Day 1: Tuesday 20th May 2008
Registration & Refreshments
08:30
Opening Remarks & Speed Networking
08:50
Chair’s Opening Introduction:
09.15
- Harry Strasser, Executive Partner,DIGITAL CONVERGENCE & INNOVATION, Managing Partner & Board Member, Trivid GmbH
EXAMINING CONVERGED SERVICES - DEVISING NEXT GENERATION COMMUNICATION SOLUTIONS
Introducing Convergence 2.0 - Examining the Shift from Pure FMC to a Converged Entertainment and Communication Environment
9.25
- Discussing the market move from a purely voice focused market to an entertainment, mobile and broadband industry
- Gauging the fundamental differences between 1.0 and 2.0
- Examining the market factors driving 2.0
- Are these consumer or industry pushed?
- Investigating how 2.0 will help drive efficiency across networks
- Recognising convergence 2.0 as an underlying value growth drive of future profits
- Andrew Haworth, Managing Director, FMCA
PANEL DISCUSSION: Defining the Term Convergence to Resolve Confusion in the Market and Promote better Relationships Cross Industry
9.55
- Recognising the different aspects of convergence
- Discussing whether convergence is high on the business agenda
- Understanding the modern world of communication and the rise of consumer choice and control
- Examining the separation between infrastructure and services
- Aaron Sipper, Director, Product Marketing for NextPoint Networks, UK
- Didier Verheye, Sr. Manager, Industry Marketing, Motive Inc, Netherlands
- Simon Aspinall, Senior Director, IBSG Mobile, Cisco
- Sirous Kavehercy, Market Development Director, Acision, Netherlands
Networking Break and Exhibition Visit
10.40
DEVELOPING SUCCESSFUL CONVERGENCE STRATEGIES FOR YOUR BUSINESS
Discussing the Future Role of the Mobile Operator in a Converged Environment
11.25
- Examining the challenges being faced by operators
- Understanding whether providers can incorporate an all encompassing role in a converged environment
- Discussing the business strategies available to mobile operators and how can they compete - what do they want to be in the future?
- Gauging strategies for operators to appropriately monetise their converged offerings
- Exploring how carriers can differentiate their converged offerings to those of new entrants in the market
- Kennet Radne, SVP Products and Services, TeliaSonera, Sweden
Creating Competitive Advantage from FMC Strategy in a Traditional Telecoms Environment
11.55
- Understanding the market from a fixed line point of view
- Establishing how can convergence can benefit traditional telcos
- Gauging the advantages held by incumbents in the market as new companies try to enter
- Discussing the convergence/FMC strategies available to traditional operators
- Assessing the converged products at market and evaluating their success
- Case study - TDC Zoo
- Jorma Mellin, Technology Director, TDC, Finland
Re-shaping Mobile Convergence Strategies; Leveraging on Mobile Operator’s Unique Position in the Industry Today
12.25
- A breath of fresh air - Enriching existing service offering with mobile IP applications
- Taking opportunity by the hand - Thinking out of the "Mobile Box", while gaining new off-net customers
- Plug&Play - Deploy converged services today and be IMS ready
- Segmental Mobile Convergence as key - Targeting the Consumer Market Vs. Business Users
- Amit Daniel, Director, Product Management, Starhome, Switzerland
Networking Lunch
12.55
Lunchtime Speed Networking
14.00
Come and networking with your fellow delegates in a fun and informal atmosphere and set up One-2-One business meetings for Day
CASE STUDY: Repositioning the Telco - Moving from a Technological Utility Brand to a Consumer Focused Company while Considering End Purchaser Needs when Providing Services
14:30
- Examining how to move from a technically driven approach to one more focused on customer needs
- Investigating the difference between industry and consumer opinion on what customers need from a service offering
- Utilising customer experience led profitable innovation - how to leverage consumer feedback to your advantage
- Examining how telcos can reposition themselves in the market as consumer focused brands
- Understanding how to market technology human - examining the KPN approach
- Wenka Booy, Manger, Consumer Insights, KPN, Netherlands
Convergent services, Divergent Customers - The Shifting Value Chain
15:00
- Examining converged services - and their customers
- Understanding the differing value chains emerging
- Gauging customer impact on the provision of convergent services
- Determining strategies for managing divergent customer groups
- Alan Patrick, Principal, Broadsight, UK
Handsets and Devices for Next Generation Converged Offerings
Enabling Multi-Device Service Management: Providing Applications and Services which Work across Multiple Access Points and Devices
15.30
- Discussing the challenges of convergence across platforms, devices, applications and services
- How converged can we expect services to be across multiple access technologies?
- Understanding which services will need to work cross device
- Gauging how the value-chain will need to collaborate to enable seamless consumer experience across multiple access points
- Tracking timelines for supply of services across multiple and interoperable access points
- Assessing current offerings in the market and predicting the future of multi-device management
- Rebecca Copeland, Senior Consultant, Huawei, UK
Networking Break and Exhibition Visit
16:00
The Device Formally Known as the Telephone: Understanding Future Demands on, and Capabilities of, Next Generation Handsets
16:30
- Understanding the impact and opportunities of broadband connectivity enabled devices
- Discussing whether VoIP is an essential feature to customers
- Assessing what impact the device will have on current quad play models
- Understanding the importance of the user interface on 3G devices
- Gauging the iPhone impact on future device design
- Håkon Gudding, Head of Technology Strategy, Telenor, Norway
PANEL DISCUSSION: How can Device Manufacturers and Telecoms Providers Encourage Handset Unification to Improve Availability, Drive Down Costs and Grow Consumer Adoption?
17:00
- Discussing the use of heterogeneous technology on handsets to build critical mass in the market
- Strategies for improving unification to build the business case for handset manufacturers
- Identifying how to ensure that devices will be cheap enough, yet functional enough, for future use
- Gauging how to encourage customer adoption of next generation handsets
- Examining how the value chain can work more closely together for the benefit of all
- Marco Petri, Senior Solution Architect, Motorola, UK
- Gordon Lindsay, Associate Technical Director, Wireless Connectivity, Broadcom Corp. Europe, UK
- Jorma Mellin, Technology Director, TDC, Finland
Conference Close Day 1
17:45
Day 2: Wednesday 21st May 2008
Chair’s Opening Remarks:
09.00
- Harry Strasser, Executive Partner, DIGITAL CONVERGENCE & INNOVATION, Managing Partner & Board Member, Trivid GmbH
ACADEMIC OUTLOOK
Success Factors for Convergence Product Development in the TIME Markets
09:10
- Why is designing convergence products different?
- How to build a successful converged service
- Academic research on converged product development and key findings
- Insights into a large qualitative and quantitative survey
- The success factors for convergence product development
- Daniel Holle - Research Associate, University of Regensburg, Germany
ROLLING OUT CONVERGED SERVICES
Analysing new revenue streams for broadband providers - How can service providers improve profitability using new converged services?
9:40
- Market and end user requirements that force broadband providers to move into new services
- How convergence can help service providers develop new markets
- Challenges that converged services present to broadband providers
- Impact of access technologies
- Convergence as opportunity to create stickiness and provide more value
- Convergence strategies available to traditional service providers
- Christoph Schnorrenberger, Head of IP & IP Convergence, GTM Business Development, Enhanced Voice Services, BT Global Services, Germany
Enabling Advanced Communications Services on a Convergent Services Layer
10:10
- Designing a horizontal platform for hybrid networks
- Facilitating BSS/OSS integration
- The role of IT system integrators
- Successful Experiences
- Pedro Benito, International Business Manager, Atos Origin NGIN, Spain
Networking Break and Exhibition Visit
10:40
Available Strategies for Migrating Cash Cows from a Multiplay Environment into a Fully Converged Offering
11:15
- Understanding the difference between a multiplay and fully converged environment
- Developing a transition plan for legacy systems
- Assessing the available technologies for a converged offering
- Gauging the impact of potential revenue cannibalisation
- Evaluating ROI and CAPEX benefits of a fully converged offering
- Patrick George, Vice President - Marketing & Product Management, Belgacom International Carrier Services, Belgium
How to ensure a uniform and seamless end-user experience when deploying convergence solutions:
11:45
- Deploying the MNO applicative environment on subscriber - connected devices including PCs
- Describing the key assets of Telecom operators in providing VoIP services
- Ensuring the best security level whatever the channel and service requested that matches the current GSM needs
- Maintaining the link with the subscriber to enable 1-to-1 marketing and management of the personal data in a completely open environment
- Didier Tournier, Convergence Solution Expert Manager, Gemalto, France
Transitioning from the Traditional Broadcast Model: Exploring IPTV Opportunities in the Converging Media Landscape
12:15
- Forecasting demand figures for new content delivery methods
- Examining new revenue streams and growth opportunities
- Discussing strategies for differentiating IPTV from current pay-for options
- Identifying the challenges faced in getting content online and on mobile
- Assessing tariff and billing options for IPTV content
- Stefan Volck, Content Sourcing & Media Cooperation, Deutsche Telekom, Germany
Networking Lunch
12:45
Crash Course in Business FMC: Practical Strategies to Compete in a Converged Telecommunications Environment
13:45
- What is it? Understanding how FMC addresses changing business needs.
- Why should we be concerned? Examining how Business FMC will redefine traditional telecom revenue models.
- What to do? How to build a Business FMC offering based on a carrier’s position of strength.
- What to sell? How to market FMC to high value business customers.
- How do you make it happen? Key challenges and how to overcome them.
- Lunch time briefing by IBB Consulting Group with Mark Rowland, Moe Tanabian and Andrew Ip
CONFRONTING REGULATORY AND SERVICE FACTORS IN THE INDUSTRY
Examining the Regulatory Approach to Convergence to Encourage Fair Competition without Stifling Industry Innovation
14:15
- Discussing whether convergence is eroding conventional market boundaries
- Examining global regulatory approaches to convergence
- Identifying regulator worries regarding convergence
- Consumer choice in the market
- Is what’s on offer clear?
- Identifying whether regulation is currently helping or hindering converged services
- Building a regulatory framework to aid investment in fibre for next generation access and maintain competition
- Albert Martí, Director of the Board, Comisión del Mercado de las Telecomunicaciones, Spain
Transforming Customer Billing and Service within a Converged Environment to Respond to Increasing Consumer Choice and Demands
14:45
- Examining the challenges posed by the converged environment on billing
- Understanding the move away from off-shoring customer service
- Can operator legacy systems deal with the changing environment effectively?
- Discussing the changes that need to be made to deal with multiple service offerings in a timely and effective way
- Accessing real-time data to stay abreast of consumer service desire and billing
- Identifying scalable solutions to keep pace with ever changing data
- Clifford Wetherall, Group IT & Billing Director, Telecom Plus plc, UK
FMCA Strategy Symposium
Introduction
15:15
- Andy Haworth, FMCA Managing Director
Launch of the Thought Leadership Paper "The Full Road to Convergence"
15:30
- Frank Seifert, Head of Voice & Messaging Propositions, Swisscom
- Lars Theobaldt, Managing Partner, Detecon International
Networking break
16:15
PRD Activity and Interoperability Week
16:35
- Andrea Lagana, Home Network and Handset Innovation, Telecom Italia
Membership View - Belgacom Enterprise Market
17:00
- Piet De Ceuleners, Strategy & Business Development Manager, Belgacom Enterprise Market
Membership View - Belgacom Consumer Market
17:20
- Jean Marc Capitaine - Director convergent solutions for the consumer market, Belgacom Consumer Market
Membership View - Deutsche Telecom
17:40
- Jeorg Berthold, Senior Manager, Fixed Mobile Convergence, Products & Innovation, Deutsche Telecom
Conference Close Day 2
18:00
Day 3: Thursday 22nd May 2008
Chair’s Opening Remarks
09.00
- Mark Windy, Principal, Greenwich Consulting, Netherlands
UNDERSTANDING CONTENT IN A CONVERGED ENVIRONMENT
PANEL DISCUSSION: What is Content? How to Choose, Acquire and Deploy Content Consumers Desire
09.10
- Examining content as a service differentiator
- Identifying that customers are no longer passive consumers
- Strategies for allowing consumers to manage their own content needs
- Deciding whether to buy, make or borrow content
- How to capture value from user generated and converged content
- What are the new business models?
- Discussing user generated content and building this into your network proposition
- Understanding how to deliver content in a contextually relevant manner
- Michael Krause, Vice President, Content, Arvato Mobile, Germany
- Antony Abel, CEO & Founder, LastMile Communications
- Oisin Lunny, EMEA Media Services Development Director, Interoute Communications Limited, UK
- Kobus Smit, Senior Business Consultant, TNO ICT
Applying a Consumer Centric Approach in order to Successfully Deploy and Charge for Converged Content
09:55
- Understanding exactly what is meant by the term ‘content’
- Examining available content for converged services
- Assessing popular services and determining what to offer
- Gauging what content should be free, and what’s chargeable
- Determining flexible methods of charging for content
- Nicholas Wheeler, Managing Director, ITN On, UK
Gauging the Impact of Converged Content on Current Digital Rights Management Models
10:25
- What dangers are posed by convergence solutions to traditional rights management models?
- Protecting content from unauthorised use and piracy
- Gauging how information used can be tracked in the content distribution process
- Discussing whether customers buying or renting content in an on-demand environment
- Examining the iTunes business model - could this work for converged services operators?
- Mark Jolley, Entertainment & Media Consultant, MOMAC, UK
Networking Break and Exhibition Visit
10:55
Equipping the Mobile Worker of the Future to Provide Cost and Productivity Benefits to the Enterprise
11.25
- Discussing the long-term strategic goals of converged services in the enterprise
- Exploring strategies for tailoring services for the enterprise
- Examining the economic benefits of integrated communications for the enterprise
- Discussing employee productivity within a converged environment
- Demonstrating ROI projections for business customers
- Milan Ruzicka, Senior Head of Market Segment - Large & Corporate Enterprises, T-Mobile, Czech Republic
CREATING DIFFERENTIATION IN A COMPETITIVE MARKET
Utilising and Exploiting ‘Buddy Centric’ Services and Social Networks in a Converged World in order to Appeal to the Young Consumer
11:55
- Why buddy centric services will shape the future of converged solutions
- Creating communities in a converged environment - how is this achieved?
- Exploring revenue streams made available through buddy centric services
- Understanding the importance of buddy centric services and social networks
- Examining the options provided by presence and gauging which services will prove most popular
- Bernd Hoogkamp, Head of Mobile Community, TeliaSonera, Netherlands
The Big Advertising Question: How will the Traditional Model Adapt to a Consumer Driven, Converged Environment?
12:25
- If technology allows customers to avoid advertisements, is this the end for TV advertising?
- Building the mechanism for advertising in a mobile environment
- Discussing how to create interoperability across networks for mobile ads
- Methods for targeting advertising to ensure relevance
- Advertising over a converged environment - what will the future advertising model look like?
- Jon Beverley, Business Development Director, Sponge, UK
Networking Lunch
12:55
Making the Customer House Your Home - Understanding the Provision of In-Home Networks to Drive Subscriber Interest
14:15
- Assessing whether consumers are interested in in-home networks
- Determining what’s in it for the operator - where’s the ROI?
- Investigating the technology for home zone services
- Discussing the types of value added services that home-zones will enable
- Analysing strategies for enabling a seamless user experience
- Identifying way to make home-zone services more attractive to consumers
- Andrea Lagana, Project Manager, Home Networks & Terminals, Telecom Italia LAB, Italy
PANEL DISCUSSION: How can Femtocell Technology be harnessed to Roll-Out Home-Zones and Deliver Customer Focused Converged Services?
14:45
- Assessing new service possibilities provided by Femtocells in the home
- Discussing how Femto enabled home-zones will drive customer focused services
- Examining whether price is a barrier to customer uptake
- Marketing the Femtocell to the consumer - where’s the value to them?
- Evaluating launch strategies for Femtocells
- Panel Chair: Aaron Sipper, Director, Product Marketing for NextPoint Networks, USA
- Roberto Pellegrini, Director, Marketing and Innovation - Broadband Access Products, Pirelli Broadband Solutions, Italy
- Andy Tiller, VP Marketing, ip.access Ltd, UK
- Kimon Nicolaides, Product Director, Airvana
Networking Break & Exhibition Visit
15:30
Convergence Strategy Roundtable Forum
16:00
Following a thought provoking three days of networking and learning, come and join our convergence strategy roundtable forum to get interactive with the main conference debates.
Roundtable 1
Examining the Changing Value Chain Landscape in Convergence 2.0 - Where are the Threats and Opportunities to your Business?
- Evaluating changes in the converged ecosystem and gauging their impact on current players
- Identifying the new players in the market and where they sit in the value chain
- Discussing the opportunities available to new entrants - will they change the balance of power?
- Establishing the threats posed to current players as the landscape changes
- Assessing what the ecosystem will look like in future - who will be the winners and losers?
- Roundtable Moderator: : Lars Kristian Roland, CTO, Colibria
Roundtable 2
Strategies for Differentiating Convergence Offerings in an Increasingly
Competitive Market to ensure Maximum Subscriber Acquisition
- Examining current convergence offers - are they all the same?
- Discussing innovative offerings which could set you apart from the competition
- Determining which technologies will help differentiate offerings in the market
- Discussing the role of the consumer in deploying successful convergence offerings - who knows best, the consumer or the provider?
- Evaluating marketing strategies and how to leverage these to your benefit
- Assessing partnership opportunities available for service providers
- Roundtable Moderator: David Marshall, Marketing Manager - Fixed/Mobile Carriers, Plantronics Ltd, EMEA, UK
Roundtable 3
Discussing Handsets, Devices and Home Zone Solutions as an Accelerator of Wide Spread Consumer Adoption
- Gauging current uptake of convergence devices and discussing the current inhibitors to growth
- Discussing pricing and subsidisation models on offer and examining potential improvement strategies
- Investigating device vs. service and determining which is holding back wide spread consumer adoption and how this balance can be restored
- Evaluating consumer understanding of devices currently on offer
- Is lack of understanding rather than poor offering to blame for slow uptake?
- Gauging the future of converged services through devices - which services will prove most popular and what kind of devices will win through?
- Roundtable Moderator: Marco Petri, Senior Solution Architect, Motorola, Italy
Roundtable Moderator Feedback and Q&A
17:00
Conference Close Day 3
17:30
