- 1 Introduction and market update
- 2 How to deploy successful and cost-effective mobile campaigns
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a. Typical campaign pricing
b. ROI and keeping costs under control
c. Self liquidating promotions - 3 What works and what doesn't
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a. Campaign case studies
b. Getting it right and avoiding the pitfalls - 4 Should I be doing Java, WAP, MMS or 3G
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a. What can it do?
b. Is the market ready? - 5 The latest leading-edge technologies
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a. Barcodes
b. Picture recognition - 6 CRM
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a. The right way to enter into a long-term dialogue
b. Gathering meaningful data about your customers - 7 Defining the right promotional strategy
- Sectors
- Formats
Mobile Advertising & Marketing
Exploring the new revenue stream's potential for the entire value chain
16-17 January 2007, Millenium Hotel, Paris Opera, France
Pre-conference Workshop
Planning and Creating Successful Mobile Advertising and Marketing Campaigns
The pre-conference workshop led by Sponge
In the next five years, over half of brands expect to spend over 5% of their total marketing budgets on mobile. Sponge has enabled
agencies to run over 1,600 mobile campaigns over the last 4 years for many of Europe's largest brands.
Sponge is the UK's leading supplier of mobile marketing solutions to agencies. The company also runs mobile and IVR services for the
major media groups across Europe.
From the largest text-to-win campaign in Europe (over 5% of the UK population participated) to the latest developments in mobile
applications, the Sponge mobile marketing workshop will focus on practical solutions, actual case studies and hard facts.
Run by Alex Meisl and Douglas McDonald from Sponge, the workshop will also include other industry experts who will share the secrets on structuring successful mobile campaigns.
Alex Meisl is CEO of Sponge and has 16 years experience of the media and telecoms sectors. Prior to founding Sponge, Alex was CEO of Legion, Europe's largest IVR business. During his time at Legion, Alex managed the expansion of the business across 4 continents and 12 countries, before the company was acquired by Matra Hachette. Alex then co-founded Sponge in 2001, and has grown the company to be the UK's dominant supplier of mobile marketing solutions with campaigns running across Europe, the USA and Australia. Sponge was acquired in 2006 by NeoMedia Technologies Inc.
Douglas McDonald, Sponge's Client Services Director comes from a media sales background, running ad sales for two market leading titles at VNU Business Publications before becoming Director of International Advertising for Micro Warehouse, a $2bn computer reseller. Moving on to provide technology solutions to marketers, Douglas ran Planet Three, a "back end" agency providing database, e-commerce and e-CRM solutions to major branded web properties and Web Street, an award winning e-commerce solution for the SME sector. During his last 3 years at Sponge, Douglas has been instrumental in the development of the company's strategy of working direct with agencies
