Informa Telecoms & Media Shop - Deploying and Managing DVB-H '08
 

Deploying and Managing DVB-H '08

18-19 June 2008, Courtyard by Marriott Berlin City Center, Germany

Main Agenda

Day One 18th June 2008

Registration and Coffee

08.45

Welcoming Address and Speed Networking

09.15

Chairman’s Opening Remarks

09.30
  • Karim Taga, Managing Director, Arthur D Little

DVB-H: Opportunities, Threats and the Status of the German Roll-out

09.40
  • why invest, why deploy, why believe in DVB-H?
  • the story of the licence tender and the status of the roll-out process
  • the major challenges the project is facing
  • the key points for success
  • Rudolf Gröger, President, Mobile 3.0

Mobile Broadcast TV Deployment: Challenges and Opportunities

10.05
  • the evolving mobile video distribution environment
  • drivers for growth ofmobile broadcast TV
  • status of global service deployment
  • overcoming challenges, risks and barriers for adoption
  • Chris Khouri, Media and Broadcasting Analyst, Datamonitor

Outlining the Business Case for a Successful DVB-H Operation

10.30
  • generating money for all players in the DVB-H value chain
  • analysing the most successful business models
  • planning a broadcast service network as opposed to a cellular network
  • understanding the investment involved
  • examining usage patterns
  • facts and figures fromthe H3G operation
  • Paolo Spinelli, Mobile TV Solution Manager, H3G Italy

Refreshments and Networking Break

10.55

Panel Discussion: How Best to Generate Revenues for all Players in the DVB-H Value Chain

11.20
  • identifying the key players in the value chain
  • achieving a comfortable balance of power
  • ensuring all parties have the ability to generate significant revenues
  • devising a business model to encourage cooperation and the seamless production of new products
  • exploring the growth opportunities for all segments of the value chain
  • is DVB-H really the best mobile TV technology to generate revenues for mobile operators?
  • Alex Mestre, Strategic Marketing Manager, Abertis Telecom, Spain
  • Bjorn Bunte, Senior Product Manager, BroadcastTV, Nokia, Germany
  • Stefan Schneiders, Business Development MobileTV, Nokia Siemens Networks, Germany
  • Paolo Spinelli, Mobile TV Solution Manager, H3G Italy
  • Martin Liss, Director Content, MFD Mobiles Fernsehen Deutschland

Preparing for Euro 2008 with DVB-H

11.55
  • the impact of a big sporting event on DVB-H take-up
  • communicating themessage to consumers
  • targeted marketing campaign
  • network roll-out for expectedmass take-up
  • Olivier Anthamatten, Head of Strategic Projects, Swisscom Broadcast, Switzerland

Making Anytime Anywhere Secured Content Delivery a Reality

12.20
  • selling TV content packages on multiple networks
  • supporting multi-standard technologies
  • use of one single head end interface to provide protected content to multiple networks
  • develop a single user experience, use the same user interface on any device
  • Roy Isacowitz, Director Mobile and New Business Activities - EMEA, NDS

Lunch

12.45

Developing a Business Plan for Profitable Mobile TV deployment

14.00
  • Simulation of a Mobile TV profitable business plan
  • Identification of business revenues and cost drivers
  • Various Mobile TV technologies and their translation in business plans (comparison of DVB-T and DVB-H profitability factors)
  • Axes to improve these drivers and factors
  • Yann Courqueux, Mobile TV Marketing Solutions Director, Thomson

Datacasting over DVB-H

14.25
  • What is datacasting and what are its advantages?
  • What applications can be delivered?
  • What business models can be supported?
  • Vinod Valloppillil, Vice President, Product Marketing, Roundbox, USA

Panel Discussion:Who Owns the DVB-H Service Offering?

14.50
  • who manages the relationship with the end-user?
  • is there a role for themobile telecoms operator in a broadcaster-led model?
  • defining the level of involvement for broadcasters in amobile operatorledmodel
  • will broadcasters agree to the way the content is packaged?
  • what are the issues with digital rightsmanagement?
  • Bernard Pauchon, Senior Vice-President Corporate Development, TDF, France
  • Ed Hayes, Lawyer, DentonWilde Sapte, UK
  • Vinod Valloppillil, Vice President, Product Marketing, Roundbox, USA
  • Michal Nemec, Vice-President, Portal and Content Services, T-MobileB Czech Republic

Refreshments and Networking Break

15.25

European Commission Policy for the Regulation of DVB-H

15.55
  • encouraging the implementation of DVB-H across Europe
  • assessing the best regulatorymodels
  • developing a coherent and proactive strategy to ensure European competitiveness in Mobile TV
  • creating a favourable environment for operators to drive DVB-H forward
  • addressing the concern that DVB-H deployment is being delayed by regulatory bottlenecks
  • Beatrice Covassi, Head Digital Broadcasting Sector Policy Development, European Commission, Brussels

The Impact of Regulation on a Good Business Model and Successful Launch

16.20
  • key focus of regulation for DVB-H operators
  • how is regulation impacting on the success of DVB-H launches
  • key requirements ofDVB-H regulation and the effect on the business model
  • Bernard Pauchon, Senior Vice-President, Corporate Development, TDF France

Panel Discussion: How are Standards Bodies Converging to Drive DVB-H Forward?

16.45
  • Standards Overview - How are DVB-H and DVB-SH standards evolving?
  • impact of delays on large-scale deployment of DVB-H
  • the need for standards to reach themassmarket
  • overcoming the compatibility issues
  • Sung Oh Hwang, Senior Standard Engineer, Samsung Electronics, Korea
  • Claus Sattler, Executive Director, Broadcast Mobile Convergence Forum (bmcoforum)
  • Alan Moskowitz, Director, Office of the CTO, mobitv, and Vice-Chair ATSC-M/HSystems Subgroup, USA
  • Fabio Mungo, Partner, Accenture, Italy
  • Helmut Stein, Chairman,Promotion and Communications Module, DVB, Project

Chairman’s Closing Remarks

17.10

Day Two 19th June 2008

Registration and Coffee

09.00

Chairman’s Opening Remarks

09.20
  • Dr. André Wiegand, Co-Managing Director, Goldmedia, Germany

Deploying a High Quality DVB-SH Service with Economic Efficiency

09.30
  • deploying a hybrid terrestrial and satellite network
  • re-using 3G infrastructure
  • enhancing the performance of personal mobile TV delivery
  • maximising the spectral efficiency
  • Antonio Arcidiacono, Director of Innovation, Eutelsat, France

Outlining the Enhancements Brought by the Open DVB-SH Standard

09.55
  • key traits of the DVB-SH standard
  • how does DVB-SH relate to DVB-H?
  • where will DVB-SH be deployed?
  • feedback from DVB-SH trials
  • Herbert Mittermayr, Vice President Marketing, Alcatel-Lucent Mobile Broadcast, France

Electronic Service Guide: The Catalyst that Drives Increased Customer Satisfaction in a Mobile Broadcast Deployment

10.20
  • Unified navigation across unicast and broadcast service
  • Lessons from cable and satellite
  • Techniques for boosting viewership and revenues
  • Value-added services (community, UGC such as ratings/reviews, chat)
  • Revenue models - advertising, up-sell opportunities
  • Adding additional editorial content/utility functions such as text reminders, remote record, etc
  • Gordon Mattey, Vice President Product Innovation, TV Guide

Maximising the Interactive Functionality of DVB-H - Changing the User Experience and Increasing Revenues

10.45
  • understanding the interactivity functionality
  • addressing the need for unique interactive services to exploit DVB-H value proposition
  • using the feedback channel tomake a completely new TV experience
  • introducing social interactivity into the TV world
  • enhancing the user experience
  • Fabio Mungo, Partner, Accenture, Italy

Refreshments and Networking Break

11.10

Achieving Mass Market Adoption by Implementing the Best Mobile TV Infrastructure

11.35
  • if content is king, how do I protect it?
  • which technologies are the most suitable for a quick service uptake?
  • what is the infrastructure to put in place to offer a comprehensive 3 screens TV offer - TV, mobile and PC
  • Alain Tales, Marketing Manager Mobile TV and DRM, Viaccess

Will Radio via DVB-H be the Suprising Winner of the New Standard?

12.00
  • compare TV with Radio: What is percieved to be more attractive?
  • does Radio have to be visual to reach mobile users?
  • how can Visual Radio be an alternative to Tele"vision"?
  • are there chances for an added value compared to Radio via FM on mobile phone?
  • radio via DVB-H: The European alternative to Satellite Radio?
  • are consumers willing to pay for Radio?
  • Florian Novak, Managing Director, LIVETUNES, Austria

What are the Opportunities for an Ad-Supported Service to Drive DVB-H Take-up?

12.25
  • maximising potential for new advertisement opportunities with mobile TV as an appealing new media format
  • increasing advertising revenues for broadcasters
  • what ad formats are possible with live channel broadcasting?
  • can adverts support the service - is it a viable business model?
  • will consumers tolerate an ad-supported service?
  • Harald Neidhardt, CMO & Co-Funder, dotMobi Advisory Group

DVB-H for In-Car Solutions - Expanding the Market Potential for DVB-H

12.50
  • the technology is ready for in-car services - but how is the service perceived by the customer?
  • is the value clear?
  • persuading car and on-board equipmentmanufacturers to commit to the service
  • can a digital TV become a digital radio?
  • Graziella Spinelli, Business Development, Telecom Italia tema.mobility consortium, Italy

Lunch

13.20

Panel Discussion: How Can the Consumer Viewing Experience be Enhanced?

14.30
  • gauging viewer interest in DVB-H services
  • is it all about the content?
  • is the available content too limited to attract users?
  • devising unique, innovative,must-use services
  • creating a positive user experience
  • developing user-friendly handsets
  • assessing the new consumption habits with new content
  • Martin Bogelsack, Consulting Engineer, ERA, Poland
  • Florian Novak, CEO, Livetunes, Austria
  • Stephan Skrodzki, CEO and Founder, GMIT
  • Gordon Mattey, Vice President Product Innovation, TV Guide

DRM and DVB-H - A Content Owner’s Viewpoint

15.10
  • integrating content protection in DVB-H enabled handsets
  • roaming issues and DRM interoperability
  • protecting free to air content against redistribution
  • possible synergies between DVB-H and DVB-CPCM
  • Thomas Nogues, Director of Technology EMEA, Motion Picture Association

Fulfilling the Potential of Mobile TV with a Secure Content Solution

15.35
  • preparing for commercial deployment with a solid CA infrastructure
  • protecting revenue streams with a secure mobile broadcasting service
  • working closely with partners to ensure a secure end-to-end solution
  • Louis Diakité, CEO, Monicash, Ivory Coast

Refreshments and Networking Break

16.00

A Handset Manufacturer’s Roadmap

16.25
  • details of the available devices
  • which standards are supported?
  • what is the market perception of DVB-H devices?
  • plans for future development
  • Bjorn Bunte, Senior Product Manager - Broadcast TV, Nokia, Germany

Understanding the Handset Challenges Facing DVB-H Operators

16.50
  • what handsets are available to an operator launching DVB-H?
  • challenges arising from the gap between infrastructure vendors and handset manufacturers
  • operating handsets in the DVB-H network
  • the importance of testing
  • what has been learned from the set-up and trial?
  • consumer feedback
  • Ervins Kampans, Head of Technology Research, LMT, Latvia

DVB-H Handsets - Technical Challenges

17.15
  • compatibility concerns - which standards are terminal manufacturers supporting?
  • concerns over the service protection layer - open standard or proprietary?
  • challenges with frame-rate concerns - demands formore processing power with higher frame-rate
  • measuring reception quality - why is it so varied between different handsets?
  • the importance of form factor and the affects of power challenges
  • Yannick Levy, CEO, Dibcom, France

Chairman’s Closing Remarks

17.40

Close of Conference

17.50