Informa Telecoms & Media Shop - Multimedia Handsets '07
 

Multimedia Handsets '07

Enhancing the user experience to drive up content revenues

20-22 March 2007, Amsterdam RAI, Amsterdam, The Netherlands

Main Agenda

Day One Tuesday 20 March 2007

Registration

08.30

Welcome Address and Speed Networking

09.00

Chairman’s Introduction

09.05
  • Dave McQueen, Principal Analyst, Informa Telecoms and Media UK

How can advances in handset technology feed through to increased ARPU for the network operator?

09:15
Operator's Viewpoint:
  • Producing devices that simplify the access to mobile content and services.
  • Intelligent access: offering and delivering appropriate mobile content and services to consumers on a case by case basis?
  • Optimising the multimedia service offered to the consumer to increase customer loyalty and long-term retention.
  • Identifying key areas requiring technological improvement to create an outstanding user experience.
  • Darren Edwards, Head of User Experience, WHAM,a member of the Hutchison a member of the Hutchison Whampoa Group, UK

Mobile TV: Business Cases, Technological Decisions and Enhancement of the User Experience

Lessons learnt from implementation of DVB-H in Europe: Solving technological issues, identifying consumer trends

09:45
Operator's Viewpoint:
  • Identification and resolution of technological barriers to DVB-H implementation.
  • Quantitative analysis of the customer uptake of the DVB-H based mobile TV service.
  • Identification of the most appealing format of mobile TV product to the consumer.
  • Gian Paolo Balboni, Senior Program Manager, TV and multimedia services, Telecom Italia, Italy

Establishing interoperability between DVB-H handsets, an essential step towards further commercial launches of DVB-H

10:15
  • Evaluating the standardization of the Electronic Service Guide (ESG) required for interoperability.What set of standards are the best way forward?
  • Identifying and implementing content protection standards that will favour DVB-H handset interoperability.
  • One DVB-H multiplex operator handling DVB-H services from several mobile operators? What will be the impact on DVB-H handsets?
  • Dr. Thierry Werling, Senior Engineer, LG electronics

Refreshments and Networking Break

10:45

Strategic Challenges for the Roll-out of Mobile Broadcast TV

11:15
  • Challenges for commercial deployments: Europe, South Korea, China, Japan, USA.
  • A strategic analysis of broadcast technologies including DVB-H, MediaFLO, DMB, STiMi.
  • Handsets: price and usability as potential barriers to mass market adoption.
  • Forecasts Adoption of cellular and non-cellular devices worldwide.
  • Mark Burk, Research Analyst, Informa Telecoms and Media UK

What demands does Mobile TV place on the multimedia handset?

11:45
Interactive Panel Discussion
  • Identifying key areas of improvement required in handset design components and features to enable an acceptable consumer experience of mobile TV.
    • specifically focusing on: handset display (shape, resolution and minimum size), keypad navigational tools, video and audio quality.
    • improving the power management of multimedia handsets to minimize the power burden Mobile TV places on them.
  • How will broadcast technologies shape the future of the multimedia handset?
    • interoperability between different broadcasting standards or faithful to a lone standard? What are the technological implications of either approach?
  • Interactive Panel Discussion
  • Panel Moderator: Julia Resnick, VP New Segments, Telephia
  • Gian Paolo Balboni, Senior Program Manager, TV and multimedia services, Telecom Italia, Italy
  • Dr. Thierry Werling, Senior Engineer, LG electronics, France
  • Mark Burk, Research Analyst, Informa Telecoms and Media UK

Lunch

12:30

Improving Handset Design and the Mobile Multimedia User Experience

Optimizing mobile content and service use via user interface improvement

14:00
  • Identification of user interface-related barriers preventing optimal access of mobile content and services by the consumer.
  • Enhancement and customization to produce a graphically rich, consumerfriendly user interface to increase ease of access to mobile content and services.
  • Using firmware over the air update (FOTA) technology to allow further customization of the user interface throughout a phone’s lifetime.
  • Ludvig Linge, Co-Founder, The Astonishing Tribe

Personalizing the user experience to focus consumer browsing habits and increase their mobile content purchases

14:30
  • Producing software solutions, aimed at the on-device portal, to assist the consumer in finding the content they want - immediate and relevant.
  • Will detailed personalization of the on-device experience result in increased content revenues?
  • Can targeted advertising open up completely new revenue streams?
  • What are the limiting factors around personalisation?
  • Scott Stonham, Marketing Director,Openwave

Refreshments and Networking Break

15:00

Analysis of how handset market segmentation is driving changes in multimedia handset form factor

15:30
  • Does the establishment of one device to carry out all multimedia functions make any sense?
  • Analyzing the segmentation of the handset market.
  • What does each segment need from their handset? What effect should this information have on handset design?
  • Harm W. Hogenbirk, CEO and Co-Founder, Pilotfish

How can the ARPU from multimedia content and services be increased?

16:00
Interactive Panel Discussion
  • What are the root causes of the current poor consumer uptake of most multimedia content and services? Lack of appealing content? Technology failures when attempting to access them?
  • How can we improve access to and usability of multimedia content and services?
  • Will new forms of content stimulate uptake of content and service products already available to the consumer?
  • Panel Moderator: Darren Edwards, Head of User Experience, WHAM, a member of the Hutchison Whampoa Group
  • Ludwig Linge, Co-Founder, The Astonishing Tribe, Sweden
  • Herbert Vanhove, VP & GM, QIS MediaFLO Europe, QUALCOMM Europe
  • Olof Schybergson, Lead Designer and Co-Founder, Fjord

Chairman's closing remarks

16:45

End of Day One

17:00
 

Day Two Wednesday 21 March 2007

Chairman's Introduction

09:00
  • Neil Mawston, Associate Director, Global Wireless Practice, Strategy Analytics, UK

Delivering World Class multimedia capabilities - how integration of best in class multimedia capabilities can be delivered in mass market devices

09:15
Keynote Presentation
  • What capabilities does the mobile device need to compete?
  • Benchmarking against consumer electronics
  • Integration of multimedia capabilities
  • Which technologies will drive new revenues – evidence from other markets
  • Will Brown, Director of Technical Marketing, Qualcomm Europe

Examining Possible Killer Applications that will drive the uptake of Next Generation Handsets

Mobile Internet: Confronting and resolving issues of usability

09:45
Operator's Viewpoint:
  • Evaluating the convergence of multimedia applications and the mobile web.
  • Analysis of how new standards are enhancing the user experience of the mobile internet.
  • Understanding and implementing handset requirements for a desirable mobile web experience.
  • Daniel Appelquist, Senior Technology Strategist, Vodafone, UK

Taking technology decisions away from the consumer: the convergent evolution of messaging services

10:15
  • Consolidating the silos of messaging enablers and infrastructure to offer a new single communication enabler - Convergence of IP Messaging (CPM).
  • Who is driving the standards for CPM?
  • Identifying and analysing the key components of CPM.
  • Evaluating the benefits of CPM for the end users and service providers.
  • What are the key drivers for the success of CPM?
  • When are the first CPM prototypes expected to be available for user trials?
  • Mubashir Mian, Senior Technical Marketing Manager,Messaging, Motorola Mobile Devices, USA

Examining the future potential and possibilities of emerging mass market location-based services

10:45
  • Identifying and highlighting applications of location based services appealing to the mass market.
  • Identifying the technology and platform requirements needed to create successful location based service products.
  • Tailoring location based services to the needs of the user.
  • Evaluating potential barriers to user acceptance of location based services products. How can these potential barriers be overcome?
  • Dr Andreas Böhm, Intelligent and Context Aware Solutions, T-Systems, Germany

Bringing GPS based location services to market in Europe: opportunities and challenges

11:15
Operator's Viewpoint:
  • Delivering new GPS based applications for consumers to market: opportunities for operators
  • Challenges ahead - a more complex value chain
  • GPS based applications - how can we deliver an excellent customer experience and drive data revenues and consumer uptake of 3G handsets?
  • Glyn Porah O2, UK

Refreshments and Networking Break

11:45

Future Direction of Technologies Empowering the Multimedia Handest

Mobile phone displays and their role in multimedia

12:15
  • Analysing the shipment history of mobile phone main- and sub-displays.
  • Assessing the key display requirements of the mobile phone display.
    • front of screen performance
    • size and weight
    • power consumption
  • Looking beyond TFT LCD displays: Reflective, OLED and flexible displays.
  • Shipments and revenue forecasts for different mobile phone display technologies.
  • Barry Young, SVP, DisplaySearch, USA

Lunch

12:45

What future path must the gaming community take to drive up ARPU from mobile gaming?

14:15
  • The evolution of handset design required to provide a well-rounded gaming experience
  • Developer and Handset Manufacturer Partnerships: Driving Innovation and increased ARPU in the mobile gaming space
  • Examining the operator’s role: maintaining quality control whilst broadening the scope of their gaming content
  • Lincoln Wallen, Vice President, CTO EA Mobile, EA Games,UK

OpenKode: An open standard accelerated media stack

14:45
  • Identifying the key benefits of this accelerated media stack (royalty-free, cross platform, streamlining for handheld application deployment).
  • Assessing the suitability of OpenKode for accelerated user interfaces.
  • Will OpenKode lead to defragmentation of the native content market? What consequences may this have for the future of mobile gaming?
  • Evaluating the ability of OpenKode to enable native content distribution models.
  • Neil Trevett, President, The Khronos Group,USA

The impact of standards based multimedia on the mobile experience

15:15
  • Hardware acceleration for enhanced performance and improved battery life.
  • Applying OpenGL ES for gaming, 3D mapping and advanced UI.
  • Presenting Open VG for UI, 2D mapping and font rendering.
  • Demonstrating the use of OpenMax for digital video.
  • NVIDIA GoForce 5500 demonstrations.
  • Oscar Clark, Mobile Operator Strategy EMEA, NVIDIA,UK

Refreshments and Networking Break

15:45

Baseband, confronting the eternal challenges: more features, less power consumption, lower cost Trends in multimedia handsets: features, cost, use cases.

16:15
  • Examining architecture issues and trade-offs: Hardware vs software, control vs data planes.
  • Identifying and solving key system integration challenges: modularity, optimisation, re-use.
  • Thierry Lambert, Multimedia Devices and Middleware Product, Motorola,UK

The $30 BoM Multimedia Handset: Identifying potential obstacles and implementing possible solutions

16:45
Interactive Panel Discussion
  • What implications does a $30 BoM multimedia handset have for chipset manufacturers? Is a single chip solution the only way forward?
  • Will the drive to lower the BoM mean that the full multimedia capabilities of the mobile handsets will not be realized? Could a $30 BoM include the price of a GPU?
  • If the $30 BoM cannot be realized, is the consumer prepared to pay a premium for multimedia handsets?
  • Oscar Clark, Mobile Operator Strategy EMEA, NVIDIA
  • Thierry Lambert, Multimedia Devices and Middleware Product, Motorola,UK
  • Will Brown, Director of Technical Marketing, Qualcomm Europe

Chairman's closing remarks

17:30

End of Day Two

17:45
 

Day Three Thursday 22 March 2007

Chairman's Introduction

09:00
  • Yves Leonard, Chairman, MMC Assocation and Director, Samsung Semiconductor, Germany

Optimising the Mobile Musical Experience of the Consumer

Unlocking the full potential of music on the mobile handset to increase related content and service revenues

09:15
Operator
  • 3MusicStore: Bringing the best possible freedom of choice to the mobile music market.
  • Operator and Handset Manufacturer Partnerships: Driving Innovation and increased ARPU in the mobile music space.
  • Building on the success of mobile music to assist uptake of other multimedia content and services in the mobile space.
  • Anna Grandt, Manager 3 Design and Interaction, 3, Sweden

Releasing the full potential of mobile content: Reducing limitations and maximising opportunities

09:45
Content Owner
  • How can handset usability & performance be improved to provide a better user experience?
  • Identifying the need for enabling interoperability between devices.
  • How can services better facilitate the classic long tail model by improving product positioning and increasing depth of catalogue?
  • How can services leverage the various consumer touch points to explore direct marketing opportunities and increase ARPU?
  • Changing business models and future landscape - a look at legitimate P2P models, super distribution, discovery, user generated content, etc.
  • Markus Stripf, Director of Strategic Technology, Warner Music International, UK

Moving towards digital convergence: Creating DRM solutions that ensure interoperability across digital devices

10:15
  • The importance of DRM interoperability: Meeting user expectations for content anytime, anywhere
  • Interoperability means different things to different people: Delivering content to multiple device types, users sharing content between devices, and more
  • Comparing proprietary and standards-based DRM: How does the type of DRM technology impact interoperability?
  • The holy grail: Achieving user-friendly, interoperable, secure content protection using DRM and more
  • Simon Blake-Wilson, Managing Director, DRM Products, SafeNet, The Netherlands

Refreshments and Networking Break

10:45

Can the mobile handset compete with the dedicated MP3 player?

11:15
Panel Discussion
  • Will the multi-functional capabilities of the multimedia handset eventually render the dedicated mp3 player obsolete? Does the consumer want to store their music on a multi-functional device?
  • How can handset manufacturers fully utilize the additional functionality the multimedia handset possesses compared to the dedicated mp3 player?
  • Is the requirement for multimedia handset multi-functionality preventing handset form factor and user interface being optimized for music?
  • Pascal Caillon, Director MNO Business Unit, SanDisk Corporation, USA
  • Anna Grandt, Manager 3 Design and Interaction, 3, Sweden
  • Markus Stripf, Director of Strategic Technology, Warner Music International, UK

Memory cards and mobile entertainment: Movies and music now playing on your phone

12:00
  • Do mass market consumers really want a portable media format for content on phones?
  • What are the consumer and MNO tradeoffs between download, pre-load and side-load business models on memory cards?
  • Successful memory card content projects and growing trends that affect handsets.
  • Pascal Caillon, Director MNO Business Unit, SanDisk Corporation, USA

Lunch

12:30

Realising the Full Connectivity Capabilities of Multimedia Handsets

Seamless multimedia experience with multimedia handsets

14:00
  • Assessing and predicting future multimedia handset capabilities.
  • Examining seamless multimedia experience use cases.
  • Evaluating the role of the Bluetooth wireless experience in future multimedia handsets.
  • Identifying and predicting timelines and market impact.
  • John Barr, Director of Standards Realization, Motorola and Chairman of the Board of Directors, Bluetooth SIG, USA

Bluetooth - Taking personal connectivity of the multimedia handset into the next decade

14:30
  • Presenting a Bluetooth roadmap update.
  • How is the Bluetooth SIG addressing the consumer requirements?
  • Is there a future for "traditional" Bluetooth or will it all be about UWB?
  • What applications will drive demand for future personal connectivity in the handsets?
  • What issues needs to be addressed for continued Bluetooth success?
  • Anders Edlund, Marketing Director, Bluetooth SIG, Sweden

Refreshments and Networking Break

15:00

Monetizing Ultra Wideband connections in mobile handsets

15:30
  • Identification and description of new business models to allow operator monetization of WPAN connections.
  • Evaluating the potential of UWB WPAN connections to expand ARPU, reduce churn and leverage hidden assets of operators.
  • Will USB WPAN connections result in the mobile handset becoming an integral part of the Digital Home?
  • Mark Bowles, Co-Founder and VP of Business Development and Corporate Marketing, Staccato Communications, USA

Personal Area Networks: Extending multimedia beyond the handset

16:00
  • Evaluation of the different technologies that enable Personal Area Networks (PANs).
  • Discussion of possible applications of area networks with mobile handsets at their core: both personal and inter-personal.
  • Analyzing security and content protection issues arising due to the increased connectivity that personal and inter-personal area networks provide.
  • Mark Bowles, Co-Founder and VP of Business Development and Corporate Marketing, Staccato Communications, USA
  • Anders Edlund, Marketing Director, Bluetooth SIG, Sweden
  • John Barr, Director of Standards Realization, Motorola and Chairman of the Board of Directors, Bluetooth SIG, USA
  • Haari Tulimaa, Head of Technology Out-Licensing, Corporate Strategy, Nokia, Finland

Chairman's closing remarks

16:45

End of Conference

17:00