Developing Converged Services '07

A chance to get to know your peers before the start of the conference and set a relaxed atmosphere

• Identifying the different types of convergence for operators to consider and the opportunities each enables:
  - platform convergence
  - industry convergence
  - service convergence
  - device convergence

• Examining the differences between how operators, media companies and Internet players are approaching convergence in terms of:
  - vision - services - promotion - partnerships
• Identifying the key factors that are driving these players to develop converged propositions
• Assessing the strengths and weaknesses of different converged service players
• Examining ownership structures of multiplay providers to predict who may dominate the market
• Evaluating key synergies and potential partnerships for operators to consider to improve their position in the convergence ecosystem

• Examining the evolving IP service landscape and the increasing competitive threats facing operators
• Assessing the role of operators in shaping the converged services ecosystem and creating a set of compelling value propositions for today’s digital users
• Assessing how operators must adapt and change to succeed in the new competitive converged environment and developing key strategies to win and retain customers:
  - targeting a larger number of smaller customer segments
  - achieving value through aggregation of content and services
  - creating social portals in the mobile, Web 2.0 world
  - turning "customers" into "visitors" by delivering a branded, high-value customer experience

• Understanding the key characteristics and user behaviour of young consumers towards advanced converged solutions:
  - how does their behaviour differ from older consumers
  - assessing why this segment is so important to operators
• Examining the young consumer user research conducted by BT and the impact the research has had on its 21st Century next generation product and service development
• Analysing key fi ndings from the research indicating consumers’ attitudes to usage and payment for next generation converged services:
  - who pays for next generation converged services?
• Evaluating the global opportunity presented by the wireless city concept

• Examining the evolving Italian converged market and Telecom Italia’s position
• Understanding how Telecom Italia is approaching convergence in terms of:
  - fi xed / mobile - telecom / media
  - telecom / ICT - telecom / consumer electronics
• Evaluating some of Telecom Italia’s convergent propositions
• Lessons learnt

- examining the impact of a convergent strategy
• Examining the rationale for adopting a convergent strategy
  - market dynamics
  - demonstrating consumer demand for converged services
  - defi ning what new business opportunities convergence creates and how well placed you are to achieve them
• Evaluating the practical issues and risks of a convergence strategy
• Assessing the competitive advantages gained by convergence synergies
• Determining the short and long term impact of pursuing a convergent strategy in terms of:
  - acquisition - retention - revenues
  - profi tability - market share - market dynamics and environment

• Examining the competitive market landscape for quadplay propositions and assessing how well placed fi xed and mobile operators are to compete
• Evaluating what customers want from convergent propositions
• Examining the bundled service possibilities and assessing how to combine voice with TV and Internet services to create new innovative opportunities
• Determining the key components of an initial convergent proposition
• Driving take-up and usage of quadplay services

• Examining consumer attitudes and trends towards traditional, web and mobile TV
• Examining changes in the TV ecosystem:
  - assessing the impact of organisational convergence across TV value chains
  - evaluating maturing content formats and advanced TV based applications
• Assessing demand for innovative services which blend TV, voice and multimedia
• Understanding TV as the pivotal service in the multiplay package

• Examining the migration of young consumers from email and messaging towards social networking sites:
  - assessing the impact of this trend for operators
• Determining how operators can be instrumental in fostering a collaborative environment for consumers that drives rich communications
• Identifying key interest areas to develop communities around which also have revenue potential
• Incorporating key features into mobile communities that will drive data exchange and revenues
• Evaluating whether operators can manufacture communities effectively to compete with organic communities

• Forecasting adoption patterns and penetration for FMC propositions
• Assessing the widespread appeal of FMC among your core customer base
• Evaluating to what extent converged propositions will improve the current service offering customers are using
• Identifying the key benefi ts to drive widespread adoption
• Overcoming the key barriers to adoption of FMC services:
  - dual mode handset supply - pricing of devices - device form factors
  - performance - no compelling consumer propositions

• Examining the key barriers to adoption of FMC services
• Assessing when different FMC technology combinations will be available to accommodate operators’ different technology strategies
• Tracking the timelines for supply of mid and low end dual mode FMC handsets to stimulate adoption
• Comparing the look and feel of FMC handsets with pure wireless handsets and assessing which form factors need to be addresses to increase their appeal and drive sales
• Examining key performance issues which need to be resolved to improve QoS and QoE
• Forecasting when key improvements in availability and performance will lead to lead to signifi cant increases in penetration

• Analysing customer purchasing trends for video and fi lm:
  - box offi ce admissions - pay TV - online - mobile - packaged DVDs
• Analysing customer purchasing trends for music:
  - online - mobile - packaged CDs
• Forecasting download volumes for music and video services over different platforms in the short to mid term
• Capitalising on the consumer shift away from packaged media towards digitally delivered content

Informa invites you to join speakers and delegates at an exclusive drinks reception to give you the chance to discuss the topics from the conference in a more informal manner

A chance to get to know your peers before the start of the conference and set a relaxed atmosphere

• Demonstrating consumer demand for converged services
• Defining what new business opportunities convergence creates and how well placed you are to achieve them
• Identifying and quantifying the potential risks of pursuing a convergence strategy
• Determining the extent of partnerships and M&A activity needed to achieve a good competitive position in the market
• Outlining the competitive advantages gained by convergence synergies
• Modeling the short and long term impact of pursuing a convergent strategy on your business in terms of:
  - acquisition - retention - revenues - profitability - market share

• Examining the positive impact of mobile VoIP for operators
• Examining the mobile VoIP user experience
• Determining to what extent mobile VoIP will drive 3G take up and mobile internet usage
• Harnessing the appeal of mobile VoIP to attract new customers and reduce churn
• Assessing the implications of taking social networks mobile
• Predicting the future applications for VoIP

• Evaluating what type of content will drive customer demand for convergence:
  - music - video - TV - radio - social networking sites - messaging
• Determining whether content rather than services is the hook to attract consumers to convergent propostions
• Sizing the market for content over converged networks
• Overcoming the technical challenges of distributing content over multiple devices and multi-mode networks
• Determining how different players in the content value chain can work together to optimise the cost, performance and delivery of content

• Assessing high speed data service possibilities enabled by femto cells in the home
• Evaluating the value to the consumer of integrating the mobile handset with the home network:
  - what demand will there be for advanced converged services?
  - how much will customers be prepared to pay for services?
• Examining developments in presence based femtocell applications
• Identifying and overcoming the key challenges in developing and bringing to market femtocell enabled service

• Determining the role mVoIP providers will play in stimulating interest in FMC propositions
• Looking beyond voice only convergence
• Developing compelling mobile applications that will encourage convergence and increase usage
• Assessing the appeal of advanced applications among different segmentss

• Examining key behaviour indicators to suggest consumer and enterprise demand for converged propositions:
  - business and consumer segments
  - domestic and roaming markets
• Matching types of convergence with appropriate environments to develop useful and appealing propositions
• Identifying and meeting the key needs and requirements of each segment to develop tailored and compelling FMC solutions

• Examining enterprises’ key communication requirements
• Understanding what benefi ts enterprises hope to achieve from implementing voice-based FMC:
  - productivity gains
  - improving employee contactability for customers and colleagues
  - call cost savings
  - infrastructure and OPEX savings
  - revenue growth
• Actual benefits from enterprise case studies
• What barriers to adoption should operators consider in attracting enterprises to deploy voice-based FMC?
• What do customers want?

• Understanding and prioritising the key collaborative and connectivity requirements of MNCs
• Migrating MNCs from pure connectivity based offerings to converged, integrated and managed applications
• Identifying the key components of the business case to attract MNCs to converged propositions
• Determine optimum levels of business process integration and outsourcing for different MNC verticals
• Addressing the challenges of interoperability and business process integration

• Examining enterprises key convergence concerns:
  - legacy system integration
  - learning how to operate new systems
  - performance of new applications
  - IP security
• Developing strategies for easing and simplifying legacy system integration and replacement
• Providing extensive onsite and virtual IT support to ease enterprises’ transition to using new systems
• Examining and addressing key security concerns enterprises have over migrating to IP PBXs:
  - denial of service (DoS)
  - spam over Internet (SPIT)
  - premium rate fraud
  - eavesdropping
• Outlining key security requirements necessary to protect your network and customers:
  - network architecture and design
  - network management
  - supporting security components
  - access and authentification

• The BSS situation of today and how it affects Convergence
• Assessing the NGN billing and pricing strategies
• Reviewing the flat rate impact on converged services
• How to attract the NGN customer
• What are the revenue sources for NGN services?