Meffys 2008 Winners

The Games Award

Nokia – “Hooked on: Creatures of the Deep”

Shortlisted:
Hands-On Mobile – “World Poker Tour: Texas Hold ‘Em 2”
Konami Digital Entertainment – “Metal Gear Solid Mobile”
Konami Digital Entertainment – “Pro Evolution Soccer 2008”
Player X – “Hollywood Hospital”

The Music Service Award

mBlox & Myxer – “Myxer Mobile Music”

Shortlisted:
Gracenote – “Gracenote Mobile Music Platform”
Omnifone – “Vodafone MusicStation”
Shazam – “Shazam iD”
Sony Ericsson Mobile Communications – “TrackID”

The Artist Campaign Award

Absolute Marketing & Distribution – “Wet Wet Wet SMS Pre-order Campaign”

Shortlisted:
Mozes – “Rascal Flatts Mobile Campaign”
Parlophone & New Visions – “Kylie Konnect”
RCA Music Group – “Cassidy B.A.R.S. Campaign”
Telenor – “Bigbang Fan Blog”

The TV & Video Service Award

Rhythm NewMedia and 3UK – “Free Video on 3UK”

Shortlisted:
Clippz – “Clippz.com”
inLive Interactive – “Interactive Mass Participation”
Rubberduck Media Lab – “Studio 1: Mobile TV Platform”
Vantrix – “Ad-Supported Video Weather Forecasts”

The Technology Innovation AwardNokia

Zeemote® – “Zeemote JS1 Controller”

Shortlisted:
Bango – “Bango Analytics”
Kyte – “Kyte”
MMCast – “MMCast”
Qualcomm MEMS Technologies – “mirasol™ displays”

The Content Award

Fun Little Movies – “Fun Little Movies Channel”

Shortlisted:
BBH – “Cippi’s Trump Selecta!”
MTV Networks International – “Digital Originals”
Orange Israel and Donna Productions – “Undercover”
Yam112003 – “Quasi TG”

The Search & Discovery Award

Gracenote – “Gracenote Mobile Music Platform”

Shortlisted:
AquaMobile – “Clic2C”
JumpTap – “SmartComponents”
kannuu – “kannuu”
MCN – “Yahoo! Mobile Japan DigiCon Search”

The Marketing Campaign Award

Orange – “Frank TV”

Shortlisted:
BBH – “Cippi’s Trump Selecta!”
BBH – “Lynx Get In There”
Orange – “Wannabe Wicked”
Que Pasa Communications – “V Festival Cross Platform Project”

The Handset Application Award

fring – “fring”

Shortlisted:
Handmark – “Pocket Express”
Juice Wireless – “JuiceCaster”
MMCast – “MMCast”
Picsel Technologies – “Picsel CUI Browser”

The Innovative Business Model Award

AdMob - "AdMob Marketplace"

Shortlisted:
3 UK - "Ad-funded Content on 3UK"
Amobee - "Amobee Media System"
Muzicall - "RBT.4.ALL Programme"
MX Telecom - "Unified Short Codes"

Quality of Experience Award

Zeemote® – “Zeemote JS1 Controller”

Shortlisted:
News International – “Times Mobile”
NXP Software – “SportsDJ”
Picsel – “ePAGE/File Viewer”
Surfkitchen – “Cincinnati Bell ‘My Phone’”

Off Deck Service Award

Thumbplay – “Thumbplay”

Shortlisted:
Dada – “Dada.net for Web & Mobile”
Hungama Mobile – “FTV”
mywaves – “mywaves”
Refresh Mobile – “Mippin”

The Emerging Markets Award

Celtel/Zain & Inmobia Mobile Technology – “Rock Your World!”

Shortlisted:
Geodesic – “Mundu Radio: Comprehensive Internet Radio Solution”
IMImobile – “IMImobile UnIspace”
Tata Indicom & Opera Software – “Opera Mini for Low Cost Handsets”
Telenor Serbia – “Telenor WAP Portal Project”

The Innovative Business Model Award

MMCast – “MMCast”

Shortlisted:
Amobee – “Amobee Media Systems”
Nokia – “N-Gage First Access”
Reitek & Comdata – “Fiat Multi-channel Customer Caring”
Yam112003 – “Quasi TG”

The Handset Award

Nokia – “N95 8GB”

Shortlisted:
Motorola – “MOTO Z10”
Samsung Electronics – “Soul SGH-U900”
Sony Ericsson Italy – “Sony Ericsson W910i”

The Operator Award

Orange – “Orange”

Shortlisted:
3 UK – “3 UK”
T-Mobile International – “T-Mobile’s web’n’walk 3.0”

The Special Recognition Award

Greg Clayman, Gordon Gould and Alex LeVine, the founders of ‘Upoc’