Pre-Conference Workshop

11th March - Pre-Conference Workshop

Overview:
Successful Brand Advertising Techniques

Led by: Rhythm NewMedia

Workshop Target Audience
Operators, Broadcasters, Marketers, Advertisers, and all those interested in mobile advertising and video. No technical background is necessary for this workshop. Who Should Attend?

Operators wanting to roll out ad services without alienating customers; content providers wanting to establish new funding methods; brand managers and advertisers wanting to integrate mobile into a multi-platform business plan and all other players anticipating advertising as part of the mobile tv/video story

Workshop Objectives

• Understanding the key challenges in brand advertising to date
• Evaluating the problems of TV Ads (DVRS, clutter) and the benefits of mobile brand and video advertising (targeting factors, frequency control, minimal skipping)
• Explaining how ads are targeted to best effect - working case study
• Several live demonstrations of mobile brand ads
• Realizing the full potential for mobile advertising for brand advertising
• Communicating the findings of several company case studies
• Understanding patent pending measurement
• Working more closely and successfully with brands, operators and content providers

Workshop Agenda

The workshop will be designed to be interactive, and will include participatory exercises in which attendees will be encouraged to share their views.

Workshop leaders:

Rhythm NewMedia offers turnkey mobile advertising solutions, including video, games and banners.

Rhythm's offering includes ad serving, ad sales and content sourcing. Rhythm's patent-pending ad platform enables broad reach, sharp targeting, precise frequency management, high customer satisfaction, extensive reporting and automation of business processes. Rhythm provides unique real-time measurement of ad effectiveness and customer satisfaction. Leading mobile operators 3-UK, Telecom Italia and T-Mobile-UK are currently using Rhythm's solution, with several more coming.

Rhythm is also working with top brands, content providers and advertising agencies worldwide. This workshop will be lead by Owen Hanks, senior director of operations EMEA, and Mike Fletcher, director business development, with participation from Ujjal Kohli, chief executive officer of Rhythm NewMedia.