Enjoy a fast and furious round of networking based on the rules of the exciting speed dating phenomenon. Leave with a pocket full of business cards and follow up with those you missed on the online networking system. It’s matchmaking the mobile entertainment way...

Following on from the success of web communities, new mobile communities are emerging - but what are the business models that work ? How do we leverage the success of web on mobile? The leading practitioners will explore what works and why.

Outlining data and service developments, and tracking the mobile entertainment markets in BRIC and beyond, this illuminating discussion will allow you to hear regional experts discuss the most promising global mobile opportunities and markets.

A panel of participants at the cutting edge of mobile content delivery will look into the future of mobile entertainment in 2010, and compare it to the industry today. How will money be made; what new revenue streams and business models will have materialised? What will be the ‘killer application’? How will UGC have shaped the mobile experience? Moderator: AndrewBud,MEF Vice Chair and Executive Chairman,mBlox

This session looks at the growing popularity of film on mobile. This selection of the most creative, innovative companies in the space will articulate their views on the future of the medium.

Market DVB-H, DMB, 3G/4G, Media Flo...the list of technologies with the potential to take mobile TV mass market goes on. But what do they all mean for mobile entertainment, or for that matter the broad media landscape? In this session we hear insights from the global leader in audience measurement on mobile TV, today and in the future. By providing a holistic view of the mobile video consumer, this session aims to bring decision-making clarity to an often confusing market.

What will be the short, medium and long term strategies for monetising mobile TV? This session will explore business models and content reproduction strategies.

With web services now migrating to mobile, new opportunities are coming to the fore. The focus is on ensuring a user friendly interface, and overcoming technology hurdles including open platforms, complex handsets and operating systems. The panel of leading mobile web pioneers will discuss how to maximise opportunities and create a vibrant mobile web service.

Big name brands globally are exploring the potential for advertising on the most personal of devices. Meet the brand owners who will discuss how they position mobile as a credible medium for advertising - and if not, why not?

The leading lights in the industry will explore how ad-funding content on mobile can bring revenues to all parties involved (advertisers, operators and content owners), and provide a unique targeted medium enabling personal and relevant advertising.