Freikamp, Sales Channel Development, Wholesale, T-Mobile International AG, Germany
End of Stream A
16:40
Stream B
- Chair: Timo Ahopelto, Strategy and Advertising Business Development, Blyk, Finland
Opportunities in the Market: Best Investment Strategies & New Services
Evaluating how to best leverage new business models to maintain and develop MVNO telecom operations
12:15
- Discussing existing models for SIM procurement and value added services
- Debating how to reduce operational costs while keeping customers satisfied
- Detailing which successes & challenges arise from deploying mobile services Giving real examples and successes from MVNOs in Europe
- Inga Grinko, MVNO Marketing Manager, Gemalto, France
Panel Discussion: Which is going to be the killer mobile service, and how?
12:40
- Is there still room in the market for development of discounted/single-price MVNOs?
- Will mobile music remain in the hands of MNOs? And to what extent will the revenue for mobile music grow over the next few years?
- Will mobile payment enable the MVNO and mobile services industry to monetise on new services?
- Markus Freikamp, Sales Channel Development, Wholesale, T-Mobile International AG, Germany
- Joggie Taute, CEO¸ Liquix, Netherlands
- William Barrar, Director, Ovum, UK
- Joseph A. Aliagas, CEO, Arena Mobile, Spain
- Bernardo Pinto, Forward IT, Portugal
- Sebastien Mesnil, CEO, Carrefour Mobile, France
- David Meyer, Business Manager, Experian, France
- Kashif Amjad, Chief Executive Officer, Slimtel Pty Ltd, Australia
Lunch & Networking Break: Panel of Experts will meet over lunch to judge MVNO strategy challenge
13:15
Successful mobile payment solutions to open new revenue streams in mobile commerce
14:30
- For MVNO payment possibilities and integration (e.g. prepaid top-up through ATM, SMS, etc.)
- An essential prerequisite to monetising opportunities in m-commerce
- Joggie Taute, CEO, Liquix, Netherlands
- Extended Q&A for Joggie Taute from the floor
Monetising from mobile payment: Discussing the advantages of being an MVNO rather than just a mobile banking service
14:55
- Effectively introducing mobile banking, mobile payments, micro-payments and NFC services
- Matching subscriber bases with market propositions: assessing Rabo Mobiel’s brand, positioning success and goals within the long-term goals of the Rabobank
- Assessing a bank as MVNO; case study from Rabo Mobiel
- Balancing bank regulation with telecommunications regulation (lessons learned from the EU, SEPA, Mobey Forum and the GSMA)
- Dan Armstrong, CTO & MVNO Specialist, Rabo Mobiel, Netherlands
- Extended Q&A for Dan Armstrong from the floor
Refreshments and Networking Break
15:20
Opportunities in the Market: Best Investment Strategies & New Services
Market Analysis: A world of opportunities - Eastern Europe and MVNOs
15:50
- The truth about Eastern Europe: lower barriers to entry, potentially high returns on investment and strategic partnerships
- Where do the opportunities for success lie? Assessing the steady stream of MVNO launches in Eastern Europe
- Does a fresh market eliminate question marks about the viability of the MVNO business model?
- William Barrar, Director, Ovum, UK
Progressing the Implementation of the MVNO business model in the CIS countries
16:15
- Assessing the current situation in the CIS mobile market and their peculiarities (Russia, Ukraine, Kazakhstan, Tajikistan, Uzbekistan and others)
- Benchmarking the status of MVNO business model implementation in these markets
- Understanding the major challenges and difficulties that restrain MVNO development in the CIS
- Opportunities and prospects for MVNOs in the CIS region
- Julia Palatovska, on behalf of Association 800, Russia
End of Stream B
16:40
Champagne Crystal-Ball Discussion with Keynotes Speakers
Crystal-Ball Discussion
Panel discussion: Which is the best survival policy for MVNOs after 2007/8?
16:40
- Which are the best precautions and advice for launching MVNOs: Not to launch at all?
- A summary of best Partnership Practices: Is it impossible for MNOs and MVNOs to work together productively?
- Should MVNOs partner with device manufacturers as well as MNOs? Is this the best way to ensure a highquality user experience?
- Dan Armstrong, CTO & MVNO Specialist, Rabo Mobiel, Netherlands
- Hervé Le Jouan, Managing Director, Europe M:metrics, France
- Nathan Rosenberg, Chief Marketing Officer, Virgin Mobile, Canada
- Keith Greenfield, Director of Wholesale, Orange, UK
- Timo Voswinckel, Managing Director, Callmobile, Denmark
Champagne & announcement of MVNO Challenge winners!
17:20
Close of Conference
17:30
Endorsing Associations
Official Publication
Media Partners
