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Global TV Advertising Forecasts
(3rd edition)
Published: May 2010
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How quickly will the TV ad market recover from the recession? What proportion of TV advertising will go to multichannel services?
New report format
New Report format - designed for sharing - Delivered as a convenient set of PDF, XLS and PPT files, this new report format is designed to provide you with business critical analysis and data which is easy to share with your colleagues.
Executive Summary Presentation (PowerPoint) - Brief colleagues with a complete overview of findings in a clear, concise PowerPoint presentation. The file includes re-usable trend analysis, charts and graphs.
Executive Summary (PDF) - See the bigger picture through an up-to-date and data-rich analysis of the global TV advertising market.
Data & Forecasts 2005-2014 (Excel) - Data and charts on 53 countries offering the most comprehensive and accurate assessment of the market now and in the future - an ideal foundation for your strategic planning.
Forecasts include:
Net total TV advertising expenditure
TV households
Multichannel TV subscribers and penetration
Net multichannel TV advertising expenditure
Net total TV ad spend
Multichannel TV advertising per multichannel TV household
Net FTA TV advertising expenditure
Report features and benefits:
Track trends and pinpoint opportunities with reliable forecasts for this sector
How much will audience fragmentation hit the free-to-air channels?
Study revenue distributions between terrestrial TV and pay TV
Discover what effect new strategies employed by established players are having
Learn how the advertising market is varying from one country to the next
Target audience:
TV operators:
Learn more about where TV Advertising can fit into your business strategy.
Investment Banks:
Gain valuable insights into which countries will enable you to maximise your investment opportunities.
TV content owners:
Discover the strategies your competitors are using and find out how TV Advertising investment is changing the face of broadcast technology innovations.
Analysts, legal and financial:
Use our forecasts, historic data and independent analysis to build your knowledge of this new sector and identify where your own expert knowledge may be required.
Broadcast technology companies:
As a fast-growing sector, TV Advertising offers important new revenue streams. Identify which countries and developments could have a profitable impact on your business.
Countries covered:
- US
- Switzerland
- Indonesia
- Argentina
- Hungary
- Russia
- Australia
- India
- Serbia
- Austria
- Indonesia
- Singapore
- Belgium
- Ireland
- Slovakia
- Brazil
- Israel
- Slovenia
- Bulgaria
- Italy
- South Africa
- Canada
- Japan
- Spain
- Chile
- Korea
- Sweden
- China
- Malaysia
- Switzerland
- Colombia
- Mexico
- Taiwan
- Croatia
- Netherlands
- Thailand
- Czech
- New Zealand
- Turkey
- Denmark
- Norway
- UK
- Finland
- Philippines
- Ukraine
- France
- Poland
- USA
- Germany
- Portugal
- Venezuela
- Greece
- Puerto Rico
- Vietnam
- Hong Kong
- Romania
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