Agenda
Day One - Tuesday 22nd April 2008
Plenary Keynote Session: IMS Business Case
Registration & Coffee
Conference Welcome & Speed Networking
- Daniele Tricarico, Conference Researcher, Informa Telecoms & Media, UK
Chairman’s Address:
- Mark Newman, Chief Research Officer, Informa Telecoms & Media, UK
Opening Address: Can We Turn the Technology into Successful Services and the Services Into Revenue?
- Analysis of the evolution of IMS in 2007: What are the most valuable lessons learnt from the first commercial launches?
- Assessing IMS deployment strategies so far: Is there a common path and a common thread?
- Assessing IMS potential for new applications
- Consolidating the IMS ecosystem and defining the steps forward
- Sten Nordell, VP Networks and Platforms Strategy, Telenor, Norway
What Constitute an IMS? Agreeing a Common Definition and Evolution Path to Aid Strategic Decision-Making
- IMS - A technology, a vision or an application?
- What is the benchmark test for true IMS?
- Is IMS high on the corporate agenda?
- Dr Masami Yabusaki., Vice President IP Network Development Department, NTT DoCoMo, Japan
Understanding why IMS is all about Strategy
- Market diagnostic for telecommunication services leads to rethink the business model
- Migrating towards IMS is the strategic decision which requires a vision
- A business case for IMS/FMC.Thinking about gross operational margin, payback, OPEX, customer loyalty,etc.
- Strategies with IMS
- Franck Toupin, Director of Product Marketing for Western Europe, ZTE Corporation, Western Europe
Panel Discussion: Operator Strategies for IMS Deployment in the New Communications Ecosystem
- What are the principle challenges of the new converging media industry, and what can operators learn from experiences so far?
- How will services need to evolve over the next 5 years, and what will customers be looking for?
- What will IMS add to the operator’s business model? Can it help us achieve these aims?
- How is IP convergence impacting on the industry value chain?
- Mark Newman, Chief Research Officer, Informa Telecoms & Media, UK
- Kjell Forsberg, Director of IMS Technology and Solutions, Ericsson, France
- Sten Nordell, VP Networks and Platforms Strategy, Telenor, Norway
- Bhumip Khasnabish, Distinguished Member Technical Staff, Verizon, USA
- Stephane Maes, CTO and Chief Architect SDP, Oracle Corporation, USA
- Said Mokbel, Director Technology Planning - Wireless & IMS, TELUS,Canada
Networking Break & Exhibition Visit
STREAM A - Mobile World Business Case, Services & Applications
- Chair: Dr. Li Mo, Chief Architecture Officer, ZTE, USA
Mobile Operator: SK Telecom’s Implementation Case Study
- SK Telecom strategy for commercial launch
- Discussing the technical challenges
- What services and applications have been launched on IMS?
- Integration of new applications into the IMS architecture: what’s on the pipeline?
- Wooyong Choi, IMS Project Director, SK Telecom, South Korea
"A1 Over IP" - Mobilkom Austria’s IMS Consumer Proposition
- The concept: complement circuit-switched mobile communication by Internet telephony
- Key success factors: single identity, client usability, QoS, pricing model, etc
- Technical challenges of early IMS implementations
- Architectural considerations for future enhancements
- Günther Pospischil, IMS Lead Architect, Mobilkom, Austria
- Robert Majksner, Service Platforms Expert and Project Manager, VIPNet, Croatia
Networking Lunch
Solving the IMS Brain Teaser: How Can We Turn Technology into Money?
- From technology set-up to market build-up with consumer focus
- Turning the IMS technology into top line revenues
- Case studies from IMS commercial launches
- Kjell Forsberg, Director of IMS Technology and Solutions, Ericsson, France
The role of IMS in Developing a New Approach to the Convergent Services Layer
- The role of IMS in delivering feature rich telephone services
- Designing a horizontal platform for hybrid networks
- Facilitating BSS/OSS integration
- The role of IT system integrators
- What are the critical success factors?
- Case studies review
- Pedro Benito, International Business Manager , Atos Origin, Spain
Re-Shaping Mobile Convergence Strategies: Leveraging on Mobile Operators Unique Position in the Industry Today
- A breath of fresh air: Enriching existing service offering with mobile IP applications
- Taking opportunities by the hand: Thinking out of the "mobile box", while gaining new off-net customers
- Plug&Play: Deploy converged services today and be IMS ready
- Ofer Shahak, Product Marketing Manager, Starhome, Israel
Networking Break and Exhibition Visit
STREAM A - Service Developement and User Experience in the IMS World
How Can IMS Enabled Applications Create a New User Experience?
- Reviewing the customer experience with IMS
- IMS enabled Multimedia communities
- instant communication / voice and video
- What are the key enablers?
- network address book / flexible charging for IMS services
- Carlo Arioli, EMEA Marketing Manager HP Software, EMEA
To What Extent Can Operators Become Service and Content Supermarkets?
- Can telco operators become the customers’ channel of choice for a range of services beyond voice?
- Can the telco industry follow the Fast Moving Consumer Goods (FMCG) market and evolve from a service economy to an experience economy?
- What role can IMS play in transforming the operator in a content supermarket?
- Alan Duric, CEO, Telio, Sweden
Exploring the Best Strategy for Service Development in an IMS Environment
- Creating value in blended applications - FMC/triple/quadruple play
- Understanding the merit of integrating voice into multimedia applications
- Unified communication strategies to deliver a consistent message
- Countering the risk of cannibalization of existing services
- How to make money in an IP environment
- IPX based Interconnections and QoS
- Bernd Hoogkamp, Head of Mobile Community, TeliaSonera International Carrier, Sweden
Panel Discussion: IMS on Trial - Bringing Service Innovation in the IMS Playground - How Can We Profit from Value Added Services?
- Do you need IMS to deploy new services? Can you develop real innovation without IMS?
- Is IMS the best way to develop, launch and manage value added services?
- Is out there an alternative to move to IP other than SIP/IMS? Are we pushing a technology to a market that is not ready to receive it or are we pushing it the wrong way?
- From theory to practice: Can IMS become a bridge between Internet-based services (chat, e-mail, IM, multimedia file exchange) and traditional operator services (SMS, MMS, voice)?
- Patrice Hervouet, Technical Sales Director EMEA, Nominum, France
- Mila Milenkovic, Telekom Srbija, Serbia
- Scott Hoffpauir, CTO, Broadsoft, USA
Close of Day One and Drinks Reception
STREAM B - Hybrid, Fixed and Cable World Business Case
- Chair: Stephane Teral, Principal Analyst, Service Provider VoIP, IMS and FMC, Infonetics, USA
Hybrid Operator: The Business Case for IMS in the Converged World - Outlining a Profitable Fixed-Mobile Convergence Strategy Driven by IMS
- Analysing the architecture behind a successful FMC play
- Should convergence be IMS-led?
- Can you do FMC costly without IMS?
- Can hybrid operators gain competitive advantage by meeting the objectives of an FMC play through IMS?
- What are the business change and the integration challenges to establish a unified service creation strategy?
- Bhumip Khasnabish, Distinguished Member Technical Staff, Verizon, USA
IMS as a Foundation for Profitable Multi-Play Services
- Practical approaches to IMS service orchestration
- Synergy between fixed - mobile messaging and communication
- Service continuity across multiple devices
- The multi-screen user experience: mobile phone, PC & TV
- Erik Larsson, VP Marketing, Converged IP Communications, Comverse, France
Networking Lunch
Deploying Fixed and Mobile Services on Mixed-Vendor IMS Solutions
- What is the real-life demand for end-user services on IMS?
- Experience of incrementally adding third party applications to existing IMS cores
- What are the barriers to multi-vendor IMS solutions?
- Benefits derived by operators from open IMS solutions
- Eric Bezille, IMS Product Marketing Manager, Nortel, France
Cable Operator: The Business Case for IMS in the Cable Operator World - What is Their Vision?
- What is the cable operator vision for IMS and to what extent is this compatible with the operator vision?
- How important is IMS as part of the cable’s industry technology roadmap?
- How can cable operators manage the transition to new services such as presence, instant messaging, video and mobility?
- What role will cable operators play in the future converged value chain?
- Mark Kaish, Vice President of Voice Development and Support, Cox Communications, USA
The Vision Behind the IMS Business Case
- Can theIMS business case merely stand on the opportunity for reducing OPEX?
- The scope for new value added services VS evolving voice/messaging services, in the new multimedia era
- Will users latch on to services beyond their current ‘comfort zone’ soon enough for an acceptable ROI?
- What is the potential of Multimedia ICT and Web 2.0 services in different market segments, consumer and business?
- Can IMS bring value to non-IMS services or will it add unnecessary costs?
- Is there a case for enterprise IMS business?
- Rebecca Copeland, Senior IMS Consultant, Huawei, Europe
Networking Break and Exhibition Visit
Fixed Operator: The Business Case for IMS in the Fixed Line World
- Expanding the traditional telco model from charging for access to charging for usage
- Defining a coherent commercial vision and business case for IMS in the context of NGNs
- Is IMS irrelevant until the networks transition to all-IP is accomplished or should operators act now to future proof their networks?
- Comparing the growth prospects of alternative business models
- Pawel Paplinski, Department Director Fixed Telephony Department, Telekomunikacja Polska, Poland
Applying a ‘Holistic’ and Best Practices’ Approach to IMS Rollout
- Why IMS introduction will cause service providers to re-consider their competitive position, services portfolio, partnering model, processes and IT systems organizational structures, etc.
- IMS rollout: a component of a ‘holistic business’ VS an isolated network upgrade project transformation - Why it is necessary to touch all domains of technology, services, operations and organization
- Applying a ‘best practices’ approach and learning from the experiences of early adopters
- How operators can reduce IMS rollout costs and risks, and achieve a faster time to market
- Marc Jadoul, Marketing Director, IP Transformation Center, Alcatel-Lucent, France
Analysing Operator Strategies for IMS Deployment so Far: Is There a Common Path and a Common Thread?
- IMS is not the whole story about enabling convergence, triple play and quadruple play: How much effort should be put into IMS and how much in developing complimentary technologies?
- Moving from the transition from the pre-IMS /hybrid IMS phase to full IMS deployment: what is the killer cockatil for a successfull commercial launch and deployment?
- Do operators have a strategy in place to migrate their customer base towards IMS technology?
- Patrick George, Vice President Marketing and Product Management, Belgacom International Carrier Services, Belgium
Panel Discussion: Services Overview from Theory to Practice -What Services do We Want and How IMS Can Help?
- Discussing IMS as a bridge between Internet-based services and traditional telco services
- Discussing the service blending opportunity as the key asset of IMS
- Will the winning applications have to be FMC oriented?
- Charles Cuvelliez, IP Advanced Solutions BU Mobility & Nomadism, Orange Business Services, Belgium
- Rasa Siegberg, Worldwide Sales Engineer, Mobile & Networking Security Solutions, Safenet, Finland
- Rebecca Copeland, Senior IMS Consultant, Huawei, Europe
- Marc Jadoul, Marketing Director, IP Transformation Center, Alcatel-Lucent, France
- Sagi Subocki, Products Manager, Technology Business Unit, Radvision, Israel
Close of Day One and Drinks Reception
STREAM C - Applications Developers Focus Day
- Chair: Marc Leclerc, Manager, Mobility World Global IMS Expert Centre, Ericsson Developer Program, Sweden
Building a Dynamic IMS Ecosystem: The Ericsson Developer Program Experience
12.10
- Why and how the future of IMS will depend on a well-functioning and dynamic ecosystem
- Making clear the benefits of IMS to the developers and media companies
- The importance of openness, credibility and cooperation
- Rolf Carlsson, IMS & SDP Application Portfolio Manager, Ericsson Developer Program, Sweden
- Why and how the future of IMS will depend on a well-functioning and dynamic ecosystem
- Making clear the benefits of IMS to the developers and media companies
- The importance of openness, credibility and cooperation
- Rolf Carlsson, IMS & SDP Application Portfolio Manager, Ericsson Developer Program, Sweden
Devices and Applications Discussion
IMS and Web 2.0 Co-Enabled Application Paradigms for Emerging Mobile Internet Devices
12.30
- How can mobile service providers and device manufacturers make available innovative IMS and Web 2.0 based services?
- Delivering standards-compliant, interoperable solutions
- Dr. Vikram Karmarkar, VP, Technology Strategy & Alliances, Ecrio, USA
- How can mobile service providers and device manufacturers make available innovative IMS and Web 2.0 based services?
- Delivering standards-compliant, interoperable solutions
- Dr. Vikram Karmarkar, VP, Technology Strategy & Alliances, Ecrio, USA
Providing IMS Enabled Handsets - Challenges and Solution Paths
- The importance of true IMS device frameworks on mobile terminals
- The 3 major interoperability challenges for IMS clients: networks, client platforms and the user interface
- IMS application showcases
- Hartmut Schittko, Mobile Software Marketing, Comneon, Germany
Networking Lunch
Live Application Showcase: Live Informal Demonstrations and Presentations
Featuring the Best in IMS Applications
Application: IMS Based Fixed Mobile Convergence Service Targeting the Mobile Operator's SME Customer Base
- Voice Call Continuity between WiFi and GSM
- Messaging continuity between WiFi and GSM
- PC client for receptionist which displaces the need for a landline phone
- Real time presence information
- Finbarr Coghlan , VP Product Development, Accuris Networks, Ireland
Application: Providing Unified Communication and Web 2.0 Services - Movial Communicator
Movial Communicator client software provides a unified communication and Web 2.0 services (presence, IM, SMS, MMS, email, voice and video calls, voice and videomail, Content downloads etc) for PC and mobile devices with the best operator branded user experience. With better proven overall usability and VoIP quality, Movial Communicator has been implemented with 15 operators worldwide.
- Victor Donselaar, President, Movial Applications, Finland
Software Community Discussion: Attracting New Applications to IMS
- Reviewing the available toolkits by various terminal and network vendors
- Bridging existing Internet type applications and content to IMS
- Integrating the application server to the IMS core: charging, service provisioning and connectivity
- What are the best ways to link up operators and application developers?
- Miha Lesjak, CEO, Inova, Slovenia
- Diederik Husslage, Sales Director Carrier Sales EMEA, Dialogic, Netherlands
- Finbarr Coghlan, VP Product Development,Accuris Networks, Ireland
- Walter Rott, CTO and Co-Founder, European Computer Telecoms, Germany
- Hartmut Schittko, Mobile Software Marketing, Comneon, Germany
Networking Break and Exhibition Visit
Examples of Value-Added Services via IMS
- How does IMS enrich value-added services?
- Fixed / Mobile Convergence
- Leg Management
- Multimedia
- Multimedia Ringback
- Multimedia Advertising
- Converged Interactive Multimedia Response
- Dr. Marshall E. Kavesh, CEO and Co-Founder, European Computer Telecoms, Germany
Live Application Showcase: Live Informal Demonstrations and Presentations
Featuring the Best in IMS Applications
Application: Gintel IMS-based Solution for the Enterprise
Gintel offers a range of feature rich applications, including the Easy Virtual PaBX solution, a complete virtual PaBX for the SME subscriber segment , Gintel is uniquely equipped to leverage both its rich heritage of legacy telco experience and cutting-edge IT technologies. All of Gintel’s solutions are available as net-centric software applications and can be deployed on standard open platforms and networks, promoting a layered system architecture and vendor independence.
- Diederik Husslage, Sales Director Carrier Sales EMEA, Dialogic, Netherlands
- Guy Redmill, Marketing Director, Gintel, Norway
Software Community Discussion: Broadening the IMS Ecosystem and Driving Innovation
- How attractive is IMS to application developers?
- What is the level of support to IMS from the software community?
- Is IMS a technology looking for an application?
- How can the software community drive innovation and expand the IMS ecosystem?
- Martjin Brouns, Product Marketing Manager, Acision, Netherlands
- Victor Donselaar, President, Movial Applications, Finland
- Marc Leclerc, Manager, Mobility World Global IMS Expert Centre, Ericsson Developer Program, Sweden
- Dr. Vikram Karmarkar, VP, Technology Strategy & Alliances, Ecrio, USA
Open Question and Answers: What are the Successful Models for the Cooperation between Telco Operators and the Developers’ Communities?
- How do we start developing IMS applications? Where do we start from?
- Addressing the application developer community: How can operator and vendors offer an attractive proposition to the application developers community?
- How much does the success of IMS rely on the involvement and consolidation of a 3rd party universe of application developers?
- What are our ideas and possible approaches for partnerhisps, applications and building blocks?
Close of Day One and Drinks Reception
Live Applications Showcase Empowered by TNO
TNO has gained extensive experience with IMS. TNO has been actively involved with IMS technology from the first standardisation efforts up to hands-on experience implementing IMS technology in an operator's network. TNO also has its own IMS implementation that can be used to prototype and test IMS services and applications. Find out more at www.tno.nl/telecommunications
Application Developer Focus Day supported by Ericsson Mobility World Developer Program
Participating in the Ericsson Mobility World Developer Program will add telecom knowledge to your existing skills. We offer the technical, business and marketing support you need to transform ideas into reality. Through Ericsson's local presence in 140 countries, we act as your key business contact with multimedia providers, IT companies, and operators. Joining forces with us gives you the opportunity to network with these players. We help our partners in getting their services to market, in close contact with our customers.As there is an increasing demand for new services, Ericsson's global sales force is continuously looking for services. The focus is on real-world services that telecom operators can offer to consumers and enterprises. Find out more at http://www.ericsson.com/mobilityworld
Day Two- Wednesday 23rd April 2008
Plenary Keynote Session: IMS in the Ecosystem
Registration & Coffee
Chairman’s Address
- Stephane Teral, Principal Analyst, Service Provider VoIP, IMS and FMC, Infonetics, USA
Understanding Skype’s Mobile Offerings and Architecture and Comparing it with IMS
- A vision for mobile communication from an Internet world player
- An overview on Skype’s architecture: what makes it unique?
- Comparing on Skype's vision and the IMS vision for next generation communication and services
- How can the telco world work successfully with the innovative Internet players?
- Can IMS become instrumental in developing cooperation and building partnerships with the Internet players?
- Jonathan Christensen, Senior Director, IP Communications, Skype, USA
IP Communications: Putting Telcos into the World of Internet Communications
- What are the market challenges for IP communication?
- Services propositions and use cases to take to market
- The role of IMS in the new communications ecosystem
- David Withington, Director Business Development & Partnerships, IMS Business Division, Alcatel Lucent, France
Panel Discussion: Is There A Business Model for IMS in the Web 2.0 World?
- What can the operator offer to Web 2.0 in terms of exposing network resources? And what can the operator take from Web 2.0 and from the Internet World?
- What are the non IMS services that can take the IMS shares?
- What makes the IMS proposition unique? What are the key IMS differentiators?
- What are the limitations in the integration between IMS and Web 2.0?
- Luis Angel Galindo, Senior Manager, Telefonica, Spain
- Jonathan Christensen, Senior Director, IP Communications, Skype, USA
- Sean O’Sullivan, CTO, Dial2Do, Ireland
- Philippe Mouthon, Carrier Solutions Director, Nortel, EMEA
- Victor Donselaar, Managing Director, Movial, Finland
- Toon Norp, Business Consultant, TNO, Netherlands
Networking Break & Exhibition Visit
A Case Study for an IMS Based Innovation Centre
- What we mean by ‘Innovation’ and ‘Open’ Architecture
- Understanding the need for novel packaging, improved usability and presentation
- How does the Innovation Centre encourage innovation, in-house and externally?
- The role of the IMS enablers (Location, ID /Group management, VCC) in the Innovation Centre
- Innovative service wrap for rapid deployment
- Plugging in 3rd parties products, existing parties and specially new terminals
- Leanings from the Innovation Centre: 6 months
- Rebecca Copeland, Senior IMS Consultant, Huawei, Europe
TELUS 2.0: An Operator Journey into IMS
- The original Dual Mode (CDMA/WiFi) service experiment with a single IMS Vendor
- Multiple IMS vendor testing to assess platform maturity and readiness
- Recent activities to integrate existing and planned SDF, BSS & OSS systems into the IMS core to develop a comprehensive next generation telco environment
- Said Mokbel, Director Technology Planning - Wireless & IMS, TELUS, Canada
Industry Debate on Standardization Activities to Support Interoperability and Integration
- IMS interoperability trials and objectives: Interface, hardware, service layer
- To what extent are operators progressing towards actual deployments?
- How will this impact interworking between different architecture elements and devices?
- GSMA observations to challenges in IMS roaming
- Back-office integration and operational support requirements
- Dr. Li Mo, Chief Architecture Officer, ZTE, USA
- Scott Poretsky, Vice Chair Technical Working Group, IMS Forum, USA
- Philippe Lucas, VP International Standards & Industry Relationships, Orange FT Group, France
Networking Lunch
STREAM A - The Integration of SDP/SOA, IMS and Web 2.0
- Chair: Karim Taga, Managing Director & Global TIME (Telecoms, IT, Media & Electronics) Practice, Athur D Little, Austria
Mixing IMS and Web 2.0 and Getting the Best of Two Different Worlds: A Telefonica Perspective
- Reviewing the converging landscape of telco and IT
- Converging IMS and Web 2.0 at the service level
- Looking at alternatives to IMS: How can we mix IMS elements with non IMS elements at the service level?
- Luis Angel Galindo, Senior Manager, Strategy & Innovation, Mobile Services, Telefonica, Spain
IMS and the Service Layer: Adopting SDP and IMS for the Operators’ Roadmap to Service Convergence and Exploiting the Opportunity of the SDP Enabling IMS
- Addressing the requirements to integrate network and IT technologies
- The role of the SDP in driving service creation and delivery
- Analysis of TMF, OMG, Parlay, OASIS, and other SOA standards in IMS service definition and launch
- Partnerships between the telco and software communities: what are the implications at the service layer level?
- Stephane Maes , CTO and Chief Architect SDP, Oracle Corporation , USA
IMS and the Converging Media: Mashing Up SOA, Web2.0 and IMS Technologies
- New media & new behaviours: Are they disruptive?
- Exposing telco web services: underlining benefits and risks
- Adopting Web 2.0 technologies for a telecom-Internet mash-up environment
- The role of IMS in service convergence embedding Web 2.0: Managing devices & presence to enhance usability
- Understanding the challenges and roadblocks ahead
- Nuno Silva, Engineer, PT Inovação Portugal
Networking Break & Exhibition Visit
During the networking break the Rich Communication Suite (RCS) Initiative will hold, in the Exhibition Room, live interoperability demonstrations of the following features: enriched call, enhanced phonebook and enhanced messaging use cases.
The IMS Transformer in the SDP Legoland
- SDP satisfies today’s fast service deployment needs by utilizing disparate array of existing enablers
- SDP is able to integrate both legacy enablers and IMS-based enablers.
- By enabling a standardized, network-independent control layer, IMS transforms the legacy application development paradigm into a new write-once-run-on-every-network model.
- Dr.Li Mo, Chief Archiecture Officer, ZTE Corporation, USA
A SOA approach to IMS: The Telecom Italia Experience
- The importance of a service oriented approach to IMS: Web services, SOA and the functionalities of IMS
- Coupling SOA and IMS functionalities for a successful service delivery strategy
- Managing and interacting with mash up applications based on web services: What happens with an IMS based network?
- Mario Bonnet, Project Manager, Telecom Italia Italy
Panel Discussion: How is the SDP Bridging Today’s Platforms with IMS Applications?
- Is the Integration with the SDP the way to prevent IMS from becoming another technology silo?
- How can we extend the service platform for the development of cutting edge services?
- Can we achieve cost reduction through improved performance in IMS and service delivery infrastructure?
- Can operators fully leverage the value of the IMS architecture without using the SDP?
- Karim Taga, Managing Director & Global TIME (Telecoms, IT, Media & Electronics) Practice, Athur D Little, Austria
- Guy Redmill, Managing Director, Redmill Communications, UK
- Charlie Crighton, Principal Consultant, EMEA, OpenCloud, UK
- Jacob Philipson, Senior Director - Global SDP, Oracle Corporation, Sweden
Close of Day Two
STREAM B – Standardization and Interoperability
- Chair: Stephane Teral, Principal Analyst, Service Provider VoIP, IMS and FMC, Infonetics, USA
IMS Services Continuity in a Heterogeneous World
- How to leverage already existing services in IMS
- What the service rational behind IMS, how to deal with presence information?
- What’s the impact on the user experience?
- Christian Mari, Product Management Director, eServGlobal, France
ETSI Tispan Update on IMS Standardization
- IMS and the road to network convergence and NGN
- Avoiding IMS fragmentation
- Building an IMS that meets the needs of all user communities
- David Boswartick, Support Officer, ETSI, France
Making Interoperable Rich Communication Services a Reality - Presenting the Rich Communication Suite (RCS) Initiative
- Speeding up and facilitating IMS based service take up
- Driving interoperability and interconnectivity
- The core feature set of RCS: Enriched call, enhanced phonebook and enhanced messaging
- Philippe Lucas, VP International Standards & Industry Relationships, Orange FT Group, France
- Luis Angel Galindo, Senior Manager, Strategy & Innovation, Mobile Services, Telefonica, Spain
Networking Break & Exhibition Visit
During the networking break the Rich Communication Suite (RCS) Initiative will hold, in the Exhibition Room, live interoperability demonstrations of the following features: enriched call, enhanced phonebook and enhanced messaging use cases.
IPX-IMS Interworking - Enabling a Sustainable Inter-Operator Service Model
- When will lMS networks require service peering?
- IMS Roaming - Maintaining service continuity
- Mobile, wireline and next generation service providers - Can they all play together?
- Utilizing VoIP peering model for IMS - Where does the model breakdown?
- IMS interworking requirements - How to enable a sustainable business model
- IPX as a next generation IMS service peering model
- Can traditional VoIP networks and IMS networks interwork?
- Gary Miller, Director Product Innovation and Strategy, Syniverse Technologies, USA
Panel Discussion: Is there Enough Coordination between the Various Standardization Bodies? How Can Cooperation Improve?
- Understanding specific responsibilities and objectives by various working groups
- Addressing areas in architecture and device standardization
- How are vendors adopting these standards for their IMS solutions?
- How can operators and vendors cooperate?
- How can we move towards an IMS behavior?
- Is it possible to open to the 3rd party until the standards are not consolidated?
- Plans for future developments by respective working groups
- David Boswartick, Support Officer, ETSI, France
- Scott Poretsky, Vice Chair Technical Working Group, IMS Forum, USA
- Nick Allott, CTO, OMTP Open Mobile Terminal Platform, UK
Close of Day Two
Day Three - Thursday 24th April 2008
Plenary Keynote Session: IMS Evolution
Registration & Coffee
Chairman’s Address
- Dean Bubley, Founder, Disruptive Analysis, UK
Mobile Operator: The Business Case for IMS in the Mobile World
- What is the potential to generate ROI from IMS for pure play mobile operators?
- Discussing IMS as the key ingredient in adding stickiness to mobile operator services
- One number, one phone: How can IMS enable the mobile operator to become a total solution provider?
- The role of IMS in the context of broadband wireless access
- Chris Joul, Principal Engineer, T-Mobile, USA
Building an NGN: Why Wait and Why IMS?
- How is IMS pivotal to the take off of NGN?
- Adopting IMS strategies today in preparation for the future
- How important is to embrace the NGN opportunity now?
- Salmiah Abd Majid, Assistant General Manager, Technical Strategy, Telekom Malaysia, Malaysia
Exploring the Imperative to Invest in NGNs and Challenging Perceptions About the Extent to Which IMS is Central to a NGN Architecture Strategies
- Solutions for resource control in the next generation networks
- Is IMS irrelevant until network transition to all IP becomes a reality or should operators act now to future-proof their networks?
- Defining a coherent commercial vision for NGNs
- Micheal Khalilian, Chairman & President, IMS Forum, USA
Networking Break & Exhibition Visit
Connecting Customer Requirements into the Multiplay Business Model
- Finding the potential multiplay value from segments
- Configuring the right combination of integrated service offerings to different segments
- Transforming the combination into resource and capability requirements
- Managerial implications of the business development case
- Karri Mikkonen, Director, Corporate Strategy, TeliaSonera, Sweden
IMS Powered FMC Services: A Hybrid Operator Case Study
- CYTA’s strategy and vision
- Roll-out of a phased IMS-based FMC architecture
- Discussing the technical and organizational challenges and experiences
- Innovative and worldwide pioneering convergent service portfolio
- Nikos Angelopoulos, Partner, Accenture UK
- Dr Loizos Christofi, Core Networks Planning & Development, CYTA, Cyprus
Integrating IMS and Web2.0 for New Revenue Streams - Enhancing Facebook by IMS Features
- The notion of IMS enablers and their role for future combinational services
- SOA in telecoms: IMS relation to SDPs and enabler exposure
- SOA in Internet: Web 2.0 and Mash Up APIs
- Case study: Facebook extension with IMS enbalers
- The FOKUS IMS-based Facebook prototype: screenshots and demo
- Thomas Magedanz, Director NGNI, Fraunhofer FOKUS, Germany
- Niklas Blum, Deputy Director NGNI, Fraunhofer FOKUS, Germany
Networking Lunch
STREAM A - Handset Evolution - Billing and OSS/BSS
- Chair: Peter Mottishow, Senior Analyst, OSS Observer, UK
Making IMS Devices Work in the Real World of the User and Operator
- How should IMS services blend with non-IMS applications on handsets? What are the users’ likely expectations?
- Laptops are becoming as important as phones in driving 3G data revenues - how can IMS capabilities be extended to them?
- What happens with voice? 4G networks will be all-IP and will require VoIP, but is IMS Multimedia Telephony up to the job? or should phones also support alternatives using "naked SIP" or proprietary protocols like Skype?
- Would life be simpler if femtocells or other devices acted as "IMS proxies", removing the need for full IMS support on the handsets themselves?
- The software developer community needs to develop more innovative applications for handsets - Is it possible to turn IMS into a successful software platform, or will it play a supporting role to the Web?
- Dean Bubley, Managing Director, Disruptive Analysis, UK
Panel Discussion: Resolving the 'Catch 22 Situation' of IMS Network Rollout and Device Availability: Which Needs to Come First to Enable IMS to Prosper? How Can We Address the Handset Bottleneck?
- What are the operators requirements of an IMS enabled handset? Must have features and technical imperatives
- How can we integrate the IMS features into the handset?
- Why the delay? What needs to happen to expedite handset development and client availability?
- Addressing the need to have a critical mass of devices enabling choice for the consumer
- Dean Bubley, Managing Director, Disruptive Analysis, UK
- Matt Stratfold, Product Manager, Motorola, UK
- Nick Allot, CTO, OMTP Open Mobile Terminal Platform, UK
Charging and Billing Fundamentals in the IMS Environment
- Evolving existing billing architectures for the IMS environment: what migration strategies should be in place?
- Elaborating on real time billing models: what are the possibilities?
- Managing user IDs with the IMS billing system
- Discussing authorization and authentication mechanisms to transfer charging information from the IMS nodes to the billing system
- Critical factors in network inventory data management
- Upgrade VS installing new IMS billing elements
- The unified bill: what are the benefits for both operators and customer?
- Joe Hogan, CTO and Founder, Openet, Ireland
Networking Break & Exhibition Visit
Strategies to Integrate Billing Systems with the IMS Core Network
- Integrating the real time IMS charging protocol with legacy billing systems: experiences and learnings
- How does the billing system correlate and aggregate IMS sessions/events?
- What are the possible options for IMS charging and is it possible to relate different charging approaches to different QoS offerings?
- How to ensure real time communication between network elements to combine billing information at point of delivery
- How to optimise interworking and interconnection between elements
- Tomislav Lovric, Senior Billing Architect, Mobilkom Austria
Panel Discussion: From the Old Ways to the New Ways: The Challenge of Keeping Billing as Simple as Possible
- How much are the operators dependent on the legacy OSS/BSS investment and how much of a limitation is this dependency in investing in IMS compliant OSS/BSS?
- Identifying the OSS/BSS challenges that operators face in moving towards 3GPP IMS architecture
- Defining possible approaches to overcome these challenges
- Highlighting OSS requirements to support emerging business models that fully exploit the potential of IMS
- Guaranteeing ubiquitous telecom interworking for IMS-based services: the challenge of offering broader IP services including system provisioning, protocol interworking, security, identity-based policy management, accounting/settlement information exchange
- Transferring charging information from the IMS nodes to the billing system
- Peter Mottishow, Senior Analyst, OSS Observer, UK
- Joe Hogan, CTO and Founder, Openet, Ireland
- Tomislav Lovric, Senior Billing Architect, Mobilkom, Austria
- David Withington, Director Business Development & Partnerships, IMS Business Division, Alcatel Lucent, France
End of Conference
STREAM B - Ensuring Quality of Service and Security
Presenting the European Research Project VITAL: Securing Service Quality for IMS Applications Irrespective of the Access Technology
- How can operators offer convergent services?
- Overview on the architectures and protocols involved
- Ensuring QoS for IMS applications in reality
- What are the challenges of implementing IMS-compliant QoS mechanisms?
- Customers’ perspective: discussing the level of perceived QoS for different services
- Wolfgang Brandstätter, VITAL Project Manager / Senior Research & Development, Voice Services & Network, Telekom Austria, Austria
Policy Decision and Enforcement to Deliver IMS Services
- An overview of IMS services and service blending: what are the policies required to enforce delivery of those services?
- Understanding the policy-making and delivery process in IMS: policies for security, QoS, mobility, and charging
- Analysing the IMS core network components involved in the policy enforcement and delivery process
- Application of the IMS policy framework to build Pre-IMS (IMS-Lite) networks
- Making best-of-breed decisions in a fully interoperable network
- Jeff Sanderson, Director of Systems Engineering EMEA, NextPoint Networks, US
Identity Management and the Authorization and Authentication Components within the IMS Framework
- What are the requirements for AAA to exist within the IMS architecture?
- Bridging ID Management and the IMS architecture
- Methodologies for secured and flexible authentication in an IMS environment
- Understanding the role of the HSS and how operators can manage data across domains
- Ingo Friese, Project Manager - Next Generation Network AAA, Deutsche Telekom, Germany
Networking Break & Exhibition Visit
Achieving Optimal Service Quality for IMS Services Interconnection
- Ensuring end-to-end QoS for a broad variety of convergent services in multi-vendor environments
- Determining architectures and protocols involved in controlling QoS
- Case study from VOIP carrier world: Examining the rationale behind the merger of KPN GCS and iBasis, the initial findings and the vision of where wholesale voice and VAS are going
- The customer’s perception: what is the minimum level of QoS required?
- Reinier Huisman, , Product Manager IP services, iBasis / KPN Global Carrier Services, Netherlands
Open Questions and Answers: How Can We Achieve Optimal Service Quality for IMS Services and Applications?
- How can we overcome the challenges in implementing QoS mechanisms within IMS networks?
- Is it possible to make security a premium service prerequisite?
- Overcoming challenges in implementing QoS mechanisms within IMS networks
- Can we Really Enable QoS on packet networks and does QoS justify IMS walled gardens?

















