Informa Telecoms & Media Shop - Wireless VoIP
 

Wireless VoIP

Exploiting the Opportunities and Counteracting the Threat of Wireless VoIP

18-21 September 2006, Marriott Hotel, Lisbon, Portugal

Workshop Agenda

Pre-Conference Workshop
Enabling an FMC Service by Exploiting Wireless VoIP and VAS

This pre-conference workshop will look at all aspects of deploying wireless VoIP as part of a Fixed Mobile Convergence strategy from business models to technical deployment and marketing wireless VoIP services to the customer.

The workshop will include presentations, case studies and interactive debates to give you an in-depth understanding of the role wireless VoIP plays in FMC. Including sessions from Telecom Italia and BT International.

Led by: Paul Nussbaum, Marketing Director, LogicaCMG Telecoms, USA


Understanding the Opportunities Wireless VoIP and VAS Offer to FMC

1)
  • What are the business models available to different telecoms operators:
    • MNOs – facilitating fixed-to-mobile substitution
    • Hybrid operators – how will wireless VoIP help in creating synergies between the fixed and mobile divisions?
    • Fixed line operators – using wireless VoIP to facilitate mobile-to-fixed substitution
  • Understanding the target market and potential demand for Wireless VoIP enabled FMC services
    • Consumer perspective
    • Enterprise perspective
  • Effectively pricing an FMC service containing a Wireless VoIP element
    • Fighting the inherent price-erosion of bundling FMC
    • VAS associated with FMC
    • Features only available with the FMC bundle

Enabling FMC by Exploiting Wireless VoIP and VAS

2)
  • Wireless VoIP "naked" or as part of a FMC bundle
  • Why bundle?
  • The Stages of bundling
    • Common pricing
    • Common operational and sales
    • Common touch and feel
    • Value Added Services (VAS) that cross the silos
  • Lessons learned from other telecom bundles
    • Operational lessons
    • Marketing lessons
    • Technology rollout lessons

Technically Deploying a Wireless VoIP Solution to Enable FMC

3)
  • Updating network silos to create a unified core network
  • Ensuring seamless mobility between networks
  • Is UMA a short term solution until IMS is viable technology?
  • Does SIP offer a more robust solution that UMA?
  • Ensuring QoS and security
  • Andrea Lagana, Home Network & Handset Innovation, Telecom Italia

Marketing an FMC Service Exploiting Wireless VoIP

4)
  • Developing compelling converged customer value propositions
  • What factors will drive the uptake of a wireless VoIP based FMC service?
    • Flat free pricing?
    • Convenience?
    • Improved coverage?
  • Identifying early adopters and successfully targeting them
  • Simplifying the user experience and educating consumers
  • Rakesh Mahajan, Director Mobility, BT International, UK
 

LogicaCMG Telecoms: LogicaCMG is a global leader in telecoms for personalised messaging, content delivery, payment systems and communications industry consulting. Our continued innovation and deep industry knowledge enable our customers to maximise the opportunities offered by a converging broadband world to increase subscriber revenues and decrease churn while simultaneously driving reductions in operating expenditure (OPEX) and capital expenditure (CAPEX).

Workshop Leader

Paul Nussbaum, Marketing Director, LogicaCMG Telecoms
Paul Nussbaum has been the LogicaCMG Telecoms Director, Marketing for the uOne™ Media Services Platform since 2001. During this time, uOne has grown from relative anonymity as a product sold to telecoms operators worldwide, to its current position as the world’s leading videomail solution, and among the top three leading voicemail and unified communications solutions.