Mobile TV Asia

Registration and Coffee

08:30

Speed Networking

09:00

Chair’s Address: Accelerating the Uptake of Mobile TV in Asia

09:10

Which products have been the most successful to date and why?
Isolating the factors that limit uptake of mobile TV, and discussing how to eliminate them. Has mobile TV been over-hyped?
Will broadcast-based technologies change the current mobile TV landscape and simplify it for the user? What’s happening to 2.5G and 3G mobile TV?
How will mobile TV advertising impact on the industry roadmap and user uptake?

Yunho Chung, Managing Partner, Veyond Partners, (South Korea)

Keynote Addresses

09:30

Hear from two industry visionaries as they present the case for mobile TV. Key issues to be discussed include successfully integrating broadcasters and telco operators, delivering content that works on mobile, mobile TV marketing strategies, and overcoming the hype to move the industry forward.

Marco Narduzzi, 3 Power Business Operations Director, 3 Italia
Todd Miller, EVP and MD Asia, Sony Pictures Television International, (Hong Kong)
Ishwar Jha, SVP, Zee Telefilms, (India)

Keynote Q&A

10.30

Your two keynote speakers will continue into an interactive Q&A discussion session, led by an expert Chair. This is your chance to engage with the leaders of the industry, as they share their insights and success stories.

Coffee and Networking Break

11.00

Business Models to Make Mobile TV more Appealing to the Consumer

Case Study – Expectation and Reality of Business Models in South Korea

11.30

History of mobile broadcast terminals? (when it was first delivered. what kind of terminals are existing now )
Existing problems (Battery life, screen size and visibility, audibility, video storage capacity.)
Future roadmap for mobile TV handsets. Based on the progress of standard work.

Johney Hwang, Deputy Director, KTF, (Korea)
Hee-Nam Ku, VP, Direct Media, (Korea)

Willingness to Pay: What is Mobile TV Content Actually Worth?

11.55

How much are consumers willing to pay for mobile TV?
Distinguishing between different content offerings: premium, simulcast, live sports...
Developing a simple and transparent pricing structure for mobile TV customers, and ensuring consumers aren’t hit with hidden charges.
Examining flat rate vs. pay-per-view and other models, while remembering country and income differences within Asia.

Lanny Huang, General Manager Asia and Japan, Playboy TV, (Hong Kong)

Panel Discussion: Special Focus on In-market Business Models – Are They Working?

12.20

Mobile TV brings the industry an array of new business models: operator-centric, broadcaster consortium hosted, shared, advertiser led. What are some key lessons learnt from these different propositions?
Looking beyond and within Asia, which model is most successful and why? Can this success be replicated in your market?
Who wants to lead the relationship with the consumer? Operator, broadcaster, middleman?

Lanny Huang, General Manager Asia and Japan, Playboy TV, (Hong Kong)
Colin Miles, EVP and Co-Founder, i-POP Networks, (Singapore)
Kristan Rivers, COO, Acme Mobile, (Singapore)
Guilio Dorrucci, Chairman & CEO, PGK Media, (Singapore)
Kristina Marie Hem, Global Partner Manager, Rubberduck Media Lab AS, (Netherlands)

Lunch and Exhibition Visit

13.00

Afternoon Tag Team: Examining the Full Value Chain with Detailed Case Studies

For your Special Focus afternoon, we have brought together players from the whole value chain to deliver case studies that detail their unique role. At the end of the day, all speakers will form a superpanel discussion to hone the most important thoughts and future steps of the industry.

1. Content Production: Creating Compelling Content for the Small Screen

14.00

What kind of content is most successful in Asia?
What kind of made-for-mobile formats have been successful? Is repurposed content turning consumers away from mobile TV?
What is the role of studios and production houses in the mobile TV business?
How can the industry deliver a proposition that is unique and differentiated?

speaker to be confirmed

2. Content Aggregation: Bringing Together Content Propositions and Technologies

14.25

Balancing a portfolio of content that suits every palate but is also financially viable.
What technologies can aggregators use to drive their offerings forward?
Ensuring platforms are interoperable.
What is the role of aggregators in the mobile TV business?

Laurence Alexander, CEO, ROK Entertainment, (UK)

5. Content Reception: Evaluating Mobile TV Handsets

14.50

What are the common frustrations when viewing mobile TV and how can they be resolved?
Battery life, screen size and visibility, audibility, video storage capacity.
How will mini-projection handsets impact on mobile TV usage?
Future roadmap for mobile TV handsets.

Sungoh Hwang, Senior Engineer, Samsung, (Korea) and Chairman, OMA BCAST Working Group

Networking and Exhibition Visit

15.15

4. Content Transmission: Operator and Broadcaster – Competing or Complementary?

15.45

Are the telecoms and television industries converging, or is there resistance?
Some in the business have argued that broadcasters are seeking to bypass the operator altogether, and go direct to the consumer. Is this even possible?
Do consumers favour a relationship with the operator or broadcaster?
What opportunities are there for new partnerships?

Hamilton Cheng, Director Strategy Research & Development, Taiwan PTS, (Taiwan)

Mobile Content Protection

16.10

Overview of global mobile TV and video Services and Standards currently available and next technologies about to enter the market
Overview of global mobile TV and video users - location, services and demographics
Market trends 2006 - 2010
The growing importance of convergence and cross platform services
Current and future technologies and practical applications
Potential future business models
Rights management, service and content protection

Paul Jackson, Chief Engineer, Asia-Pacific, NDS

Superpanel Discussion: Bringing Together the Value Chain to Hone a Future Roadmap

16.35

This interactive dialogue will connect the value chain and focus on the evolution of these key players. Key issues to be addressed include forming successful partnerships, revenue sharing, effective collaboration, and working for the end-user experience.