- Sectors
- Formats
Mobile Advertising & Marketing
Exploring the new revenue stream's potential for the entire value chain
16-17 January 2007, Millenium Hotel, Paris Opera, France
Special
Features:
Very Good event to get a global understanding on mobile advertising
(Mobile Advertising 2006)
Mobile advertising will have brands, advertisers and operators sharing their brand new case studies. This event is invaluable to anyone who is already active in the industry or is making moves in that direction.
What You will Learn
- Case studies and opinions exploring the value chain and business models
- Educating industry stakeholders
- Stamping out spam and advertising exclusively to the relevant audience
- Ad-funded mobile entertainment and sponsorship
- How SMS and MMS have effectively been utilised for advertising and marketing
- Personalising direct marketing using mobile coupons
- Technology's role in the advancement of mobile marketing and advertising
Who You will Hear
New Confirmed speakers:
- John Styers, General Manager, Mobile Media Network, Sprint (individual presentation)
- Laura Marriott, Executive Director, MMA (panellist)
- Pascal Racheneur, Director of Broadband Product Development, The Weather Channel (individual presentation)
- Coca - Cola, Legal & General, Peugeot
- Orange France, Vodafone, Target, Sprint
- BBH, Saatchi & Saatchi, ScreenTonic
What's New For 2007?
- 9 Networking sessions
- 5 interactive panel discussions
- 2 chair-led audience discussion
- 6 international operator case studies
- 4 brands who have already rolled-out mobile campaigns
- 9 advertising agencies providing the vital link between operator and brand
Event Agenda Overview
Pre-Conference Workshop
Planning and Creating Successful Mobile Advertising and Marketing Campaigns
15 January 2007
Conference Day One
Mobile Marketing and Advertising
16 January 2007
Conference Day Two
Mobile Marketing and Advertising
17 January 2007
Registration
Register online or contact:
Customer Service Team
Tel: +44 (0)20 7017 5506
Fax: +44 (0)20 7017 4747
telebookings@informa.com
Sponsorship & Exhibition
To discuss opportunities, contact:
Richard Bragg
Tel: +44 (0)20 7017 5658
richard.bragg@informa.com
Group Discounts
Register online or contact:
Patricia Jorge
Tel: +44 (0)20 7017 5506
Fax: +44 (0)20 7017 5657
patricia.jorge@informa.com
Marketing / Press Contact
To discuss opportunities, contact:
Richard Bragg
Tel: +44 (0)20 7017 5658
richard.bragg@informa.com
Networking Cocktail Sponsor
Industry Sponsor
Endorsing Associations
Media Partners
