Informa Telecoms & Media Shop - Cameraphones
 

Cameraphones - Evolution of the Mobile Image

Optimising Image Quality to Stimulate Market growth

4-6 October 2006, Morrison Hotel, Dublin, Ireland

Conference Agenda

Day One Wednesday 4th October 2006

Registration

08:30

Welcome Address and Speed Networking

08:55
A chance to get to know your peers before the start of the conference

Chairman's Opening Remarks

09:05
  • Alan Reiter, Editor, The Cameraphone Report (US)

The Evolving Cameraphone Ecosystem

The Cameraphone of Today as the TV Phone of Tomorrow

09:15
KEYNOTE SESSION
  • The Evolution of the Cameraphone
  • Where is the whole ecosystem heading?
  • Bringing credibility back to the imaging market
  • Making the most of the cameraphone's versatility
  • Developing cellular strategies across the value chain
  • The need to cooperate rather than compete
  • How improving cost, performance and memory issues can be extended across the whole value chain
  • Keynotes: Arnaud Leca, Orange (UK)
  • Satu Ehrnrooth, Director, Cameras Category, Nokia Multimedia (UK)

Operator Perspectives on the Increasing Camera phone Capabilities

10:15
  • Responding to the failure of MMS - can it be improved from both the operator and customer perspective
  • Creating revenue in the imaging market
  • Overcoming the challenges of transmission of data over the network
  • Matteo Colombo, MMS Product Manager, 3 Italy

Consumer Responses to the Cameraphone Phenomenon

10:45
  • Up to date segmentation of end user needs in the camera phone space
  • What are the overridng demands from consumers for improvements to user experience?
  • What if anything is preventing greater uptake of camera phone usage?
  • How is the traditional imaging community reacting to the cameraphone challenge?
  • Speaker to be confirmed

Refreshments & Exhibition Visit

11:15

Examining the End User Experience

Operator Case Study: Taking a Consumer Orientated Standpoint

11:45
  • Opening up the walled garden
  • Embracing a consumer orientated approach with real value-added content
  • What innovative applications and customisations can be built to attract users?
  • Pietro Catello, TIM (Italy)

A Retrospective: How Has the Last Year Improved End User Experience?

12:15
  • What has really happened in the last year?
  • What new services have been launched?
  • How have existing services such as MMS and barcoding evolved?
  • Has camera module quality improved - if not why not and what is the roadmap for future improvements?
  • How are consumers using images - the developments of the past year and the impact on printing and sharing etc
  • Ramon Garrido, Chairman, MIPC, and Program Director of Mobile Standards, HP Imaging and Printing Group (US)
  • Nagappan Arunachalam, Chief Evangelist, Newbay (UK)
  • Pietro Catello, TIM (Italy)
  • Benoit Bergeret, President and CEO, Realeyes3D (France)

Lunch

13:00

Imaging - Energised Communication

14:30
  • Transforming lifestyles through new mobile communications - Energized Communication
  • Taking Sony Ericsson?s Imaging Style to the next level - the Cybershot phone
  • Imaging applications and technologies to drive differentiation
  • Driving operator ARPU through form and function
  • Bjorn Ahlberg, Director, Sony Ericsson Mobile Communications AB (Sweden)

Bridging The Technical Gaps in the Cameraphone Market

The Cameraphone vs The DSC

15:00
  • Examining the remaining challenges
  • What is still missing from a technological perspective?
  • Size, reliability, richness of functionality, quality
  • The future roadmap for bridging the divide
  • Evaluating the next new advancements
  • Darren Adams, Strategy Manager, NEC Europe (UK)
  • Janne Haavisto, Director of Audi-Visual Systems, Nokia Technology Platforms (Finland)
  • Vern Klein, Director, Wireless & Mobile Products, Micron Technology (US)

Refreshment and Networking Break

15:45

Running the Megapixel Race

16:15
  • Review of the latest achievements in camera phone image quality
  • What is the optimum pixel count?
  • Practical implications of the mismatch between pixel count and the true resolving power in a mobile imaging system
  • What are the technological challenges in matching true image quality with pixel count: Optics, sensors and signal processing
  • The system design and hardware improvements needed in getting to 5Mpixels and above
  • Janne Haavisto, Director of Audi-Visual Systems, Nokia Technology Platforms (Finland)

Breaking New Ground in Form Factor and Design

The Ergonomics of Cameraphone Handset Design

16:45
  • Innovation and interesting ideas driving uptake
  • The designs breaking new moulds
  • Balancing usability with newer shapes with cost efficiency
  • Mikko Kämäräinen, CEO, Provoke Design (Finland)

Close of Day and Networking Drinks Reception

17:15
 

Day Two Thursday 5th October 2006

Registration

08:30

Chairman's Opening Remarks

09:00
Growing Users Through Technology

Applying Technology to Real World Camera Phone Services

09:10
  • Tackling optimal image distortions
  • Understanding the challenges of image distortion, ambient lighting and unpredictable camera angles
  • Mobile Document Scanning
  • 3 vertical applications for cameraphones in the business market
  • Case Study: B2B photocopy service
  • Benoit Bergeret, President & CEO, Realeyes3D (France)

Perspectives of the Major Players on the Current Climate for Cameraphone Technology Development

09:40
  • How can issues of poor quality be countered and addressed - what developments are in place?
  • Comparison of competitive price and compactness offerings
  • The challenges of producing and integrating lenses
  • Getting high volume supply - avoiding delay in model introduction
  • Panelists to be confirmed

Optics: The Technical Challenges

The Next Generation of Camera Modules

10:20
  • Co-designing a lens with image processing
  • Relaxing lens design constraints
  • Increasing image quality and shooting in low lighting conditions
  • Offering new features such as digital autofocus
  • Reducing the hardware size and fragility
  • Remi Lacombe, VP Business Development, DxO (France)

Refreshments and Networking Break

10:50

Lens Evolution and Integration

11:20
  • How higher quality branded lenses are adding to the advancement of the market
  • Challenges involved in integrating a quality lens
  • Quality of component
  • Speaker to be confirmed

The Current State of the Optics Market

11:50
  • Japanese/Korean perspectives
  • Objectively measuring image quality - how do handset manufacturers benchmark themselves against image quality?
  • Chairperson
    - Mel Conway, Analog Devices.
  • Ian Montandon, Director Europe, Omnivison (UK)
  • Remi Lacombe, VP Business Development, DxO (France)
  • Senior Representative, Dblur (Israel)

Image Quality Advancements

Matching Image Quality Expectations

12:30
  • Consumers expecting a certain level of image quality - the main challenges involved in achieving this:
  • Lens
  • Colour filter
  • Size of image sensor
  • Supporting DSP
  • Matt Whitcombe, EU Marketing Manager, Omnnivision (UK)

Lunch

13:00

The Latest Software Solutions for Combating Low Light Conditions

14:30
  • Getting good quality pictures in low light levels
  • Reducing motion blur
  • Noise reduction - creating a clearer picture
  • Sami Niemi, CTO, Scalado (Sweden)

Advanced Imaging Functions: Innovations and Improvements

Supporting Advanced Imaging Functions

15:00
  • Image sensors
  • Zoom
  • Autofocus
  • Flash
  • Red-eye reduction
  • Speaker to be confirmed

Refreshments and Networking Break

15:30

An Evaluation of Current Image Stabilization (IS) Technology Possibilities

16:00
  • Design options, optical IS, electronic IS, digital IS
  • Challenges facing the module makers
  • Electronics and control software requirements
  • Role of Gyroscope as the enabling technology
  • State of the technology and implementations
  • Steve Nasiri, President and CEO, Invensense (US)

Sensitivity and Image Processing

Moving the Image Sensor into Smaller Territory

16:30
  • Issues over power
  • Optical quality
  • Form factor constraints
  • Compensating for noise increase with software
  • Overcoming the challenges involved in optimising sensor sensitivity
  • Embedding high-resolution sensors - avoiding encasing the resolution, giving a digital form function and sampling more of the pixel depth
  • Dr David Burrows, Director, Imaging Design Centre, Micron Technology (UK)

End of Day and Close of Conference

17:00