It is becoming increasingly clear that MVNOs are at their most successful when they can offer real partnership “benefits” to MNOs and when their value proposition is both clearly targeted and offers a differentiating factor.
Nicholas Jotischky, Principal Analyst, Informa Telecoms & Media
Which MVNOs have been successful and why? Global MVNO Markets analyses diverse MVNO launch strategies and provides detailed analysis of MVNO markets and operators worldwide from regional and country perspectives.
This report will give you:
Analysis of 15 MVNO’s marketing and tariffing strategies. What services have worked and what haven’t? Includes details of pricing of voice and data services, uptake of services and impact on the market.
Key questions addressed by this report:
- Where and when are new MVNO licenses are set to be issued?
- Which launch strategies work from service and marketing perspectives?
- What will growth look like for MVNOs at regional and country levels?
- What impact have MVNOs had in their markets and why?
Key data in this report:
- Detailed subscription forecasts by region and country 2009-2013
- MNO versus MVNO subscription growth 3Q07-3Q08
- A comprehensive list of MVNOs in service by country
Analysis of regional MVNO market development with an emphasis on future developments: what new licenses will be awarded, when and where? Plus, analysis of 15 countries' MVNO markets.
Markets Covered:
- South Africa
- Australia
- Japan
- Malaysia
- Estonia
- Poland
- Russia
- Mexico
- Oman
- Canada
- US
- France
- Italy
- Netherlands
- UK