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Beyond Triple Play: Value added services for broadband operators
Published Oct 2009
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Beyond Triple Play assess the different opportunities broadband operators have in offering services beyond the core triple play offer of telephony, TV and broadband. Many have launched home monitoring or digital storage services, or moved into content with online music, games, or video. A few have tried to harness their large audiences by developing online community or UGC offerings. And some are trying to take greater advantage of their core assets, such as directories, and bring them into the broadband era.
Yet many of these service areas are not without problems. Huge global players dominate much of the online content world, and displacing them will be no easy task. Some services are also unproven in terms of their popularity with the consumer and their revenue models. And some operators are finding that they are not well placed to provide these services, in terms of how their business is structured and how they are perceived in the mind of the consumer.
Beyond Triple Play reviews the services landscape and assess where the greatest opportunities lie for operators. Which services are operators best placed to offer? Where will they face the greatest competition? What assets do different operators have to enable them to make these service plays? Which services can be used to reduce churn and which can increase ARPU? And where should operators look to make future service plays beyond those that are typically offered today?
Key Coverage
- Evaluate the different types of services that operators across the globe are launching
- Benchmark your service strategy and performance against that of your peers
- See which services are best for driving revenue, reducing churn and aiding the up-sale of an operator's core products
- Asses the threat of services from third party and over-the-top players
Market Data
A comprehensive, global breakdown of fixed-line operator value-added services offerings, including a quantitative analysis of service offerings by type, sector, country and operator type.
Informa’s broadband value-added services scorecard. Ten of the most important types of service were evaluated, measured and benchmarked based on the benefits they can bring to an operator and the strengths and opportunities an operator has in offering it.
Key Issues Addressed
- Which services are operators best placed to offer?
- Where will they face the greatest competition?
- What assets can operators exploit in order to successfully offer services
- Which services can be used to reduce churn and which can increase ARPU?
- Where should operators look to make future service plays beyond those that they offer today?
