2008 Agenda - Day One
Registration and Speed Networking
08:30
A chance to get to know your peers before the start of the conference and set a relaxed atmosphere
Chairman's Welcome
09:25
- John Styers, President, Moblico (USA)
The Mobile Messaging Industry Successfully Embracing Change: The Role of Internet Companies and Network Operators
09:35
- Is the power struggle between web service companies and operators coming to an end? Are both groups now working for a common cause?
- In what ways has the recent collaboration of mobile and Internet companies been of benefit to consumers?
- How will collaboration between Internet companies and mobile operators evolve over time? How will this benefit the consumer?
- Jeff Pedigo, Senior Director for Business Development, Yahoo! Connected Life (USA)
Mobile Messaging as a Means of Empowerment: How has SMS been Harnessed by NGOs Around the Globe?
10.00
- In which regions and in which innovative ways has SMS been utilised to empower and improve the lives of people surviving in developing countries?
- To what extent have regional mobile network operators cooperated with the initiatives?
- What are the challenges faced at the beginning of a project?
- Ken Banks, Founder, kiwanja.net (UK)
Coffee and Networking Break
10.25
Messaging as a Powerful Advertising Platform
11.10
- Timo Ahopelto, Head of Business Development and Strategy, Blyk (Finland)
The Benefits and Disadvantages to the USA Mobile Messaging Business Model
11.35
- How does the mobile messaging business model in the US differ from that in Western Europe?
- What potential profits are there to be harnessed by mobile network operators that the US model disregards?
- What are the positive versus negative aspects of the business model?
- Andrew Bud, Executive Chairman, mBlox (UK)
Networking Lunch
12:00
Day One Track A - Can the Internet Scratch Solve the Mobile Itch?
Is a Mutually Satisfying Business Model Within Reach?
13:30
- Other than advertising, is there an opportunity to drive revenues from Internet- derived mobile messaging which provides quality services for consumers and profits for providers?
- Will consumers, other than technophiles, be prepared to pay enough to cover costs for the range of services available?
- Alan Chalmers, Head of SMS Messaging, O2 (UK)
Defining the Future of Mobile Messaging
13.55
- Building new businesses on the Number 1 mobile data service
- How can companies achieve differentiation through messaging innovation?
- Steven van Zanen, Vice President Marketing, Acision (Netherlands)
Turkcell Case Study: Windows Live Messenger Launch
14.20
- Overview of Turkcell’s experience with mobile instant messaging
- Launching WLM on mobile in addition to operator IM – marketing campaign & results
- Effects of Mobile IM on customer behaviour (voice, SMS, MMS usage)
- Burak Ertas, Division Head, Consumer Services, Turkcell
A Vodafone Mobile IM Case Study: Perfecting the Service to Tempt Consumer Mobile Markets
14.45
- How popular has Vodafone's IM service been so far? Do consumers understand IM?
- Is Mobile IM going to be as successful as SMS or is it rather a niche product?
- Is IM going to be an evolution of SMS? Will customers expect a reliability of the service as expected from SMS?
- Jan Mahlstedt, Product Manager E-Mail/Instant Messaging, Marketing, Vodafone live! (Germany)
Audience Discussion
15.10
- Not all types of Internet messaging are automatically a success on Mobile."
Coffee and Networking Break
15.20
ADVANCED MOBILE MESSAGING: THE CHALLENGES, THE OPPORTUNITIES AND THE THREATS
Broadening the Reach of Mobile Messaging to Increase Revenues
16.05
- In what ways can enhanced messaging systems enable the sharing of rich content creation?
- How can Mobile IM and MMS reduce the number of calls ending at a messaging system?
- Max Pokam, Messaging Marketing Product Manager, eServGlobal (France)
T-Mobile Case Study: PC to Mobile Messaging with webSMS
16.30
- What is webSMS and what are the benefits for consumers using the service?
- How many uses are there for webSMS and what are the most popular with consumers?
- What is the average size of data sent by users of this service? Does this create problems for the operator?
- Mirce Atanasovski, Business Development Specialist, T-Mobile (Macedonia)
Delivering a New User Experience in a New Competitive Environment
16.55
- Introduction to the first mobile rich address book, InTouch STUDIO™
- Pascal Lorne, CEO, Miyowa (France)
Audience Forum:
17.20
Your chance to comment on the presentations and offer your own experiences and solutions
End of Day One
17:40
Day One Track B - The Re-Birth of SMS/MMS and its Extended Uses
Chairman's Remarks
13:30
- John Hurley, Product Manager, Airwide Solutions (USA)
What Scope is there for Growth in the Use of SMS for the Delivery of Content and Premium Rated Services?
13.40
- What is the current trend for SMS and MMS? What percentage of messages sent is for delivery of content and premium rated services?
- What is the operators' goal for future trends of SMS and MMS? What are the barriers to fulfilling these objectives?
- Paul Gill, Product Manager - Wholesale Messaging, Vodafone (UK)
From Caterpillar to Butterfly - Transforming your Customers SMS Experience
14.05
- Text growth predictions - how wrong can you be?
- The engine of organic growth - why text continues to defy predictions
- The Telsis view - a realistic prediction for growth with advanced services
- Adding advanced text services to existing messaging infrastructure - a practical route
- Simon Brown, CEO, Telsis (UK)
Personalised and Fun Messages Direct to Your Handset: Mobile Greetings Messages Case Study
14.30
- What were the market conditions which convinced American Greetings mobile cards would be a success in the United States?
- What are the charges to American Greetings for using the carrier networks and what are those to the consumer?
- Josef Mandelbaum, President and Chief Executive Officer, AG Interactive (USA)
Utilising Mobile Messaging as a Customer Service Facilitator: The Benefits and the Challenges
14.55
- In what ways has mobile messaging been adopted by corporate communications departments around the globe as an aid for keeping in touch with their customers?
- Blocking the path to a global solution: The connectivity and standards issues
- Saadi Hussein, Head of Commercial Propositions, BT (UK)
Coffee and Networking Break
15.20
MOBILE MESSAGING AS THE SIMPLEST AND MOST EFFECTIVE WAY OF CONDUCTING MOBILE ADVERTISING CAMPAIGNS
Mobile Marketing: The Many Uses of Messaging to Bring a New Meaning to Mobile
16.05
- Which forms of mobile messaging have been best harnessed for the use of marketing?
- How do prices of the various forms of messaging compare for the advertiser? Are the charges considered just?
- Jonathan Bass, Managing Director, Incentivated (UK)
How Can Home Routing be Used to Increase SMS Security and Control Billing?
16.30
- To what extent is SMS spam and spoofing a problem for mobile consumers?
- How do SMS firewalls work to protect operators’ networks?
- How can service improvements simplify MVNO billing?
- How will messaging security have to adapt in the next two years? What future considerations must be taken into account?
- Peter Nas, Marketing Director for Europe, Africa, Asia and Australia, Tekelec (Netherlands)
Keep It Simple, Stupid! - Maintaining and Building on Mobile Messaging Application Success
16.55
- If simplicity is the key to the success of mobile messaging applications, is there any need to alter them?
- If updates and changes are required, how should these be kept simple?
- Paul Gill, Product Manager - Wholesale Messaging, Vodafone (UK)
- Matt Hooper, Executive Vice President Marketing, Colibria (UK)
- Ben Scott-Robinson, Director, TagText (UK)
End of Day One
17.40
2008 Agenda - Day Two
Coffee and Speed Networking
08:45
A chance to get to know your peers before the start of the conference and set a relaxed atmosphere
Chairman's Introduction
09:00
- Mike Short, Chairman, Mobile Data Association and VP at O2 (UK)
THE QUEST FOR THE ULTIMATE USER EXPERIENCE TO OPTIMISE MOBILE MESSAGING REVENUES
How are Web Service Companies Approaching Mobile for the Optimum User Experience?
09:10
- How have Web Service Companies adapted their products for mobile and what are the most recent developments?
- What are the key requirements for mobile which must be adhered to for a successful mobile Internet product?
- Which members of the value chain are vital to improving the mobile messaging experience - are these members working together?
- How does AOL seek to improve mobile user experience?
- Raine Bergstrom, VP Mobile Products, AOL (USA)
Devices and Desires: How are Handsets, User-Interfaces and Portal Strategies Affecting the Mobile Messaging User Experience?
09.40
- With user experience a priority for increasing P2P messaging, how do handsets currently fare for achieving the messaging industry's objective?
- How has the arrival of the iPhone changed the mobile device industry, if at all?
- From the consumer's point of view, what is a requirement for simplicity and usability?
- Roman Sabo, Head of Global Product Marketing - Device Applications, Orange Group (UK)
As Internet Players' Importance in Mobile Messaging Continues to Rise, how can they Further Collaborate with MNOs to Create Synergies?
10.10
- How have Internet companies further expanded into mobile over the past 12 months?
- What is Internet companies' view of mobile? Is it an entirely new medium or simply viewed as a natural extension and progression?
- With Mobile IM, Communities, E-mail and General Internet becoming almost as popular on the mobile as home-based PC, how can the Internet Players pass power over to the mobile network operators without diluting their brand?
- Hugh Griffiths, Director of Mobile - Online Services Group, MSN UK
Coffee and Networking Break
10.40
Innovative Uses of Mobile Messaging: How are Operators Facing Up to the Challenge?
11.20
- What are the opportunities operators are attracted by when considering non-P2P mobile messaging?
- What are the challenges presented by the possibilities and are operators being over-cautious as a result?
- How has mobile messaging been most ingeniously used so far for non-P2P communications?
- What are the most exciting uses of messaging we will see in 2008 - 2010?
- Andries Human, Senior System Planner - Network Group Department, MTN (South Africa)
Mobile Messaging and Marketing Case Studies
11.50
- Alex Meisl, CEO, Sponge (UK)
Social Networking: The Hype versus Reality
12.20
- Are consumers adopting mobile Social Networking?
- Is there a revenue share business model between the operators and the Social networks?
- Do consumers see the mobilisation of Social Networking as a means for uploading User-Generated Content or as new messaging platform?
- Mark Curtis, Founder and CEO, Flirtomatic (UK)
Networking Lunch
12.50
Day Two Track C - IP-Based Mobile Messaging and Convergence
Chairman's Remarks
13.50
- Pax Andersson, Group Sales Director, Telsis
The Inevitability of Converged Messaging
14.00
- The changing world of mobile messaging:
- The "IP-isation" of messaging bearers
- The emergence of social netwokring and user-generated content
- Ad-funded business models
- The impact of new players such as Google and Apple
- "Interneting the Mobile"
- What will messaging look like in years to come?
- Mark Pendergast, Director, Product Marketing, Comverse, USA
How are Operators to Maintain Competitiveness with the Constant Squeezing of Messaging Margins?
14:30
- How low have messaging margins fallen in developed mobile telecoms markets?
- Will the advanced interoperability and interconnectivity brought by IP-based messaging systems further reduce these vital profits or increase them?
- Which innovations will be monetised to increase operators' share of the pie as traditional messaging revenues fall?
- Paulo J. Sobral Simões, Service Research and Optimization, Services, Content & Roaming Department, TMN (Portugal)
Seamless Messaging, Including a Swisscom Case Study about Seamless IP Based Messaging Between the IMS and SMS/MMS Domains
15.00
- Presenters: Ian Pattison, CTO 724 Solutions
- Stefan Schillings, Team Leader Multimedia Messaging Swisscom
Coffee and Networking Break
15.30
UNPRECEDENTED CHOICE: MOBILE MESSAGING CONVERSION TECHNIQUES
Mobile Messaging Must Enable People to Keep in Touch: How do Conversion Techniques Improve on Traditional Messaging Services?
16.00
- By combining voicemail and SMS, are conversion techniques the synergy created by the two leading forms of mobile messaging?
- Will the ubiquitous and discrete messaging created by conversion outperform other services viewed as more innovative and youth-orientated?
- With "asymmetric" messaging offering consumers choice, is conversion just part of the advanced SMS experience?
- Which P2P relationships are ripe for inclusion in conversion messaging services:
- Mobile, E-mail, Communities, Fixed-Line...?
- Daniel Doulton, Co-Founder and Chief Strategy Officer, Spinvox (UK)
Natural Mobile Trend or Superfluous Gimmick: Is Voice to Voice Messaging Misunderstood?
16.30
- How does the user case for voice-to-voice messaging differ from that of voice calls?
- Why is voice-to-voice necessary when we already have SMS?
- Does voice-to-voice have a noticeable effect on ARPU or does it just cannibalise SMS revenues?
- With impressive viral uptake, is voice-to-voice just a craze which will die out?
- Thomas Clayton, president & CEO, Bubble Motion (USA)
Group Discussion
17.00
What have been the Most Exciting Recent Developments in Mobile Messaging in the Past Two Years and How will Messaging Develop in the Next two?
End of Conference
17.10
Day Two Track D - Mobile Messaging as the Vehicle for Contemporary Banking and m-Payments
Chairman's Remarks
13:50
- Mike Short, Chairman, MDA and VP R&D, O2
The Demand for Strict Service Level Agreements (SLAs) with the Entrance of Corporate Customers
14.00
- Why are SLAs so important for corporate customers and which are they most adamant on?
- Is regulation required for SLAs or is the current system sufficient?
- How precise are delivery times and prevention of loss of messages? Are prioritised SMS services near to perfection?
- Michael Kowalzic, CEO, TynTec (Germany)
Is it Necessary and is it Possible to Send Sensitive Information Safely Via SMS?
14.30
- Personal information is at risk over GPRS whether using JAVA or WAP: As m-payments increase in popularity will the industry be at risk from fraud?
- Owing to the many parties through which an SMS passes, they are easy intercept: Have consumers voiced concerns about this?
- If mobile is to experience a boom in m-payments is the industry fearful of security breaches similar to those experienced in the early days of Internet payments?
- What are the unique features of mobile which mean security problems could be avoided? Are industry fears merely scare-mongering?
- Is SMS the correct tool for m-payments or should alternatives be developed?
- What is the likelihood of encryption algorithms on every handset becoming the norm? What are the other possibilities?
- Ian Price, Managing Director, Broca plc, UK
Coffee and Networking Break
15.00
Group Discussion
15.30
How Should the Industries Act to Optimise Financial Services Mobile Messaging Usage?
- Which are the most interesting financial industry mobile messaging case studies to date?
- How could mobile messaging usage for corporate communications be improved and increased?
End of Conference
16.30
