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Conference Agenda

Day One - 5th November 2007

Registration and Morning Coffee
08:30
Speed Networking:
09:00
A chance to get to know your peers before the start of the conference and set a relaxed atmosphere.
Chairman's Opening Remarks
09:15
  • Henrik Eklund, CEO Kamera

Optimising Mobile TV Business Models for a Successful Launch

Mobile TV over 3G: A Case Study from Etisalat
09:30
  • Ahmad Mokhles Ali El-Din, Senior Manager-Consumer Segment Etisalat
How to utilize the mobile platform to build winning converged and interactive TV viewing user experiences
10:00
  • Bilal Saleh, Senior Director Mobile TV EMEA Motorola
Making the Leap into Mobile: A Content Owner's Perspective
10:30
  • Nabil Issa, VP Content Management S2M
Networking Break & Refreshments
11:00

Recognising what Consumers Really want from Mobile TV

How, When and What will Consumers be Watching on Mobile?
11:40
  • Hilal Halawi, Senior Associate Global Communications and Technology Booz Allen Hamilton
How should operators and content owners address the challenge of digital programming for today's consumer?
12:10
  • Ian Dodd, CEO, Trillion Digital Media, USA and CEO ChuanLian Media
Achieving the Balance between Made for Mobile and Repurposed Content
12:40
  • Paulo Goncalves, New Media Business Developer, Dubai Media Incorporated (DMI)
Lunch for Delegates & Speakers
13:10
Content Styles and Programming Best Suited to Mobile TV
14:30
  • Samer Al Dameri, Senior Manager Products & Services Etihad Etisalat - Mobily

Will Advertising Make Mobile TV a more Affordable & Appealing

15:00
What Are the Pros and Cons for Operators When Considering Mobile TV Advertising?
  • Muhammad Adnan Butt, Sr. Executive, Products and Services Warid Telecom
Networking Break and Refreshments
15:30
Deriving Additional Revenues from Mobile by Incorporating Advertising
16:00
  • Sander den Hartog, CEO Mobitrans
The Possible Trends in Consumer Behaviour Regarding Advertising and Consumption
16:30
  • Sana Bagersh, CEO BrandMoxie
Close of Day 1
17:00

Day Two - 6th November 2007

Registration and Morning Coffee
08:30
Speed Networking
09:00
Chairman's Opening Remarks:
09:15
  • Shahid Khan, Partner Interactive Broadband Consulting Group

Successful Launch & International Case Studies

Launching Mobile TV Over DVBH: The Uptake and Outcome So Far
09:30
  • Vincenzo Novari, CEO 3 Italia Spa
Creatively Marketing Your Mobile TV Service to Consumers
10:00
  • Bashar Hantouli, Chief Executive Officer Beecell
Networking Break and Refreshments
10:30
Extending the Reach of Your Channel Through New Mediums
11:00
  • Nicholas Wheeler, Managing Director, ITN On 11:30 Integrating Mobile TV into the New Media Portfolio
Mobile TV into the New Media Portfolio
11:30
  • Tony Ragan, Snr Consultant Turner Digital Media EMEA

The Future of Mobile TV: Enabling Interaction

Will Interactivity Enhance Consumer Uptake of Mobile TV?
12:00
  • Shahid Khan, Partner, Interactive Broadband Consulting Group (USA)
Lunch
12:30

User Generated Content: A New Dimension to Mobile Video & TV

13:30
Moderator-Led Audience Discussion Incorporating User Generated Content Into Your Mobile TV Offering
  • Is user generated content a temporary craze or will it have a longterm impact?
  • How can user created content be incorporated into a mobile video and TV service and offered to consumers?
  • How can operators encouraging their consumer base to create and upload content?
  • How should content be monitored to ensure it is acceptable and suitable for use?

Evaluating Which Technology Will Offer You the Best Solution

14:00
  • What is the Potential of a Hybrid Satellite/Terrestrial Solution for MENA Wide Mobile TV Coverage?
  • Wejdi Harzallah, VP Commercial Operations S2M
What Advantages Will a MediaFlo Solution Bring to Mobile TV?
14:30
  • Ali Zamiri, Senior Manager of Business Development Qualcomm MediaFLO
Maximizing Mobile TV revenues
15:00
  • Nicolas Chevalier, Head of Product Marketing Mobile TV NagraVision
Afternoon Break & Refreshments
15:30
Evaluating the Potential of a DVB-SH Solution
16:00
  • Eric Lenseigne, VP Business Development & Public Affairs Alcatel-Lucent Mobile Broadcast
Panel Discussion
16:30

Enjoy a lively debate between our different technology advocates on why they think their technology offers the best solution. This is your chance to have your questions answered so you return back to the office armed with facts and solutions.

  • Wejdi Harzallah, VP Commercial Operations S2M
  • Ali Zamiri, QUALCOMM, Media FLO (USA)
  • Eric Lenseigne, VP Business Development & Public Affairs Alcatel-Lucent Mobile Broadcast
  • Nicolas Chevalier, Head of Product Marketing Mobile TV NagraVision
End of Conference
17:00

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