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Mobile Converged Devices '07
Achieving Advanced Functionality in a Manageable and Monetise-able Wi-Fi/Cellular Environment
23-24 January 2007 - Jurys Great Russell Street Hotel, London, UK
Conference Agenda
Day One Tuesday 23 January 2007
An Analysis of Operator Strategy and Device Market Dynamics, to Inform Successful Wi-Fi/Cellular Roll-Out
Welcome Address and Speed Networking
09.00
NETWORKING SESSION
Speed Networking: A chance to get to know your peers before the start of the conference in a relaxed and informal atmosphere. Examining the Operators' Priorities for Wi-Fi/Cellular Handsets to Ensure Development of the Right Devices
Chair's Welcome and Address
09.15
- Chair: Ryan Jarvis, CEO, Macropolitan, UK; Former Chairman of FMCA
Evaluating the Benefits of Wi-Fi/Cellular Devices to the Mobile Operator and End-User
09.25
OPERATOR
- How FMC strategy can benefit the mobile operator in maximizing market share
- Examining the opportunities for mobile operators to differentiate their service through Wi-Fi/Cellular device choices
- What advantages can Wi-Fi/Cellular devices offer to the end-user - in terms of coverage and IP connectivity?
Speaker(s):
- Ovidio Michelangeli, Head of Wireline - Wireless Technologies Department, WIND, Italy
The "Ideal" Wi-Fi/Cellular Device: Understanding the Operator's Priorities for a Manageable and Compelling Handset
09.50
OPERATOR
- The operator's need for an easily managed device that can excite the end-user
- Examining and prioritising functionality requirements: What do enterprise and residential users want from the FMC service? Over what range should Wi-Fi connectivity be achieved? At what cost?
- The UMA, SIP or IMS Voice Call Continuity (VCC) question: Comparing the advantages of both protocols and their role in future strategy
Speaker(s):
- Anders Wasterlid, Vice President of Products and Devices, O2; Chairman, OMTP
An Appraisal of the Models for Managing a Wi-Fi/Cellular Device and Service Proposition
10.15
OPERATOR
- How can operators use converged devices to maximise voice and data revenues?
- Examining the roll-outs and pricing plans of the very first deployments
- The role of device subsidies in deployment strategy - Must Wi-Fi/Cellular devices always be subsidized to capture market share?
- Should operators work with, or around, third party VoIP solutions?
Speaker(s):
- A Senior Representative, Orange SA
The Wi-Fi/Cellular Device as a Key Differentiator for MVNO Strategy
10.40
OPERATOR
- Examining the role of the Wi-Fi/Cellular device and service in targeting a consumer segment. What are user requirements? How can users be made aware of the advantages of the converged device?
- Choosing the right device: why Hello chose the Qtek as the Onephone offering
- Consumer feedback from the first deployments
Speaker(s):
- Matthias Peter, COO,Hello AS, Norway
Fireside Chat with Keynote Speakers
11.05
An opportunity to address your questions to the morning's speakers in a relaxed setting
Refreshments and Networking Break
11.20
Key Portfolio Decisions in Meeting the Requirements for Wi-Fi/Cellular Devices
11.50
OEM/ODM Innovation Case Studies
- Analysis of current and future demand - will greatest acceptance come from the Enterprise or Residential markets?
- Evaluating consumer need - what are the differing requirements of the enterprise and residential users? How can this be addressed in the optimum device portfolio?
- Examining the most important decisions to be made in terms of device technology - supporting UMA, SIP and IMS VCC
Speaker(s):
- Jinsung Choi, Senior VP,LG Electronics, Korea
Comparing the Current and Future Roles of UMA, SIP and IMS Voice Call Continuity (VCC) in Meeting Device Requirements
Session Chair: Dean Bubley, Managing Director, Disruptive Analysis, UKExamining TeliaSonera's Decision to Launch an FMC Service with UMA Devices
12.15
OPERATOR
- Why TeliaSonera chose to launch an FMC service for the Danish market
- Making the choice between UMA and the alternative technologies for handover
- Analysis of initial consumer response to the service - how will successes be built upon into the future?
Speaker(s):
- Eva Lindqvist, Senior Vice President, Corporate Mobile Business,TeliaSonera, Sweden
Comparing the Approaches of UMA, VCC and Sip Based Solutions in Ensuring the Security of the Wi-Fi/Cellular Device
12.40
OPERATOR
- Examining the authentication methods available to Protect Network and End-User,
- Analysis of the different approaches needed for UMA, VCC and SIP protocols
- How end-to-end encryption can be applied within the converged service
Speaker(s):
- Colin Blanchard, Security Risk & Compliance,BT, UK
Networking Lunch and Exhibition Visit
13.05
How Can Operators and Service Providers Make the Choice Between UMA, SIP and IMS Voice Call Continuity (VCC) Device Solutions, and Do They Really Have to?
14.15
INTERACTIVE PANEL DISCUSSION
- What are the advantages of UMA devices as the initial FMC converged device for GSM operators?
- How great is the first to market advantage of UMA and should carriers move to benefit from this?
- What is the role of IMS VCC within UMA deployments entering the market? Launching a great IMS VCC service: Over what timescales we will see the necessary readiness in devices and networks ready? Who will be the industry leaders?
- How can we measure the growth of FMC services and markets: device or systems driven?
Speaker(s):
- A Senior Representative, Kineto Wireless, USA
- Leo Nikkari, Executive Director,MobileIGNITE, USA
How Wireless Voice Over IP is Changing the Dynamics of the Mobile Device Market
Internet Convergence: Revolution in Pocketable Devices
14.55
OEM Keynote
As the world's largest manufacturer of mobile handsets, the importance of Nokia's lead in the development of converged devices is undoubted. Here, Ari Virtanen, head of the Convergence Products business of Nokia Multimedia, will explore the role of internet convergence in the new consumer proposition. This Keynote Address will include an examination of the n770 internet tablet, and its place in the changing mobile device market.
Speaker(s):
- Ari Virtanen, Vice President, Convergence Products, Multimedia,Nokia, Finland
Refreshments and Exhibition Visit
15.20
The New Internet Telephony Operator? Giving the consumer a choice
15.50
VOIP PROVIDER
- How the use of the internet as a voice network is changing the mobile industry; pricing models, user expectation, and device distribution/demand
- Opportunities and challenges in the wifi space
- GSM vs. Wifi - convergence or substitution
- Skype's partnership model for providing the services users want
Speaker(s):
- Eric Lagier, Head of Business Development,Skype Mobile, UK
How the Wider Adoption of Wireless VoIP Will Drive Change in the Value-Chain for Mobile Devices
16.15
VOIP PROVIDER
- How mobile alternatives to voice over cellular will bring new drivers to the mobile device market
- Evaluating the key influences in this changing market place: who will drive the markets of the future? User, internet service provider, operator, OEM or new industry partnerships?
- How users are increasingly bypassing traditional distribution channels, to directly choose the devices most closely configured to their requirements
Speaker(s):
- Arild Nilsen, CEO,Telio, Norway
Examining the Value Chain for Wi-Fi/Cellular Devices: How We Can Ensure Commercial Success in this Rapidly Changing Market Place?
16.40
INTERACTIVE PANEL DISCUSSION
- How is the mobile handset space changing as traditionally fixed, and new telephony players, enter the market?
- Who is driving the market for Wi-Fi/Cellular devices; now and into the future?
- How important are partnerships with alternative service providers such as VoIP providers and ISPs? How strong will their role be in the FMC ecosystem?
Speaker(s):
- Alan Wright, Head of Strategy and New Business Development,Motorola Devices Europe, UK
Final Questions and Closing Remarks by Session Chair
17.25
Networking Drinks Reception
17.40
NETWORKING SESSION
All participants of Mobile Converged Devices are invited to an exclusive drinks reception at the close of Day One. This informal gathering will give you the chance to discuss the day's issueswith speakers and delegates in a relaxed setting.
Day Two Wednesday 24 January 2007
The Development Models and Technology Choices Required to Ensure the Availability of Compelling Converged Devices
Chair's Welcome and Address
08.50
Successful Collaboration and Partnership Models for the Development of Wi-Fi/Cellular Devices
Developing and Deploying an FMC Enterprise Device through Close Industry Partnerships
09.00
OPERATOR
- BT's experience in working with device manufacturers on the requirements for BT Corporate Fusion - overcoming the challenge of developing the right devices within the right timescale
- How BT developed successful partnerships to provide WLAN and cellular connectivity for the Fusion offering, and how these are evolving to meet Enterprise's needs
- Successes and lessons learned from the roll-out of BT Fusion devices for the home user
Speaker(s):
- David Woodbridge, General Manager of Mobile Devices, BT, UK
Keynote Address by a Leading Wi-Fi Chipset Manufacturer
9.25
Coming Soon...
Examining OEM Portfolio Strategy for Wi-Fi/Cellular Devices
Making FMC Real: The Drive towards Integrated Wi-Fi/Cellular Device and Network Solutions
9.50
OEM/ODM
- The path to FMC - From connected home to cool devices
- How evolving network solutions are shaping Motorola's device portfolio
- The timescales of convergence - what, when and how
Speaker(s):
- Alan Wright, Head of Strategy and New Business Development, Motorola Devices Europe, UK
Why, and How, Customer-Specific Devices will Drive the Wi-Fi/Cellular Market
10.15
OEM/ODM
- Examining the customers specific approach for best solution-enablement
- Looking at specific customer segments: consumer and enterprise.
- Case studies of pilot/deployment projects
Speaker(s):
- Florian Seiche, Vice President, HTC Europe, UK
Fireside Chat with Keynote Speakers
10.40
An opportunity to address your questions to the morning's speakers in a relaxed setting
Refreshments and Exhibition Visit
10.55
ODM Innovation Case Studies
Examining the Decision to Develop a Family of IMS/VCC Devices Based Upon a Linux/Java SW Platform
11.25
OEM KEYNOTE
- The decision to develop Linux based WiFi/GSM devices - the advantage of the HW and SW platforms for speed, performance, functionality and cost trade-offs
- Developing a compelling device family with IMS/VCC capability for the mass market
- How far Linux can reduce BOM and development costs, compared with other architecture
Speaker(s):
- Roger Kung, CEO, E28, China
Successful Collaboration in the Development of a Compelling UMA Device
11.55
OEM/ODM
- Nokia's experience from close operator collaboration in the development of the 6136
- How collaboration framed the requirements of the device
- Arriving at a compromise between mobile, fixed and integrated operator requirements and the need for sustainable BOM
- Lessons to be learned for future collaboration
Speaker(s):
- Pekka Vayrynen, Product Program Manager, Mobile Phones, Nokia, Finland
Question and Answer Session with Innovation Speakers
12.25
Networking Lunch and Exhibition Visit
12.45
Reducing the BOM and Development Costs of Dual-Mode Devices to Enable Wider Market Adoption Interactive Panel Discussion
Can, and When,Will We Deliver the Right Wi-Fi/Cellular Devices for Wider, Mass-Market Adoption?
14.00
INTERACTIVE PANEL DISCUSSION
- Is there real market need for a mass-market Wi-Fi/Cellular service and devices?
- How far do the devices currently available address the users' need for affordable and reliable voice services?
- When will device cost fall to the levels required for penetration beyond early adopters?
- What timescales will we see for the acceptance FMC technologies by residential and enterprise subscribers? How will the device market evolve?
- Can the needs of all the players be met by one, customizable device?
Speaker(s):
- Michael Chu, VP Marketing and Chief Software Architect, E28, China
- Bob Brace, Founder & CEO, Ambulant
Ensuring the Uptake of a Wi-Fi/Cellular Service by Optimising User Experience at Handover Software Keynote
Software Strategy to Meet User and Operator Needs for a Simple, Transparent Wi-Fi/Cellular Handover
14.45
SOFTWARE KEYNOTE
- Technical requirements for smooth handover: meeting the challenges of the interface between packet-switch and circuit-switch technologies
- Developing a software platform strategy to meet these requirements, whilst minimising software BOM
- The role of software in providing billing and service transparency
Speaker(s):
- David Wood, Executive VP, Research and Co-founder, Symbian, UK
Refreshments and Exhibition Visit
15.15
Examining the Future of Wireless Connectivity for Compelling Converged Devices
Monetizing Ultra Wideband Connections in Mobile Handsets
15.45
- Identification and description of new business models to allow operator monetization of WPAN connections
- Evaluating the potential of UWB WPAN connections to expand ARPU, reduce churn and leverage hidden assets of operators
- Discuss how Certified Wireless USB, Bluetooth 3.0 and other WPAN connections result in the mobile handset becoming an integral part of the Digital Home and Automotive applications
Speaker(s):
- Mark Bowles, Founder & Vice President, Staccato Communications, USA
Wi-Fi Connectivity: Achieving the Seamless Ideal through Client and Wi-Fi Network Choices
16.15
Speaker(s):
- Colby Goff, VP of Network Operations, Boingo Wireless, USA
How Can We Increase the Quality of the VoWi-Fi Service,While Ensuring Affordability of Wi-Fi/Cellular Devices?
16.45
INTERACTIVE PANEL DISCUSSION
- Making the compromise: What level of QoS do users need, at what cost? Comparing the requirements of enterprise and residential user.
- How great a part does relationship between Wi-Fi Access point and receiving device play in the quality of VoWLAN? Can this be most cost-effectively optimised from the Access Point side?
- Can software take a greater role in ensuring voice QoS over the Wi-Fi network?
Speaker(s):
- David Wood, Executive VP, Research and Co-founder, Symbian, UK
- Colby Goff, VP of Network Operations, Boingo Wireless, USA
- Steve Frost, Market Manager Unified Communications, Cisco Systems, UK & Ireland
Final Questions and Chair's Closing Remarks
17.30
