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Mobile Content and Services (7th edition)
Market Outlook, Revenue Opportunities & Business Models
Published March 2009
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The Mobile Content and Services report is the industry authority and is the only in-depth report that covers the entire mobile content and services space. It also includes 50+ case studies and gives you the most comprehensive forecasts including country level forecasts for 13 countries (UK, Spain, Germany, France, Italy, US, Canada, Japan, Korea, China, India, Brazil, and Russia).
As the mobile content and services market evolves, different business models are emerging that have a significant impact on the relationships between different players in the value chain. The trend towards direct-to-consumer offerings is becoming more evident and players like Nokia, Apple and many others are exerting increasing pressure on mobile operators to be more innovative and collaborative with their service offerings.
[Informa Telecoms & Media]
Hot Topics Covered in This Report:
Mobile Internet
- Mobile optimised Internet content
- Widgets
- Mobile browsers
- Different mobile community types
- Revenue and business Models
- Mobile advertising by type
- Measurement of mobile advertising
- Take up of mobile digital content
- Growth of D2C channels
- Sideloading and piracy
- SMS, MMS, IM and email analysis
- IMS, RCS and converged messaging
- Enterprise messaging
- LBS developer strategies
- LBS pricing
- Impact of GPS enabled handsets
- Mobile payments business models
- Opportunities in matured and growth markets
Key Questions Answered In This Report:
- How should mobile operators and others in the value chain evolve to stay competitive and benefit from new market opportunities?
- What is their market potential in terms of end users and revenue generation?
- What are the emerging technologies and solutions to drive the mobile content and services industry?
- What role will direct-to-consumer/off-portal initiatives play in the mobile content and services market?
- What are the existing business models and what new models will emerge?
- How will mobile advertising, LBS, social networking and user-generated content influence the growth of mobile content and services?
Key Forecasts in This Report 2008-2013
- Mobile Data Share of Total Mobile Services Revenue
- Mobile Content & Services Users by Region
- Mobile Content & Services Users by Service
- Mobile Content & Services Traffic by Region
- Mobile Content & Services Traffic by Service
- Mobile Content & Services Revenues by Region
- Mobile Content & Services Revenues by Service
Regional and Country Level Forecasts for:
North America
- USA
- Canada
Latin America
- Brazil
- Rest of Latin America
Asia-Pacific
- Asia-Pacific Developed
- Japan
- Korea
- Rest of Asia-Pacific Developed
- Asia-Pacific Developing
- China
- India
- Rest of Asia-Pacific Developing
Western Europe
- France
- Germany
- Italy
- Spain
- UK
- Rest of Western Europe
Eastern Europe
- Russia
- Rest of Eastern Europe
Africa
Middle East
Global
Detailed Users, Traffic and Revenue Forecasts for following service
and content categories:
Mobile Messaging
• SMS P2P
• MMS P2P
• Email P2P
• IM P2P
• SMS A2P
• MMS A2P
• Email A2P
• IM A2P
• SMS P2A
• MMS P2A
• Email P2A
• IM P2A
Mobile Music
• Ringtones
• Ringback tones
• Music Full-track Downloads
• Music Streaming
Mobile Games
• Games Downloads
• Real time Games
Images
Mobile TV
• Broadcast TV
• Multicast TV
Mobile Video
• Video Streaming
• Video Downloads
Mobile Gambling
Mobile Internet
Portable Internet
Location
Based Services
• Personal Navigation
• Point of Interest
• Friend Finder
• Family Tracker
• Enterprise LBS
Social Networking Mobile Payments & Banking
• Mobile Banking
• Payments (remote)
• Payments (local)
• Mobile funds transfer Domestic
• Mobile funds transfer
International
Mobile Advertising Revenues
