Informa Telecoms & Media Shop - Deploying and Managing DVB-H '07
 

Deploying and Managing DVB-H '07

Evolving standards, developing business models and rolling out commercial services

26 - 27 September 2007, Le Méridien Piccadilly, London, UK

Main Agenda

DAY ONE - WEDNESDAY 26TH SEPTEMBER 2007

Registration and Coffee

08:20

Welcome Address and Speed Networking

08:40
Speed Networking: A chance to get to know your peers before the start of the conference in a relaxed and informal atmosphere

Opening Remarks by the Chair

08:50
  • Chair: Mike Short, Vice President, Research & Development, O2, UK

DVB-H COMMERCIAL ROLL OUT EXPERIENCES

One Year On: How Have Commercially Launched DVB-H Services Evolved?

09:00
  • Analysing consumer uptake patterns of DVB-H service offerings over the first 12 months
  • What have commercial rollouts taught us about the Mobile TV viewing habits of the consumer?
  • Service proposition of commercial DVB-H services: How can this be enhanced to increase consumer uptake?
    • Increased handset variety?
    • Increased content availability?
    • Improved indoor reception and wider nationwide coverage?
    • Francesco Pugliese, Marketing Director, DVB-H, 3 Italia,

SPECTRUM FOCUS SESSION

An overview of the challenges facing DVB-H across Europe

09:30
  • Reviewing the latest development and timescales in allocating UHF spectrum to DVB-H broadcast
    • Which territories have made significant progress towards commercial rollout?
    • What is the competitive landscape for this scarce resource?
  • Assessing the potential affect of the European Union action and spectrum delays
  • What are the key drivers and market potential for DVB-H in Europe
  • David McQueen, Principal Analyst, Informa Telecoms & Media, UK

Lessons learnt: Developing Strategies to Successfully Navigate the Spectrum Allocation Negotiating Process in the Netherlands

10:00
  • Identifying and understanding the needs of all parties bidding for DVB-H-relevant spectrum allocation:
    • Do these parties (e.g. broadcasters) share end-goals with MNOs? Evaluating the case for joint bids for spectrum allocation
  • Developing and gaining support (content owners, broadcasters, infrastructure providers) for the case of DVB-H as one of the premier future uses of UHF spectrum
  • Working with national regulators to identify and clear suitable UHF spectrum as quickly and efficiently as possible
  • Jilles Van den Beukel, Director of European Affairs, KPN Mobile, The Netherlands

Networking and Refreshments Break

10:30

Assessing the Case of DVB-SH: A Natural Evolution of the DVB-H Standard?

11:00
  • Critically evaluating the delivery of DVB-H in the S-band, by direct comparison with DVB-H in UHF and the L-band. Focussing on:
    • Time-to-market
    • CAPEX and OPEX requirements
    • Infrastructure requirements
    • Indoor and outdoor coverage
    • Handset requirements
  • Evaluating the appeal of DVB-SH to post-DVB-H rollout mobile operators.
  • Evaluating the STiMi standard - how closely is this related to DVB-SH?
  • Herbert Mittermayr, Vice President, Marketing, Alcatel-Lucent Mobile Broadcast

DVB-H: Is a mobile broadcast standard the correct starting point for delivery of TV services to 3 screens? Are we on the verge of convergence?

11:30
  • Examining how BCAST and IPDC over DVB-H are enabling the reception of broadcast, multicast and unicast services on the handset
    • Evaluating the network from a device perspective
  • Case study: Deploying Mobile TV platforms on PCs and other consumer devices
  • The next steps: Is Mobile TV the logical next step for IPTV?
    • Assessing the challenges for broadcasters and operators of delivering common content to three screens
    • Mobile TV vs. IPTV - a common architecture to deliver content to the user when and where they want it
  • John Maguire, General Manager, Consumer Mobile, Silicon, S3 Group, Ireland

Developing Mobile Solutions to Act as Mobile TV Business Enablers: From CA/DRM to Advanced Interactive Features

12:00
  • Evaluating the success of conditional access solutions as efficient business enablers for mobile operators
  • Evaluating the challenges of developing and deploying a fully integrated end-to-end TV solution: From security to interactivity
  • Advanced ergonomic branded user interface: The key success factor to differentiate your Mobile TV offering from the competition?
  • Nicolas Choquart, Director Mobile and New Business activities, EMEA Region, NDS
INTERACTIVE PANEL DISCUSSION

Conditional Access:Will the Development of Open Standards Allow Operators More Freedom in the DVB-H Service They Can Deliver to the Consumer?

12:30
  • Evaluating the success of proprietary-based conditional access solutions deployed by operators with commercial DVB-H services.
  • What improvements does the next generation of these proprietary solutions promise to deliver to operators?
    • Will different handset models continue to require individual integration?
  • Moving towards conditional access solutions based on open standards: An overview of the merits of developing solutions based on OMA BCAST standards
  • Critically comparing the two arms of the OMA BCAST standards: DRM-based vs. smartcard-based
  • What does the future hold for conditional access? Is there an opportunity for proprietary solutions to co-exist with solutions based on open standards?
  • Sungoh Hwang, Senior Engineer, Samsung, Korea
  • Nicolas Choquart, Director Mobile and New Business activities, EMEA Region, NDS
  • A Representative, Nokia, Finland*
  • More Panellists to be announced.

Lunch

13:15

Utilizing the Mobile Platform to Build Winning Converged and Interactive TV Viewing User Experiences

14:15
  • Evaluating the progress towards end-user acceptance of the Mobile TV experience
  • Assessing the merits of delivering Mobile TV as part of a converged TV experience
  • The impact value added services will offer:
    • Video on Demand (VoD)
    • Personal Video Recorder (PVR)
    • Personal Advertisement
    • Community-based Participatory Applications
  • Building winning converged and interactive TV viewing user experiences
  • Bilal Saleh, Director, Application Services - EMEA/LAC regions, Motorola

Returning to the Beginning: Utilizing DVB-H as IP Datacast Technology to Deliver Rich Media Content to the Consumer

14:45
  • Exploring the origins of the DVB-H standard. Why should its use be solely limited to Mobile TV?
  • Harnessing the power of DVB-H and expanding phone memory: Evaluating the range of applications that DVB-H (with a delivery capacity of 100Gb/day) can enable:
    • Case study 1: Subscription-based push-delivery of content to devices to be viewed on-demand
    • Case study 2: DRM-based content demos to encourage further content exploration by the consumer
  • Thinking 'out-of-the box': Identifying future potential applications of DVB-H
  • Benoit Joly, Director of Mobile TV and IPTV Product Marketing, Thomson, France

Establishing a Defined Method for Licensing Content to be Delivered via DVB-H Broadcast to Mobile Devices

15:15
  • Identifying the benefits to MNOs of extending content licenses covering DVB-T broadcast to DVB-H:
    • Reduce overheads of a thin margin business model
    • Establish continuity across digital media
  • What benefits would such a content license extension offer to content owners?
  • Evaluating alternative licensing models to allow for the mobilization of content via DVB-H broadcast. Can any of these alternatives be supported by current DVB-H business models:
    • Content owner-specific channels to allay the potential cost of content acquisition?
  • Antongiulio Lombardi, Regulatory and Consumer Affairs Director, 3 Italia, Italy

Networking and Refreshments Break

15:45
INTERACTIVE PANEL DISCUSSION

Developing Solutions to Facilitate Handset Interoperability Between Different Broadcast Standards

16:15
  • What technical challenges does a multimode Mobile TV chipset present to silicon companies?
    • How can integration challenges be overcome?
    • Is it possible to support DVB-H in both UHF and the L-band on one multi-mode Mobile TV chip?
  • What aerial challenges do multimode devices present to handset manufacturers?
  • Analysing the benefits of multimode broadcast standard chipsets to handset manufacturers:
    • Greater presence in a fractured market
    • Customer retention when switching to networks operating different Mobile TV broadcast standards
  • Will multimode Mobile TV chips significantly change the deployment strategies of operators looking to roll-out across multiple territories?
  • Alon Ironi, CEO, Siano Mobile Silicon, Israel
  • Niall O'Hearcain, CTO, Frontier Silicon, UK
  • John Maguire, General Manager, Consumer Mobile, Silicon, S3 Group, Ireland
  • More Panellists to be announced.

Developing the Case for Implementing Multimedia Broadcast Multicast Service (MBMS) to Deliver Mobile TV to the Mass Market over UMTS Cellular Networks

17:00
  • What benefits would delivery by MBMS bring to operators looking to roll out a Mobile TV service:
    • Reduced rollout costs compared with DVB-H?
    • Full operator control over the network?
  • Can current and future UMTS networks function effectively given the absorbing of network capacity by MBMS?
  • Should MBMS necessarily be considered a disruptive technology for DVB-H?
    • Examining the potential of integrating both DVB-H and MBMS into a Mobile TV product that delivers a range of content to the consumer (ranging from broadcast to on-demand)
  • Lars Knutsen, Product Group Manager, Mobile Data Services, TDC Mobil, Denmark

End of Day One followed by Networking Drinks Reception

17:30
DAY TWO - THURSDAY 27TH SEPTEMBER 2007

Registration and Coffee

08:20

Welcome Address and Speed Networking

08:40
Speed Networking: A chance to get to know your peers before the start of the conference in a relaxed and informal atmosphere

Opening Remarks by the Chair

08:50
  • Chair: Mark Watkins, Director, Mobile Media, National Grid Wireless

DVB-H BUSINESS MODEL AND SERVICE FOCUS SESSION

Preparing for Commercial Rollout: Assessing the MNO Consortium Business Model for Delivery of Mobile TV Over DVB-H

09:00
  • Assessing the relative merits of delivering DVB-H services as part of an MNO consortium. Focussing on:
    • Infrastructure (investment requirements and ownership)
    • Efficient use of limited spectrum
    • Level of interaction between consortium partners and with DVB-H network operator
  • Confronting the challenge of differentiating an operator's DVB-H service when part of an MNO consortium. Should MNOs differentiate their products via:
      - Tariffs? - Content? - Handset portfolio?
  • Bernhard von Canstein, New Business Development, Vodafone, Germany

Utilizing Advertising Revenues to Increase Profitability of Commercially Launched DVB-H Services

09:30
  • How should defined TV advertising models be adapted to the mobile domain?
  • How much revenues can be expected to come from the advertising world?
  • Can advertising support an operator's DVB-H service by partially subsidizing customer subscription costs?
  • Identifying the technical and business challenges of incorporating advertising into today's DVB-H services:
    • How to provide audience measurements data to support investor choices
    • Smoothly integrating advertising into the ESG and TV streams
  • Assessing the benefits available to advertisers when entering the Mobile TV space
  • Gian Paolo Balboni, Senior Program Manager, TV and Multimedia, Telecom Italia, Italy

Strategies to Differentiate the Mobile TV Experience Delivered to the Customer

10:00
  • Lessons Learnt:What can be learnt from the experiences and feedback from early Mobile TV trials?
  • How can interactivity improve the Mobile TV experience for the end user?
  • Utilizing interactivity to add value to the Mobile TV service offered to the consumer:
      - Voting - Gaming - Advertising - Focussed content
  • Tackling the challenges of integrating and differentiating the service
  • Martin Cockerell, Broadcast Strategy Manager, Group Technology, Telefonica O2, UK

Networking and Refreshments Break

10:30

Creating Interactivity: A Key Differentiator to Deliver an Appealing DVB-H Offering to the Consumer

11:00
  • Defining `interactivity' for Mobile TV:What do operators hope to tie in with their DVB-H service?
    • Relevant programming information?
    • Program and user-specific advertising?
    • Access to operator portal and operator-owned content?
  • Tackling the challenges of integrating interactivity into a fully functional ESG
  • Examining the role for existing and future cellular networks in supporting the interactive element of DVB-H services
  • Jonas Kronlund, Technology Manager, Elisa, Finland

Optimizing the User Experience of DVB-H to Smooth Mass Market Consumer Adoption of the Mobile TV Product

11:30
  • Developing a strategic device roadmap to support the rapid expansion of the DVB-H standard worldwide
    • An overview of territories entering the final stage of DVB-H development pre-rollout
    • Identifying DVB-H based services that display significant consumer appeal.
    • What integration challenges will this cause for the development of next generation handsets?
  • Ensuring interoperability through partnerships and deploying solutions based on open standards
    • Evaluating the benefits of employing OMA BCAST-based solutions for the whole Mobile TV value chain
  • Harri Männistö, Director, Nokia Nseries Watch New, Multimedia, Nokia, Finland
CONTENT OWNERS PERSPECTIVE

Placing Content at the Heart of Mobile TV: Building a Sustainable Mobile TV Business Model Based on the Delivery of Superb Content

12:00
  • Developing content to deliver to the Mobile TV viewer
    • What type (sports, news, soaps, films) and format (simulcast, `made-for-mobile') of content do consumers want to view on their mobile devices?
  • Evaluating the current DVB-H service delivery of content to the consumer: How could this be improved?
    • Reformatted content specifically for the mobile device?
    • Incorporation of content interactivity?
  • Defining the positioning of content owner in the Mobile TV ecosystem.
    • Do Mobile TV business models need to be redefined to give content owners a greater share of revenues generated?
  • David Bogi, DTT New Media Projects Responsible,Mediaset
INTERACTIVE PANEL DISCUSSION

Critically Analysing the Benefits of Outsourcing the Building and Maintenance of a DVB-H Network to a Third Party

12:30
  • Overcoming the technical challenges associated with building a DVB-H network. Do MNOs have the resources internally to confront these challenges?
  • Balancing the high OPEX and CAPEX associated with a DVB-H network with the control and revenue associated with full ownership
  • DVB-H network ownership through M&A. Evaluating the business sense of MNOs acquiring companies operating DVB-H networks
  • Identifying the ideal partners for MNOs to outsource DVB-H network operations to
  • Alex Mestre, Strategic Marketing Manager, Abertis Telecom, Spain
  • Robert Foss, Head of Product and Service Marketing, Arqiva, UK
  • More Panellists to be announced.

Lunch

13:15

DEVELOPING DVB-H ROLLOUT STRATEGIES BASED ON TRIAL EXPERIENCES

Worldwide Mobile TV Case Studies: A Security Focus?

14:25
  • Real life experiences of successful business models that ensure maximum profitability of Mobile TV service offering
  • Providing a Mobile TV content protection update
    o How effective are current content protection systems
    o What built-in functionality will be required in future content protection systems
  • Presenting Mobile TV business case studies. What has Irdeto learnt about the future of the Mobile TV business though experiences with its partners?
  • Fevzi Çakmak, Director of Business Development, Irdeto

Vienna Mobile TV Pilot: Presenting the Lessons Learnt from this Multipartner DVB-H Trial

14:55
  • Analysing the success of multiple partners contributing towards the delivery of a Mobile TV service to the consumer.
    • Will the inter-operator and operator-broadcaster relationships established during the trial form the backbone of an Austrian Mobile TV business model?
  • How has the trial results affected the technology choices involved in operator DVB-H roll out strategies?
  • Evaluating the consumer reaction to `made-for-mobile' content delivered via DVB-H broadcast
  • Incorporation of interactivity into the service offering: How was this realized, and how is it likely to evolve before commercial rollout?
  • Alexander Wachlowski, Senior Product Marketing Manager, Innovations and Web Portal, Mobilkom Austria, Austria
  • Franz Kröpfl, Mobilkom Austria, Austria

Second Phase DVB-H Trials: Evaluating the Results of Switzerland's DVB-H Trial Focusing on Customer Acceptance

15:25
  • Exploring the details behind the Swiss DVB-H trial:
    • Highlighting the number, cross-section and background of the participants involved
    • Channel selection:What channels were offered to the consumer and why were these channels chose?
  • What did the trial suggest about the value of Mobile TV to the Swiss consumer?
    • What was the perceived value of the service in terms of ease of use, ease of adoption?
  • Utilizing trial results to define the Mobile TV service wanted by customers
  • Importance of Handset selection
  • Usage behaviour (channels, time, place)
  • Tariffs and bundling
    • Identifying the key trial findings.What effect will these finding have on sunrise's potential commercial DVB-H offering?
  • Patrick Honegger, Project Manager, sunrise/TDC Switzerland, Switzerland

Networking and Refreshments Break

15:55

Mobilink: Exploring the Business Rationale and Strategy for DVB-H Deployment in Pakistan

16:10
  • Exploring the current status of Mobile TV deployments in the region
  • Critically comparing Mobile TV business with VAS business.What additional opportunities does Mobile TV present for operators?
  • Evaluating the business case and market strategy for deploying Mobile TV over a DVB-H broadcast network in Pakistan
  • Compiling a content selection and Bouquet formation that offer real consumer appeal
  • Formulating strategies to harness advertising revenues for sustained growth and profitability
  • Muhammad Ali Khan, Manager Strategy and Business Development, Mobilink, Pakistan

Applying Lessons from DVB-H Trials to Develop the Australian Mobile TV Business Model

16:40
  • Considering the key commercial and technical learning from DVB-H trials conducted by Broadcast Australia.How do these feed into the Australian DVB-H business model proceeding forward?
  • Laying out the plans for licensing and launching of commercial Mobile TV services in Australia
  • Identifying the key partners and technology providers in the Mobile TV value chain required to drive implementation
  • Evaluating the DVB-H service launch critical success factors
  • Martin Farrimond, General Manager - Mobile TV, Broadcast Australia, Australia

Endeavouring to Bring DVB-H to Market in North America: Experiences from Modeo's NYC Mobile TV Beta Service

17:10
  • DVB-H and Windows Mobile: Tackling integration challenges of implementing a DVB-H service on a new platform.
    • Has the HTC smartphone met expectations in terms of both performance and user acceptance?
  • How has Modeo's DVB-H network performed since the launch of the beta service?
    • Has the FCC-approved increase in the transmission power of Modeo's L-band spectrum license significantly improved the service offering?
  • Analysing the customer perception of Modeo's Mobile TV product
    • Analysing beta service viewing patterns and extrapolating potential viewing habits of commercial Mobile TV service users
  • What does the future hold for DVB-H services in North America?
  • Russell Inman, Head of Engineering, National Grid Wireless, UK

End of Conference

17:40