Conference Agenda

Day One 16th May 2007

Strategic Initiatives to Facilitate Market Growth

08.45 Informa Welcome & Speed Networking Session

09:00 Opening Remarks from the Chair

1. James Baker, Managing Editor, 'Middle East & Africa Wireless', Informa Telecoms & Media

09:05 Official Government Welcome Address

• Highlighting the region's economic advantages in developing a dynamic communications market
• Kenya's contribution to the ECA telecom market
• Working together to provide even better services in the future

1. The Hon. Mutahi Kagwe, Minister of Information & Communication, Kenya

GSM Africa Welcome Address

09:15 Encouraging and Sustaining Further Regional Development

• The GSM Association's role in helping nations to develop
• Where is the room for further growth and what can be done?
• How can governments be proactive in enabling operators to achieve better penetration?

1. Vitalis Olunga, Head of Regulatory & Public Policy, Safaricom, Kenya & Chair, GSM Africa

09:35 Market Analysis and Future Projections

• Regional subscriptions and analysis of new additions
• Trends in ARPU and data percentage of revenue
• Expectations regarding the pattern of regional growth and development in the next five years

1. Thecla Mbongue, Research Analyst, Africa, Informa Telecoms & Media

Special focus: International Investment

10:00 International Investment Bringing New Energy to the Region's Communications Market

• What initiatives are international companies introducing to enhance the productivity of local operations?
• How do investors anticipate that the mobile market will expand? What will be the main drivers for success?
• Assessing investors' strategy and vision for the future of communications in the region

1. Marc Rennard, Executive Vice President & Head of International Operations for Africa, Middle East and Asia, Orange Group
2. Mahmoud Hashish, Vice President for Celtel International in charge of Kenya, Uganda, Tanzania and Madagascar

10:50 Networking Break & Exhibition Visit

Assessing Regulatory Developments in the Region

11:40 Advocating Independent Access to International Gateways

• Why operators need to connect to the wider world independently of governments
• Examining the current challenges of interconnection in the region
• Interconnection and roaming made easier and more affordable
• Passing on the lower costs to subscribers

1. Joseph Njagi Kagau, Chairman, Communications Commission of Kenya

12:05 Challenges in Providing a LowCost Service and the Need for Effective Governmental Support

• Combating the challenges of connecting the rural masses
• Minimising infrastructure costs to enable lower tariffs
• What guidance do operators need from regulators in order to operate efficiently?
• Meeting ambitious government targets for future penetration

1. Noel Herrity, Director General, Zantel, Tanzania

Panel Discussion

12:30 Regulation Strategies for Further Growth

• Analysing the current regulatory variation across the region
• How a common regulatory framework across ECA could aid regional development
• Striking the right balance between taxation and liberalisation to encourage higher penetration

1. Eng. John N. Waweru, Director General, CCK, Kenya
2. Patrick F. Masambu, Executive Director, UCC, Uganda
3. JeanLouis Beh Mengue, Director General, ART, Cameroon
4. Delphin Muteba Lutanda, Spectrum & Numbering Director, ARPTC, Democratic Republic of the Congo
5. Mwaghazi Mwachofi, Vice President for Regulatory Affairs, CelTel International

13:00 Lunch & Exhibition Visit

Harnessing new approaches for increasing rural connectivity

14:15 CDMA Mobile as a Viable Alternative to GSM

• How does CDMA compare with GSM, and what is its appeal to operators?
• Case study: Our decision to adopt CDMA as a beneficial technology
• How is the evolving need for internet access via mobile affecting the way CDMA is used?
• Meeting GSM headon in the battle for customers

1. Chris Lundh, CEO, Rwanda Terracom

14:40 Connecting the Next Billion – Broadband in Africa

• HSPA, WiMAX, WCDMA – Challenges and Benefits
• Cost effective site solutions and network rollout
• How to fight decreasing ARPUs

1. Senior Representative, Nokia Siemens Networks

Panel Discussion

15:05 Addressing the Threats and Opportunities Posed by Competitive Technologies (WiMAX, CDMA, VoIP)

• What strategies should GSM operators adopt to defend their place in the market?
• What are the most costeffective solutions for further deployment?
• Is WiMAX a more feasible alternative to satellite in extending coverage?
• How will VoIP affect the telecoms market as internet connectivity increases?

1. Chris Lundh, CEO, Rwanda Terracom
2. Lasse Johnsen, CEO, VoIPX Communications
3. Bill Hearmon, Chairman, African CDMA Forum

15:40 Networking Break and Exhibition Visit

Initiatives to bring telecoms to the wider commuity

16:15 GSM/EDGE Technology Providing Connectivity for Schools

• Using the data network to empower the community and provide better public resources
• Expanding a future customer base by building relationships with the young
• Establishing a profitable charging system

1. Joseph Ogutu, Chief Corporate Affairs Officer, Safaricom, Kenya

16:40 Using Mobile Phones as a Distributed Surveillance System for Hospitals

• Raising your company's reputation through supporting the health service
• Using EDGE and GPRS to benefit doctors by giving them full and immediate access to records
• Case study: MTN's partnership with the World Health Organisation
• Evaluating the project's global implications

1. Andrew Rugege, COO, MTN Rwanda

17:05 Chair's Closing Remarks

17:10 End of Day One and the Networking Drinks

Day Two - Stream A 17th May 2007

Optimum business models and services

08:50 Informa Welcome & Speed Networking Session

09:00 Opening Remarks from the Chair

1. JeanPierre Bienaimé, Chairman, UMTS Forum

Thriving in a competitive environment

Special focus: Mobile Market Leaders

09:05 Obtaining and Maintaining the Leading Market Share

• What are the strategic factors necessary for gaining the leading market share?
• What innovations and tactics must operators adopt to boost customer loyalty and inspire further growth?
• Anticipating how the competitive landscape in ECA countries will evolve from here

1. Michael Joseph, CEO, Safaricom, Kenya
2. Noel Meier, CEO, MTN Uganda

09:50 Strategies for Differentiating Your Company from Competitors

• Growing a successful and recognisable identity in a difficult market
• Distinguishing your services from those of competitors
• Keeping up with competitors and utilising others' churn

1. Mustafa Sheikh, COO, Telsom, Somalia

Panel Discussion

10:20 Optimising the Network to Serve Customers More Effectively

• Assessing the need for better QoS and interconnectivity across the region
• Highlighting the need to overcome deployment difficulties on the ground whilst meeting customer expectations
• What role can convergence play in allowing the mobile industry to provide customers with all the services they need from a single device?

1. Mohamed Sheikh, Chairman, Telsom, Somalia
2. Yesse Oenga, Managing Director, CelTel, Uganda
3. Antoine Pamboro, Managing Director, Celtel Congo, Brazzaville

11:00 Networking Break & Exhibition Visit

Utilising nonvoice services to capture new audiences

11:40 Innovations in SMS Recharge to Further Increase ARPU

• Key reasons why this familiar service is continuing to go from strength to strength
• How operators can capitalise on this success and develop the service further
• Why mobile providers may have the potential to become the next banks

1. Eltayeb Mukhtar, formerly CSO, Mobitel Sudan

12:15 Maximising Revenues from VAS through Portal Services

• The Orange World case in Cameroon
• Successful pricing strategies to encourage takeup on a massive scale
• How VAS might influence operator revenue in the years ahead

1. Eric DiwoutaLoth, Chief Information Officer, Orange Cameroon

12:50 Lunch & Exhibition Visit

14:10 Utilising the Mobile Web to Bridge the Digital Divide

• Accessing the Web from mobile phones to help sustain development (education, health, etc.) in developing countries,
• Mobile Web to open new business opportunities for the mobile industry as a whole
• Improving the lives of under privileged populations by providing easy to use eservices.

1. Stéphane Boyera, Device Independence Activity Lead, World Wide Web Consortium

Panel Discussion

14:35 Assessing the Potential for VAS in ECA

• Tapping into the market beyond SMS to bring new opportunities in the postpaid sector
• What are the most successful applications likely to be for the ECA market?
• Despite affordability issues, can VAS services open the gateway to the youth?

1. Eric DiwoutaLoth, Chief Information Officer, Orange Cameroon
2. Stéphane Boyera, Device Independence Activity Lead, World Wide Web Consortium

15:10 Networking Break and Exhibition Visit

Raising revenues and increasing productivity

15:45 Optimum Strategies to Encourage Usage and Maximise Revenues

• The Role of Usability Labs for capturing the next 100 Million rural subscribers
• The Role of Context and Relevancy checks for Mobile VAS to increase ARPU from the existing customer base
• Mobile Usability Labs as customer information centres and regulatory support for improved mobile service utilization in ECA

1. Dr. Fisseha Mekuria, Prof. & Head of Telecom Engineering Dept, Graduate School, College of Telecom and IT, GSTIT, ETC, Ethiopia

16:10 Pricing Strategies to Attract More Subscribers and Preserve ARPU

• Pricing models for voice and data services: fighting churn and maximising ARPU
• Attaching value to customer care via postpaid and prepaid contract pricing
• Revenue sharing between content providers and partners to deliver 3G services
• Optimising roaming and interconnection tariffs: Celtel case study

1. Michele Scanlon, Principal Consultant, Green Giraffe, South Africa

16:35 Continuing and Furthering the Affordability and Availability of Handsets: Barriers to Entry for Mobile Users

• How are cheaper handsets and independent social initiatives affecting the success of mobile penetration in the region?
• Highlighting ECA's current reliance on the black market for lowcost supplies
• What new initiatives are necessary, building upon the existing success of the EMH Initiative?
• What are the barriers to entry for mobile users in general? How does availability impact uptake, regardless of affordability?
• Will penetration rates mimic those seen in developed industrial markets, approaching 100%?

1. Andre Wills, Africa Analysis Team CC, (Ovum Strategic Partner: Africa)

17:00 Close of Conference

Day Two – Stream B 17th May 2007

Technology and Network Evolution

09:00 Informa Welcome & Speed Networking Session

09:15 Chair's Introduction

1. Thecla Mbongue, Research Analyst, Africa, Informa Telecoms & Media

Network Optimisation for More Efficient Services

Case Study

09:20 CelTel's 'One Network' Project

• Reasons behind cancelling roaming charges for customers in Kenya, Tanzania and Uganda
• Report back on launch of the first ever borderless mobile network in the world
• Advocating one SIM card for all mobile telephone needs

1. David Murray, CEO, Celtel Kenya

09:50 Network Optimisation Presentation

1. Senior Representative, Alcatel Lucent

10:20 Leading The Way With 3G In Africa: A Case Study

• What is the appeal of 3G and what will drive its success in the region?
• Evaluating the success of 3G trials and rollout to date
• Why operators need to work productively with governments to ensure a regulatory framework conducive to profitability in a future 3G era
• Encouraging high-end users to migrate from 2.5G value-added services

1. Ahmad Farroukh, Managing Director, MTN Nigeria

10:50 Networking Break and Exhibition Visit

High Speed Packet Access (HSPA) Seminar Hosted by the GSM Association

11:40 Opening Comments

1. Vitalis Olunga, Head of Regulatory & Public Policy, Safaricom, Kenya & Chair, GSM Africa

11.45 Keynote Introduction on the Role of HSPA in Africa

• Overview of CCK's vision in ensuring mobile broadband access across Kenya
• The roll of HSPA in ICT development in rural areas
• Efficient spectrum management for 3G deployment in Africa

1. Eng. John N. Waweru, Director General, Communications Commission of Kenya

12:15 Deployment Scenarios for HSPA

• Status of HSPA – network deployments, HSDPA and HSUPA
• Outlining key services for the African market enabling mobile broadband access for all
• Different HSPA network topologies to offer services in a variety of terrains simply and efficiently

1. Pieter Van Der Westhuizen, Vice President, MUSA Networks and Sales Support, Ericsson

12:45 Lunch and Networking Break

14:05 Chair's Summary and Afternoon Introduction

1. Gabriel Solomon, Director, Government & Regulatory Affairs, GSM Association

14:15 Benefits of Using HSPA in Tanzania

• Decision process within Vodacom in determining which technology to deploy for mobile broadband
• Challenges and opportunities in rolling out an HSDPA
• Identifying the target market, what applications would suit the end users and creating compelling content to attract customers

1. Dylan Lennox, Head of Product and Services, Vodacom Tanzania

14:40 Using HSPA

• Overview of usage of broadband in Africa
• Taking broadband mobile – what networks support this, how would people use it?
• Case Study: Preliminary results of HSPA trials with operators

1. Ken Pawlak, Director, Mobile Platform Division, Microsoft

15:05 Deployment Strategies

• Overview of MTN's group strategy for offering mobile broadband services
• Update on MTN's HSPA rollout experience gained from 3G network enhancements
• Value added services provided by MTN to target markets
• Understanding how to target the right customers to create a viable mobile broadband business

1. Nkateko Nyoka, Group Executive Regulatory Affairs, MTN South Africa

15.30 Networking Break and Exhibition Visit

16:00 HSPA: The First Step for UMTS in Africa

• How to lower TCO of 3G network deployment?
• The network evolution from GSM to EDGE, UMTS and HSPA
• Can HSDPA be profitable?

1. Ms. Judith Githui, Marketing Manager Wireless Product-line, Huawei Technologies Co. Ltd

16:30 Panel Q&A

Featuring various speakers from across the day.

17:00 Close of conference