Informa Telecoms & Media Shop - Femtocell Solutions Forum '07
 

Femtocell Solutions Forum '07

Extending the Network into the Home and Profiting from Indoor Voice and Data Usage

11th - 12th December 2007, Crowne Plaza, St James, London, UK

Main Agenda

Day 1 – Tuesday 11th December 2007

Registration & Coffee

08.15

Speed Networking: Your opportunity to get to know your peers before the start of the conference and set a relaxed and informal atmosphere

09.00

Chair’s Welcome and Introduction

  • Chairman: Tim Lunn, Managing Consultant, PA Consulting, UK

STRATEGY AND BUSINESS CHALLENGES OF FEMTOCELLS

Defining and Encouraging the Femtocell Ecosystem

09.15
  • Understanding the key market drivers, the business case and the major deployment challenges
  • Identifying the key players in the femtocell value chain
  • Understanding why other players in the value chain are driving the deployment of femtocells
  • Avoiding fragmentation: the importance of standardisation and common approaches
  • Exploring the work done by the Femto Forum to promote femtocell deployment
  • Simon Saunders, Chairman, Femto Forum, UK

Understanding the Key Market Drivers and the Major Strategic Options

09.45
  • The need to challenge VoIP and VoWLAN by mobile operators
  • Providing coverage and capacity in scale with subscriber demand
  • What are the cost benefits of deploying femtocells?
  • Exploring new service opportunities: what are the strategic options?
  • Tim Lunn, Managing Consultant, PA Consulting, UK

Optimising the Deployment and Integration of Femtocells: Overcoming the Commercial and Technical Challenges

10.15
  • Strategies for cost saving using femtocells
  • Reducing the traffic demands on macro/micro-cellular networks with femtocells
  • Impact of external interference on femtocell performance
  • Deploying femtocells to optimise performance
  • Adrian Pais, Senior Business Consultant, TNO, Netherlands

Networking, Refreshment Break & Exhibition Visit

10.45

Femtocells in the Field: Lessons Learned from Real World Deployments

11.30
  • Practical lessons learned and consumer feedback from early rollouts
  • Radio and networkperformance experience
  • Manufacturing femtocells in volume
  • Enabling premium service adoption
  • Will Franks, CTO and Co-Founder, Ubiquisys, UK

PANEL DISCUSSION: What is the Vision Behind Femtocells? Is there a Vision?

12.00
  • What are the opportunities, drivers and threats for vendors and operators?
  • Why do we need an alternative to further investment in 3G macrocell networks?
  • Do people really want to use mobile data services at home?
  • Do femtocells encourage the adoption of mobile data services?
  • Moderator: Tim Lunn, Managing Consultant, PA Consulting, UK
  • Keith Mumford, Director of Product Marketing, Kineto Wireless, USA
  • Chris Cox, Marketing Manager, ip.access, UK
  • Jean-Paul Rissen, Representative, Alcatel-Lucent, UMTS Forum France
  • Andy Odgers, VP Wireless Technology, Sonus Networks, UK
  • Keith Day, VP Marketing, Ubiquisys, UK

Networking Lunch & Exhibition Visit

12.45

NETWORK INTEGRATION CHALLENGES

Femtocells: Is it really too good to be true?

13:50
  • Discussing the need for femtocells
  • What should the Femto Forum do for mass scale deployments of femtocells?
  • Technological and regulatory challenges for femtocells
  • Operator strategies and recommendations for femtocells
  • Potential roadmap for femtocells in the European market
  • Luke Thomas, Programme Manager, ICT-Europe, Frost & Sullivan International, India

Network Integration Challenges: The SIP/IMS Approach

14.20
  • Defining the business case for the migration to IMS
  • Achieving the end-to-end cost and service advantages delivered by the all-IP approach
  • Developing a SIP/IMS-enabled femtocell reference design to ease the integration of femtocells into a mobile operator’s network
  • Enabling the significant advantages of an all-IP approach
  • Andy Odgers, VP Wireless Technology, Sonus Networks, UK

Network Integration Challenges: The UMA Approach

14.50
  • Analysing the requirements for femtocell core network integration
  • Comparison of relative options for device to network integration
  • Understand the advantages of a UMA-based solution
  • Discuss the impact of standards in device-to-core network integration
  • Explore UMA’s role in alternative ‘home zone’ services
  • Keith Mumford, Director of Product Marketing, Kineto Wireless, USA

Networking, Refreshment Break & Exhibition Visit

15.20

An Operator Perspective on the State of the Standards

15.50
  • Understanding the general concept
  • Exploring new approaches for deployment
  • The state of the standards: what are the challenges?

Taking the Standards Forward for Home Base Stations and Femtocells

16.20
  • Finding the right balance: What needs to be standardized and what can be left to the market?
  • Home Base Station standardisation activities at 3GPP
  • Technical aspects: field upgradability, auto configuration, positioning, authentication,roaming
  • Assessing the security risks of femtocells
  • Moray Rumney, Lead Technologist, Agilent, UK

SERVICES OVERVIEW AND THE BENEFITS OF FEMTOCELLS

Panel Discussion :
What Applications and Services will Femto Technology Boost?

16.50
  • Overview and discussion on the value added services that can be offered via the femtocell (automatic podcast reloads, home presence services and personalised mobile TV)
  • Making sense of value-added services: What is the proportion of VAS that is actually consumed at home?
  • What users really want and where they want to experience the services?
  • Moderator: Tim Lunn, Managing Consultant, PA Consulting, UK
  • Luke Thomas, Programme Manager, ICT-Europe, Frost & Sullivan International, India
  • Julian Welch, Vice President EMEA Sales, ReefPoint, USA
  • Roberto Pellegrini, Director, Marketing and Innovation - Broadband Access Products, Pirelli Broadband Solutions, Italy

Chair's Closing Remarks and End of Day 1

17.35

Networking Drinks

17.45

Day 2, Wednesday 12th December 2007

Registration & Coffee

08.30

Chair's Welcome and Introduction

09.00
  • Chairman: Stuart Carlaw, Research Director, ABI Research, USA

MAKING CONVERGENCE COME TRUE WITH FEMTOCELL TECHNOLOGY

Evaluating the Wider Strategic Impact of Femtocells in the Context of FMC and FMS

09.15
  • The importance of one device, one number, one voice mail box
  • Why are femtocells an efficient solution to address the fixed mobile convergence market?
  • Defining a compelling fixed-mobile convergence strategy based on femtocells
  • Stuart Carlaw, Research Director, ABI Research, USA

Understanding Femtocells from the Customer Perspective: Enabling a Seamless Mobile Experience Indoor and Outdoor

09.45
  • FMS VS Femtocells: Strengths and weaknesses of two different approaches
  • Analysing the impact of the “cost factor” in the femtocell space
  • Addressing the femtocell ability to work with any handset
  • The importance of “data on the move”” and the potential of femtocells for encouraging high data use
  • Leveraging current public Wi-Fi network investments by adopting a dual-mode approach VS differentiating the offering the offering in highly competitive markets through femtocells
  • Enabling a seamless user experience at home and on the move
  • Warren Buckley, Director of Portfolio Convergence, BT, UK

Femtocells as a Telco-Managed CPE: Addressing the Competition Between Un-Managed and Managed Services in the Home

10.15
  • The femtocell "intrusion" in the broadband digital home use cases: fostering a smooth integration
  • Quality of experience with home femtocells: anticipating and addressing users’ expectations
  • Un-managed vs operator-managed services competing for attention and resources
  • Addressing quality of service in quad-play usage scenarios
  • Co-operating and not fighting with Wi-Fi based devices
  • Roberto Pellegrini, Director, Marketing and Innovation - Broadband Access Products, Pirelli Broadband Solutions Italy

Integrating Femtocells in the Domestic Environment:
The Battle for Home Services and the Integration with the Customer Premise Equipment

11.15
  • Helping the mobile operators to penetrate deeper into the digital home market
  • How important is the home experience in the VAS proposition?
  • How important is to support multiple users in a home environment?
  • David Tansley, Partner, Deloitte MCS Ltd, Deloitte, UK

TECHNICAL CHALLENGES OF FEMTOCELL SOLUTIONS

Examining the Technical Challenges of Connecting Femtocells to the Network

11.45
  • Addressing concerns of radio propagation due to frequency transmission on the macro-network (anti-hacking, firewalls)
  • Establishing security for femtocell (anti-hacking, firewalls)
  • Building flexibility into femtocells
  • Giving room for potential growth in capacity
  • Potential of Mobile TV service
  • The implication of LTE
  • Paolo Brito, VP Europe, Huawei

Building a Robust Femtocell Ecosystem - Home Gateway and Femtocell CPE

12.15
  • Defining the femtocell ecosystem
  • How do home gateway manufacturers fit into the value chain?
  • Exploring Femtocell CPE options - 1-Box and 2-Box Solutions
  • Case Study: Netgear's Femtocell CPE
  • David James, Director of Product Management, Netgear, USA

Networking Lunch & Exhibition Visit

12.45

Guaranteeing Quality of Service, Security and Access Control to Ensure the Best User Experience

13.45
  • The challenge of improving QoS and improving quality of experience
  • Providing quality for voice and data services in the home environment at a lower cost
  • Guaranteeing seamless handover and making it automatic and invisible to the user
  • Managing intentional and unintentional security threats
  • Guaranteeing access control
  • Robert Bienias, Senior Telecommunication’s Security Specialist, Polkomtel, Poland

Tackling the Technical Challenges: Responding to Interference Issues and Delivering Overall Quality of Service

14.15
  • The challenge of minimising interference with the macro network and nearby femtocells
  • How big of a problem is interference?
  • What solutions can be put in place?
  • Doug Pulley, CTO, picoChip, UK

Networking, Refreshment Break & Exhibition Visit

14.45

EXPLORING THE POSSIBLE NEAR FUTURE SCENARIOS

PANEL DISCUSSION
Femtocells VS Wi-fi for Indoor Wireless Coverage:
Where is the Future?

15.15
  • How much of a threat is VoIP over home Wi-Fi for the mobile operator?
  • How can mobile operators challenge Wi-Fi VOIP for dominance in the consumer FMC market?
  • Femtocells VS Wi-Fi: Are they alternative, complimentary or competitive?
  • Can we address effectively the public health and safety concerns associated with Wi-Fi and home base stations?
  • Moderator: Stuart Carlaw, Research Director, ABI Research, USA
  • Andy Tiller, VP Marketing, ip.access, UK
  • Paolo Brito, VP Europe, Huawei
  • Jean-Paul Rissen, Representative, Alcatel Lucent, UMTS Forum, France

ROUND TABLE DISCUSSION
Are Femtocells a Potentially Disruptive Technology?

16.00
  • How and why could femtocells alter the mobile landscape?
  • Have femtocells the potential to play a significant disruptive role in fixed mobile convergence?
  • Is now it time to fully embrace the Internet business model?

Chair's Closing Remarks and End of Day 2

16.45