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Mobile Churn And Loyalty Strategies: How To Retain Valuable Customers (2nd edition)
Worldwide Market Analysis & Strategic Outlook to 2013
Published February 2009
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Growth is no longer about new additions. New subscribers are becoming difficult, and increasingly expensive, to recruit. In all but a few specific markets, growth now hinges on increasing the unit value of existing subscribers and extending their tenure on a network.Angela Stainthorpe, Research Analyst, Informa Telecoms & Media
This 2nd edition addresses the key issues in today's market and includes brand new operator case studies and profiles, strategic analysis of responses to Mobile Number Portability PLUS brand new for this edition - prepaid and postpaid churn and loyalty analysis.
Key Coverage:
- New operator case studies
- New operator profiles
- Extensive KPI data and analysis
- New loyalty scheme examples
- Strategic analysis of responses to Mobile Number Portability
- New prepaid and postpaid churn and loyalty analysis
Market Data:
- Executive briefing
- Market overview
- Budgeting for churn, retention and loyalty
- Prepaid and postpaid loyalty strategies
- Service-based retention strategies
- Mobile number portability
- Operator profiles
Testimonials
- What effect does churn have on profitability?
- How does an incumbent approach to customer retention differ from the approach of a challenger?
- What works in prepaid retention?
- How have operators dealt with Mobile Number Portability?
- What is the retention effect of bundling?
- How has the emergence of 'plan-only' monthly contracts affected churn levels?
Who Should Read This Report?
- Understand the facts on churn and churn management through market examples and real life case studies
- New operator profiles
- Gain an understanding of the direction the market is heading and how it relates to the needs of subscribers
- Learn about the segmentation strategies employed by your competitors and adjust yours accordingly
Mobile Operators
- Discover operator strategies and determine how you can match their requirements
- New operator profiles
- Identify strategies for creating successful mobile communities
Vendors
- Gain a complete overview of how churn is impacting the telecoms industry, what retention strategies are being implemented and what technology solutions are available to achieve better customer management
Industry analysts and consultants
- Find out about start-ups operating in the CRM space and determine which ones have the most promising business cases
Investment companies
Pricing Information
| Mobile Churn And Loyalty Strategies: How To Retain Valuable Customers - Paper Copy | GBP 2495 USD 4370 EUR 3120 |
| Mobile Churn And Loyalty Strategies: How To Retain Valuable Customers - Single User PDF | GBP 3745 USD 6555 EUR 4680 |
| Mobile Churn And Loyalty Strategies: How To Retain Valuable Customers - Single User PDF + Paper copy | GBP 4990 USD 8735 EUR 6240 |
| For multi-user licenses please contact our customer service team on +44 (0)20 7017 5533 or email telecoms.enquiries@informa.com | |
