Establishing a Successful Mobile Community Strategy, Technology, Marketing and Business models; lessons learned and predictions

Led by Clicmobile

Masterclass objectives: Social Networks and user generated content communities are going mobile. M:Metrics announced in august 2007, that some 12.3 million consumers in the US and Europe accessed a social networking site with their mobile handset during June 2007. We also learned that Mobile social networking is adopted predominantly by young consumers. The question remains, how do I build a successful community and what factors are essential to leverage the potential? What should be the best approach for a mobile operator, or a media? What trends are emerging the uptake of mobile social communities?

Masterclass Case Studies

• What kind of partnership - with PC or Mobile communities? What is the impact of established PC based communities on the mobile industry?
• Benefits of social networking on mobile - key user considerations
• Business model: role of advertising in mobile communities and how to give the perfect balance to consumers. Premium access fee, data charges issue
• Future opportunities and challenges on mobile
• Lessons learned from mobile communities case studies

Samir Addamine, COO and Founder, ClicMobile
Samir brings a recognised expertise in the fields of Internet & mobile marketing, technologies, and strategies. Samir was business development manager for the Swedish e-business Framfab, one of Europe’s most distinguished Internet consulting firms. In 2003, he co-founded Clicmobile, one of France’s most dynamic start-ups in the mobile & Internet industry. Samir Addamine is responsible for the company’s corporate operations and development, business strategy, and product marketing.
Samir is invited regularly as a speaker in industry events such as Informa, MEF and Nokia forums. Among recent achievements in the mobile area, Samir contributed to develop mobile and convergent projects and ventures for leading companies such as Nokia, M6, Vivendi mobile entertainment, NRJ, and Orange.
Contact: samir@clicmobile.com