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Mobile Messaging Analyst
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Research Service is available online for multiple users. Turn your subscription into a fully featured online research tool with a searchable archive of news, primary data and analysis.
An invaluable source of information on global messaging trends.
Mobile Messaging Analyst a subscription Research Service delivering vital information from technology launches and developments, to key players' strategies and regional market performances. Each monthly online issue provides news analysis, substantial research and exclusive industry data not available from any other source.
Research Coverage
Mobile Messaging Analyst research service includes powerful research deliverable
- In Depth research analysis Regular, primary research and analysis from our industry leading analyst team
- Exclusive news analysis Our editors and reporters are experts in the field of messaging and spend every day speaking to key decision makers in their specialist subject areas. We are not afraid to give you hard-hitting news analysis that impacts major players and markets
- Complete research toolkit Search the full archive of analysis or download specific published research, for a complete library of sector coverage
- Industry benchmark data Fully exportable primary data for your internal presentations, documents and data tools
- Multiple user access Online and PDF research delivered to users in your office, your site, or entire organisation
Market Data
Market Data: Designed to provide clear benchmarking and status snapshot information, enabling you to track market progress.
Data information includes:
- MMS Prices by operator
- Push to talk deployments IM usage
- Market share revenues by operators
- SMS usage
- Mobile penetration by countries
Key Questions Answered
Mobile Messaging Analyst provides readers with a detailed analysis of the status of the mobile messaging market, it's key drivers and revenue earners, major players, challenges and emerging opportunities.
- What are the new messaging initiatives?
- With Mobile Advertising on the increase what are the most successful marketing campaigns?
- How is the handset a contributing to the advancement to mobile messaging?
- Where you should invest into mobile messaging?
- How is the messaging market going to develop?
Searchable Archive
Mobile Messaging Analyst has over 3 years worth of global mobile messaging industry data that is fully searchable allowing you to search back issues of Mobile Messaging Analyst. Subscribe to Mobile Messaging Analyst online to receive instant access, to read online and download fully formatted PDFs. Access your issues on the day of publication, with no postal delays, and benefit from a fully searchable archive of over 3 years of research material. Online access turns your subscription into a fully featured research tool.
Unique Information
To reflect the importance messaging continues to have on the mobile industry, Mobile Messaging Analyst includes three dedicated sections on consumer, enterprise and also one of the hottest topics around, mobile marketing.
Consumer and enterprise messaging are two key components associated with the mobile market, but the emergence of mobile marketing will inevitably place heightened pressure on messaging to deliver creative campaigns for major brands intent on utilising CRM.
Who Should Read This?
Respected and trusted by leading players. Key reading for anyone with a stake in the future of mobile messaging data:
- Mobile operators - to identify opportunities for business expansion and keep one step ahead of the competition
- Advertising, and brand owners - what news mobile marketing and advertising techniques are successful?
- Handset, device and infrastructure vendors - to understand how the market will evolve and plan ahead to develop successful, suitable products
- Industry & financial analysts, and consultancy companies - to understand the technology and access invaluable 5-year industry forecasts
Testimonials
"MMA is the leading research service which is focussed on the messaging industry. If you speak to mobile operators, everybody in the messaging industry reads it so it is really important for us to know what is going on in the industry"Michael Kowalzik
CEO of TynTec
Pricing Information
| Mobile Messaging Analyst: Online 1-5 users. Includes PDF, HTML, plus searchable archive of back issues | GBP 3285 USD 6570 EUR 4928 |
| For multi-user licenses please contact our customer service team on +44 (0)20 7017 5537 or email telecoms.enquiries@informa.com | |
