The workshop will examine the status of the relevant IMS and associated standards (i.e., 3GPP SAE, 3GPP2 CAN, etc.) and the likely directions of such standards. IPTV and other video services over an IP infrastructure are of very high interest globally, and thus these services will be examined in more detail. Cisco will share with attendees its experiences, knowledge gained, and how service providers have been able to deploy large scale video services on an IP infrastructure. The workshop will also explore the impact of Web2.0 and new service provider business models.

• Overview of IMS Architecture Principles
• IMS Relevant Standards Status - 3GPP SAE, 3GPP2 CAN, ETSI TISPAN NGN, Packet Cable IMS
• Advances to IMS (A-IMS) Initiative and IMS Challenges
• A Pragmatic Approach and Where’s the Money Made?
• The Role of W3C, Web2.0, User Content and Changing Service Delivery & Revenue Models 11.30 Morning Break 11.45 Part 2: Delivering IP Video Services
• IMS and Related Standards Status for IPTV and Other Video Services
• IPTV and IP Video Deployments Status and Examples
• Are We Solving the Right Problem with Current IPTV Approaches?
• Other Video Applications & Telepresence Requirements and Standards Status to Support
• Time/Place Shifting and The Three Screens Concept

• IPTV Application Architecture
• IPTV Transport and System Architectures –Converged System Architecture
• Broadcast Services Architectures
• IMS/TISPAN Model
• Deployment Examples and Experiences

• On-Demand Video and Content Delivery Systems
• Client Software
• Digital Rights Management
• Ensuring Quality of Experience and Managing Network Bandwidth
• IMS/TISPAN Model
• Deployment Examples and Experiences

Cisco participants will be available immediately after the workshop for other workshop attendees to continue any informal discussions

This workshop will be useful for technical members (CTO Office, Network Design, Operations, Product Management) of Service Providers, Content Aggregators and Content providers who wish to understand the broader picture of pragmatically and profitably delivering new value-added services and applications. Attendees should come prepared for interactive discussions, exercises, and healthy debate in an open environment intended to share experiences, concerns, and examine potential and real solutions. About YourWorkshop Leader Wayne Cullen is responsible for product and solutions marketing of Cisco’s portfolio to Service Providers worldwide. His specific focus is on the Cisco Service Exchange Framework which encompasses IMS and non-IMS based solutions. Mr. Cullen joined Cisco in 1996 via the acquisition of StrataCom, Inc. He has led product management, technical marketing engineering, and product marketing teams during his time at Cisco with emphasis on the worldwide service provider industry encompassing technologies such as IMS, ATM, FR, multiservice switches, routing, MPLS, service control, policy management, network management systems. He has more than 25 years experience in the telecom/datacom industry spanning development engineering, marketing, operations, and business consulting roles. Mr. Cullen was awarded his Bachelor of Engineering with Honours degree from the University of Queensland, St. Lucia, Australia