Your opportunity to get to know your peers before the start of the conference and set a relaxed and informal atmosphere. Bring your business cards!
09:15 Chairman's Opening Remarks
CHAIRMAN: NIALL NORTON, CEO, Openet
DEFINING IMS AND RESOLVING CONFUSION AND AMBIGUITY
MOBILE OPERATOR
09:30 KEYNOTE What Constitutes An IMS? Agreeing a Common Definition and Evolution Path to Aid Strategic Decision-Making
IMS - a technology? A vision? Or an application?
What is the benchmark/litmus test for 'true IMS'?
Shedding light upon the 'grey areas' in the industry's plans for IMS
IMS - High on the corporate agenda?
DR. MASAMI YABUSAKI, Vice President IP Network Development Department, NTT DOCOMO (Japan)
CABLE OPERATOR; MOBILE OPERATOR; FIXED OPERATOR
10:00 PANEL DISCUSSION - Identifying Shared Goals across the Community to Resolve Confusion and Establish the Next Steps for IMS
What are the key areas of contention and compatibility within the IMS ecosystem?
Who are the most influential players in IMS and how do they perceive the IMS opportunity?
Creating a timetable for the future of IMS architecture development
Identifying the best forum to promote greater collaboration within the IMS community
DR. MASAMI YABUSAKI, Vice President IP Network Development Department, NTT DOCOMO (Japan)
LUIS ANGEL GALINDO, Senior Technology Strategy Expert, TELEFONICA (Spain)
FALK VON BORNSTAEDT, VP IP and Solutions, DEUTSCHE TELEKOM (Germany)
NIALL NORTON, CEO, OPENET (UK)
PETER NAS, Director Marketing EAAA, Tekelec
GORDON A. ARTHUR - Vice President of Business Development and Co-Founder, PACTOLUS (USA)
HYBRID OPERATOR
10:45 Expanding the Traditional Business Model from Charging For Access to Charging For Usage – How Can Operators Leverage IMS to Avoid Becoming Just a ‘Dumb Pipe’?
Is there money in ‘dumb pipes’? Understanding the economic consequences of a long-term strategy built upon access revenues
Is IMS the last chance for operators to capture data revenues?
Comparing the growth prospects of alternative business models
Michal Lisiecki
, Service Platforms Leading Architect, Telekomunikacja Polska (Poland)
11:15 Networking & Refreshments Break
MOBILE OPERATOR; FIXED OPERATOR; SOFTWARE DEVELOPER
11:45 PANEL DISCUSSION Why Is IMS Necessary on the Road to Web 2.0? Understanding the Role of IMS in Enabling Operators to Compete in Tomorrow's Telco Environment
Web 2.0 - Threat or opportunity? Who does it empower?
How will Web 2.0 change the dynamics of competition for operators?
How important is IMS as one aspect of an operator's long-term strategy?
Exploiting IMS to monetise the Web 2.0 opportunity - Reasserting control over an open network
FERRUCCIO ANTONELLI, Services Layer Engineering Director, TELECOM ITALIA (Italy)
GUY HOROWITZ, IMS Program Manager, Microsoft (USA)
GEORGES SMINE, Senior Director Product Marketing, NOMINUM (USA)
OUTLINING AND EVOLVING THE BUSINESS CASE FOR IMS DEPLOYMENT
HYBRID OPERATOR
12:30 Can Pure-Play Mobile Operators Remain Competitive Without a Converged Offering? Constructing Tenable Long-Term Strategies for Survival With or Without IMS
Quantifying the potential to generate ROI from IMS for pure-play mobile operators - Can mobile operators afford not to invest in IMS?
To what extent is IMS the key ingredient in adding stickiness to mobile operator services?
Realising the value of having one single environment for application development from a pure-play mobile operator perspective
LUIS ANGEL GALINDO, Senior Technology Strategy Expert, TELEFONICA (Spain)
13:00 Bringing New Value to Broadband Consumers: Sharing Experience of Early Movers in Consumer VoIP in Developed Regions - a Vendor's Perspective
A look at early consumer VoIP moves in a range of developed markets in Europe and beyond
Focusing on clear value propositions
Sharing lessons learnt from these early mover markets
DAVID WITHINGTON, Director Business Development & Partnerships, IMS Business Division, ALCATEL-LUCENT
13:30 Networking & Lunch Break
15:00 Outlining the Key Success Factors in Designing An IMS Core Network
Examining requirements from IMS Services rather than IMS Standards
Key considerations for the design and deployment of a cost-effective IMS Core Network and to ensure ROI
Embedding your IMS Core Network as part of an end-to-end solution
ERAN SHARAR, Director of IMS Product Marketing and Management, COMVERSE
SOFTWARE DEVELOPER
15:30 Building Network-Centric Mashup Technologies – Identifying Effective Strategies for Connecting Operators and Developers to Drive Innovation
Beyond the walled garden – Providing a fertile environment to enable sources of innovation to thrive in the IP ecosystem
How can operators generate profitable new connections from mashup technologies?
MICHEL BURGER, CTO, Communications Sector, MICROSOFT (USA)
16:00 Networking & Refreshments Break
16.30 Extracting Business Value at the Network Edge
Meeting shifting customer demands: How are convergence, new data services and third party content affecting service providers' business models? What are the business challenges?
Evolving business models: How can operators effectively maximize opportunity while minimizing risk in the competitive telecom market?
Shifting to the network edge: How can service providers benefit from this approach?
Adopting Transactional Intelligence: What is it? How can service providers leverage Transactional Intelligence to improve their offerings, capture maximum revenue and remain competitive?
Niall Norton, CEO, Openet (Ireland)
MOBILE OPERATOR
MOBILE OPERATOR
17:30 Expanding the Traditional Business Model from Charging For Access to Charging For Usage - How Can Operators Leverage IMS to Avoid Becoming Just a 'Dumb Pipe'?
Is there money in 'dumb pipes'? Understanding the economic consequences of a long-term strategy built upon access revenues
Is IMS the last chance for operators to capture data revenues?
Comparing the growth prospects of alternative business models
MICHAL LISIECKI, Service Platforms Leading Architect, TELEKOMUNIKACJA POLSKA (Poland)
Your opportunity to get to know your peers before the start of the conference and set a relaxed and informal atmosphere. Bring your business cards!
09:15 Chairman's Opening Remarks
CHAIRMAN: DAVID WITHINGTON, Director Business Development
& Partnerships, IMS Business Division, ALCATEL-LUCENT
RESOLVING INTEROPERABILITY CHALLENGES BETWEEN OPERATORS, NETWORKS AND VENDORS
HYBRID OPERATOR
09:30 Achieving Interoperability between Operators with IP Services – What Are The Implications if Operators Are Selective About Which Elements of IMS They Wish To Deploy?
Towards greater consistency to improve ease of IMS implementation
Exploring the complexity of ensuring interoperability between operators with different types of network architecture
Fulfilling macro-interoperability at the session routing layer
Forecasting the impact of IMS upon interconnect revenues
FERRUCCIO ANTONELLI, Services Layer Engineering Director, TELECOM ITALIA (Italy)
HYBRID OPERATOR
10:00 Overcoming Challenges of Interoperability with Legacy Networks – How Viable Is The ‘Greenfield’ Approach to Network Migration?
What are the costs associated with such a radical strategy?
Cost of migration – how long does the transition phase of running legacy networks in parallel with IMS enabled networks need to last?
For which operators does the Greenfield strategy make most sense?
Outlining criteria for a successful Greenfield IMS network rollout
10:30 Availability and Interoperability of IMS-Enabled Handsets – Avoiding Fragmentation and Determining the Best Strategy to Achieve Economies of Scale
What is an IMS-enabled handset?
How important are handsets in driving IMS take-up?
What hurdles need to be overcome before IMS handsets are widely available and interoperable?
What are the must-have features on an IMS handset?
DR KAMRAN KORDI, Head of Next Generation Terminal Platforms, T-MOBILE (UK)
11:00 Networking & Refreshments Break
11:30 Technology Neutrality in IMS Architecture: How Easy Will It Be to Deliver IMS Replacement Projects
IN replacement project : Deja-vu in legacy
Operator value chains : linear vs. non-linear
Neutrality vs. preference in the IMS networks
Scenarios: media server replacement, protocol replacement, programming model replacement, INAP-SIP brokering
WALTER ZIELINSKI, CTO, ERICPOL TELECOM
12:00 “Tomorrow never comes...it becomes Today”
With today’s legitimate inhibitors to total network transformation, how should we beat up a path to IMS, considering the differences between Pre-IMS and Partial IMS?
Considering Pre-IMS solutions, examine their performance, with prototypes that have outgrown their usefulness, and cannot scale up organically, and with legacy software limitations that deprive the carriers of the IMS benefits.
By contrast, review Partial-IMS solutions that will not compromise standards, deliver full modularity and openness even in small scale, and even offer PSTN migration via IMS-based PES?
14:00 A Review of the Role for IP Interworking to Enable the Successful Delivery of New Mobile Services: Presenting 4 Key Principles for IP Interworking
Exploring the GSMA's IP Interworking initiatives
A technical and commercial framework to enable mobile and fixed industries to build a successful business from the provision of IP services
Critical success factors for Instant Messaging, Video Share and Image Share applications
Managing the value chain between operators and controlling the exchange of IP traffic
MARK HOGAN, IMS/SIP Trial Director, GSMA (UK)
HYBRID OPERATOR
14:30 Open IMS: The Holy Grail – Avoiding Vendor Lock-In and Achieving ‘Plug and Play’ – Addressing the Issue of Interoperability between Vendors
To what degree are vendors really embracing the move away from vertical stacks? Or does fear of commoditisation mean that they
are resisting change?
Does an end-to-end solution across core and service layers of architecture offer any advantages to operators?
How will we know when we have achieved ‘Open IMS’? What is the ‘blueprint’?
KARL HEINZ VAN DER MADE, Director of Service Operations, KPN (Netherlands)
STRATEGIES FOR NEXT GENERATION NETWORKS
15:00 Building an NGN: Why Wait?
IMS – How its evolving and why it is pivotal to the take off of NGN
Adopting IMS strategies today in preparation for the future
Embracing NGN opportunities now
NEIL KINDER, VP Systems Engineering - Europe, Middle-East & Africa, SONUS NETWORKS
15:30 Turkcell IMS Trial Project and Expectations
Key points and business case of IMS for a mobile operator
Turkcell Service Delivery Platform and IMS co-existence
Turkcell approach for Service convergence and IP services time-to-market concepts
MEHMET CENK, IMS Project Manager, TURKCELL (Turkey)
16:00 Networking & Refreshments Break
EXPANDING THE IMS ECOSYSTEM TO ENABLE INNOVATION
SOFTWARE DEVELOPER
16:30 How can Operators Attract the All-Important Software Developer Community to IMS? Resolving the ‘Catch 22’ Situation of Application Development and IMS Proliferation
How excited are the software developers about the IMS opportunity in the short/long term?
What level of critical mass is necessary for IMS to encourage developers to actively support the platform?
Who are the third parties that can drive IMS applications development and how big is the software community at large?
EYAL NIR, Director of Product Management, Mobility and Service Provider Business Unit, RADVISION (USA)
MOBILE OPERATOR; HYBIRD OPERATOR; SOFTWARE DEVELOPER
10:30 PANEL DISCUSSION What Will Be The First Applications To Add Value On An IMS Platform? From Strategies Inspired By a Killer Application towards the Concept of a Killer Environment
Should operators focus on voice or value added services to drive migration to IMS?
Leveraging increased billing and traffic management capabilities in an IMS environment
What role do the operators have in innovating new applications?
ALEKSANDR BALUK, Head of Fixed line & Transmission Network Analysis, VIMPELCOM (Russia)
MUHAMMED ALI KHAN, Manager Strategy and Business Development, MOBILINK (Pakistan)
ELI DORON, President and Chief Strategy Officer, RADVISION (USA)
CLAUDE FLORIN, Multimedia Marketing Manager, HP OPENCALL (Italy)
MILA MILENKOVIC, Strategy Project Manager, TELEKOM SRBIJA (Serbia)
MIKE WILKINSON, BROADSOFT
11:00 Networking & Refreshments Break
HYBRID OPERATOR
11:30 To ‘Ape’ Existing Applications On An IMS Platform Or Develop New Innovative Services? Exploring the Best Strategy for Service Development
Creating value in blended applications – FMC/Triple/Quad Play
Understanding the merit of integrating voice into multimedia applications
Unified communication strategies to deliver a consistent message
Countering the risk of cannibalisation of existing services
BERND HOOGKAMP, Head of Global Mobile Community, TELIASONERA INTERNATIONAL CARRIER (Sweden)
HYBRID OPERATOR
12:00 IPTV – What Is The Value Of IMS Session Control In Promoting A Richer TV Experience? Successful Strategies for IMS-enabled IPTV
Capitalising upon the CSC element in the IMS core network to deliver unified session control function
Creating value beyond the single bill – Enriching the user experience for IPTV with IMS
Using IMS session control to differentiate a converged service offering and integrate multimedia interaction across devices
OLIVIER MARTEL, Head of Standards and Technology, FRANCE TELECOM (France)
12:30 Exploiting Presence On An IMS Platform – Using Presence to Offer an Intuitive Communications Experience
Manipulating and generating revenue from unified presence information to provide an enhanced user experience on an IMS platform
Understanding the capability of a presence engine in IMS applications
Optimising network efficiency and completed calls with presence
ANTONIO BRIGNOLI, HP Opencall Marketing Manager, HP SOFTWARE EMEA (Italy)
13:00Networking & Lunch Break
EXPANSION OF IMS INTO THE ENTERPRISE SECTOR
ENTERPRISE
14:00 Forecasting Adoption Rates of IMS in the Enterprise Environment – How Easy Will It Be For Operators to Capitalise Upon the IMS Opportunity in This Valuable Sector?
How can IMS be incorporated into an enterprise network and for what purpose?
Raising awareness and realising the benefits of IMS in the enterprise
Managing service-centric seamless mobility in an enterprise environment
HAROLD HEARD C. JUNIOR, Senior Vice President, Enterprise Technology Architect, CITI ARCHITECT TECHNOLOGY & ENGINEERING GROUP (USA)
CABLE OPERATOR
14:30 Do Enterprises Need A High Degree Of Operator nvolvement In Order To Fulfil Their Need For Converged Systems? Are Enterprises Becoming Service Providers?
Do enterprises have sufficient resources to achieve parity with operators?
Coordinating efforts to ensure interoperability
What is enterprise seeking to find moving forward?
Is there a new breed of provider on the horizon?
PAUL SINCLAIR, Head of Next Generation Network Product Transformation, CABLE & WIRELESS (UK)
ENTERPRISE
15:00 KEYNOTE: PROCTOR & GAMBLE - The Mobile Value Equation – How do we get it right?
Changing needs and demands of the consumer
The need for triple play convergence and IMS
The Mobile Advertising and Services Model
P&G - Where we Play and How we want to win in Mobile
KHURRAM HAMID, Interactive and Mobile Marketing Leader, PROCTER & GAMBLE
15:30 Networking & Refreshments Break
ENTERPRISE
16:00 What Will Be The First Applications To Get the Buy-In For IMS From Enterprise Users? Communicating the Capabilities of IMS to Drive Take-Up
Customer-facing applications or internal communication solutions enabled by IMS?
Overcoming challenges of interfacing with existing systems
Presenting potential use cases for IMS in the enterprise
THOMAS AVERESCH, Product Manager, Mobile Solutions, LUFTHANSA SYSTEMS (Germany)
MOBILE OPERATOR
16:30 Understanding the Legitimacy of IMS Security Concerns in an Enterprise Environment: Protecting Assets and Securing Revenues
Mitigating security authentication issues in an open network – exposure to threats and opportunities
What are the security concerns for different corporate IMS applications?
ROBERT BIENIAS, Telecommunications Security Specialist, POLKOMTEL (Poland)
