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Mobile TV: Strategies, Business Models & Technologies - 4th edition
Published: November 2008
By estimating mobile broadcast TV network choice and roll-out by technology, by region and the availability of digital terrestrial TV technology, by region, accurate forecasts for future growth of Mobile TV can be made
Mobile TV provides in-depth and up-to-date information on the current state of play of the Mobile TV market including vendor strategies, mobile operator deployments and broadcaster involvement.
Key Coverage
- In-depth analysis of key trends affecting the sector - such as spectrum allocation
- Key forecasts reflecting lack of uptake of key technologies such as MediaFlo
- Detailed look at individual success cases such as South Korea and Japan
- Detailed insight into content
- Brand new analysis of value chain with particular emphasis on operators and broadcasters
- More analysis of business models and pricing strategies
- Detailed research into cellular based broadcast technologies reflecting the way the market has moved since the last edition
Market Data
- Affect of government on technology uptake - eg EU and DVB-H
- Impact of spectrum constraints
- Detailed analysis of vendor involvement in technologies and who is doing what
- Availability of handsets
Forecasts
- Users
- Handsets
- Revenue
Key Issues Addressed
- Key technologies that will prevail
- Spectrum availability
- Handset availability
- New free-to-air business models
- DVB-T impact
- Will MediaFlo survive
- Availability of handsets and vendor support
- DVB-H
- MediaFlo
- ISDB-T
- STiMi
- T-DMB
- S-DMB
- DVB-SH
- DAB-IP
- Cellular Multicast
- Technology Standards
- Mobile IPTV
- Placeshifting & Timeshifting
- Sideloading
Countries / Sectors / Companies Covered
- South Korea
- US
- Japan
- Germany
- China
Who should read this report
Mobile Operators
Form your network roll-out strategy, including convergence with traditional cellular services, and decide how best to implement them.
Broadcasters
Learn how to and who to co-operate with in the value chain in order to extend your broadcast offering to mobile platforms
Content Providers
Discover how to repackage content for use on different platforms and learn about usage pattern and formats
Handset manufacturers and chipset suppliers
Evaluate all available technologies to determine market potential and learn how to drive down the cost of components for mass market integration
