Informa Telecoms & Media Shop - Future Mobile Pricing: mobile broadband, content and growth market trends and strategies
 

Future Mobile Pricing: mobile broadband, content and growth market trends and strategies

Published Dec 2009


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Authors

Angela Stainthorpe
Analyst

Angela Stainthorpe is a research analyst with Informa Telecoms & Media. She is lead author on Informa’s Mobile Distribution and Retail report, and has contributed research and analysis to… [more]

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Even before the global economies began to falter, the mobile industry had begun to reform. There has been an accelerating trend away from networks and coverage towards consumer services as the core operator proposition, but there are less barriers to entry in this field and competition is coming from all parts of the value chain – and beyond it.
Angela Stainthorpe,
Senior Research Analyst,
Informa Telecoms and Media
Future Mobile Pricing Trends systematically analyses the current trends in pricing for mobile services and evaluates the models that will drive profitability and growth in new and evolved services. The report gives strategic consideration to the factors that will affect and be affected by pricing models as the market evolves, using extensive case studies and primary data to support its findings.
What this report will give you:

Pricing strategy is critical for operators to differentiate and remain profitable. This report provides you with the information you need to remain competitive and expand your market share:

Benchmarking data - for voice, SMS, content and mobile broadband by region and for selected countries to enable you to defend or grow you market presence

Pricing model analysis - thorough examination of current pricing models, including original and real life examples, so you can keep track of the latest innovations and trends

Strengths and Weaknesses - extensive consideration of the pricing strategies for future services and markets, to ensure you are prepared for future developments.

Key Data Sets

Voice
Average number of tariffs
Payment type - postpaid, prepaid or hybrid
Average per minute price
Average number of bundled minutes
Average contract length

SMS
Average price per region

Content
Average global mobile content prices
Average content prices by type

Mobile broadband
Average number tariffs
Payment type
Average per MB price
Average download limit
Average contract length

Key questions answered in this report

What are the most popular pricing models in the market today?

What innovations are happening and why?

What is driving evolution of pricing models?

What problems exist that pricing has created or may be able to fix?

Is hybrid pricing a middle ground between postpaid and prepaid or an entirely new model for the future?

How are growth markets using pricing to tackle their unique challenges?

Is there value for operators in content and applications?

What models currently exist for mobile broadband and how will they evolve?

Who should read this report and why:

Mobile operators & service providers - benchmark you plans and processes against those in similar markets and be prepared for potential issues and opportunities in different mobile services that will affect pricing decisions
Consultants and analysts - give clients clear business intelligence and case studies to support recommendations and investment

Billing and charging vendors - discover where different regions and operator types are in the pricing development curve and identify potential new partnerships

Developers and internet players - understand how operator pricing trends will affect partnerships with third-party content providers

Regulators - know how operators are responding to competitive trends with consumer and enterprise offers.