Growth Drivers and Market Opportunities for MDM in Asia

08.30

Registration

09.15

Chairman’s Opening Remarks

Mr. Robert Waaler

9.30

Uncovering the True Value Preposition of Device Customization

• Evaluating the benefits of embedded contents
• Strategies in branding – ODM & OEM relationships
• Examining Technical Platforms for MDM customization

Mr. John Martinez
Head – Device Planning
Celcom, Malaysia

10.00

Capitalizing on Mobile Device Management Innovation to effectively Increase Mobile Service Usage

• Effectively capturing the customers
• Going beyond technology to build a positive customer experience
• Creating a functional mobile services ecosystem
• Leveraging integrated Device and SIM knowledge

Mr. Robert Waaler
Marketing Director
SmartTrust, Sweden

10.30

MDM in Asia- Common Issues faced by Operators, Handset Manufacturers and End Users and Looking for a Possibility to Standardization for the Region

• Examining issues faced regarding the handsets  in different regions in Asia
• Uncovering various issues faced in the deployment of MDM Platforms
• Suggestions and Recommendations to overcome handset and deployment issues
• Looking for a possibility to form a common body to Standardize and Regulate MDM related scenarios for Asian region

Mr. Thilaiyampalam Rajkumar
Unit Manager – Quality Assurance, Group Corporate Planning, Performance Management and Quality System
Dialog Telekom, Sri Lanka

11.00

Morning Refreshment

11.30

PANEL DISCUSSION: Exploring the Best way of Strategizing MDM Enterprise Solutions that will Address the Needs of Mobile and Wireless Users

-Processes involved in supporting offline and OTA wireless synchronization

-Evaluating back-up and recovery capabilities

Panelists:

Mr. John Martinez, Head – Device Planning, Celcom, Malaysia

Mr. Thilaiyampalam Rajkumar, Unit Manager – Quality Assurance, Group Corporate Planning, Performance Management and Quality System, Dialog Telekom, Sri Lanka

Mr. Tim Deluca-Smith, VP, Marketing, WDS Global, UK

12.00

Mobile Device Management and the User Experience

• The biggest barrier to service adoption: Understanding configuration painpoints
• The role of MDM in promoting service profitabilty - the lost users
• Managing the subscriber's care lifecycle (from configuration to FOTA)
• MDM's ROI: Support Cost or ARPU?
• Building MDM into the wider user experience

Mr. Tim Deluca-Smith
VP, Marketing
WDS Global, UK

12.30

Networking Lunch

Challenges and Ways of Overcoming it in MDM Space

13.30

GlobalPlatform – Securing the Deployment of Applications in a Trusted Execution Environment on Mobile Devices Outlining and understanding the security issues in the MDM space in Asia

• GlobalPlatform’s role within the mobile device industry and its activity with industry partners including the GSM Association
• The relevance and importance of GlobalPlatform GPD/STIP technology and the DASM Specification to the global market and the secure deployment of mobile device applications:
  • GPD/STIP platform on a mobile device offers interoperability, flexibility, reactivity and high security, addressing the requirements of the Open Mobile Terminal Platform’s (OMTP) Advanced Trusted Environment (TR1) profile
  • The DASM Specification defines how multiple actors within a device environment – such as issuers and third party application providers – can safely and confidentially exchange and manage secure data when dynamically downloading applications either pre or post issuance.  It provides a standardized way to remotely download value added secure services on mobile terminals which will help service providers to quickly, easily and securely introduce these services to the market
• The application and value of applying GPD/STIP technology within contactless payments, digital rights management and broadcast services.

Mr. Gil Bernabeu
Technical Director
Global PLatform

14.00

Understanding the Risk Factors for Mobile Devices

• What is baseline security infrastructure for Enterprise? Why you need it?
• Encryption, as the core technology to ensure Confidentiality, Integrity, and Authenticity for Mobile Device
• Case study on enterprise customers: the implementation of Baseline Security

Mr. Walter Wong
Technical Manager
Utimaco Safeware Asia, Hong Kong

14.30

Understanding the Effective methods of Correlating SIM in the MDM Process

• Defining the unique role of SIM in the MDM process
• SIM standardization and configuration
• Balancing the costs of using the SIM as a storage media
• How to Measure the the role of SIM in the future device customization initiatives?

Senior Representative
SIMalliance

15.00

Afternoon Refreshment

15.30

Understanding FOTA Feasibility

• Enumerating and Identifying configuration and pushing applications
• Uncovering business case for implementing FOTA
• Making consumers lives more convenient – reducing customer support costs and increasing customer satisfaction

Mr. Arvind Pandey
Chief Technology Officer
Bharti Airtel, India

Technological Advancement and Application Developments

16.00

PANEL DISCUSSION: Maximizing the True Potential of Over the Air (OTA)Terminal Configuration

• What are the most efficient way of making new applications and services accessible to consumer base?
• Enumerating and Identifying parameters that can be automatically configure OTA
• What is the true value of providing excellent technical support to customers who are having difficulties in accessing the new services

Panelists:

Mr. Arvind Pandey, Chief Technology Officer, Bharti Airtel, India

Mr. Koh Teck Kim, Product Handset Specialist / Mobile Services, Starhub, Singapore

Mr. Gregory Grin, Chief Operating Officer, Sicap AG, France

16.30

Assessing Useful and Successful Device Management Applications

• Evaluating parameters in provisioning capabilities for GPRS, WAP, MMS, Email and other settings and OTA firmware update for OMA-DM compliant devices
• Automatic device discovery, configuration and update
• Assessing bulk configuration of a user defined set of devices

Mr. Koh Teck Kim
Product Handset Specialist / Mobile Services
Starhub, Singapore

17.00

Using Firmware Over-the-Air (FOTA) Updating to Reduce Support Costs and Increase Services Revenue

Firmware Over-the-Air (FOTA) updating offers handset manufacturers and network operators a cost-effective, reliable and standards-based solution for correcting software defects on mobile phones and wireless devices. By keeping deployed handsets up-to-date with the latest software improvements, manufacturers and operators can avoid product recalls, reduce customer care costs, improve consumer satisfaction and ultimately drive new revenue opportunities using mobile software management solutions.

• Learn the benefits of FOTA updating for mobile phones and other connected wireless devices such as mobile broadband PC cards, USB modems and M2M cellular modules
• Understand the technical approaches to FOTA and key requirements for manufacturers, operators and consumers
• Review the latest global adoption trends in FOTA as well as case studies from manufacturers and operators
• Learn about new advances in Mobile Software Management that enable increased data services revenue

Mr. Danny Wang
Country Manager, Greater China
Red Bend Software

17.30

Chairman’s Closing Remarks

Business Cases and Commercial Aspects of MDM

09.15

Chairman’s Opening Remarks

Mr. John Martinez

09.30

Effectively Deploying Critical Marketing Analysis and Effectively Implementing

• Accurately planning and promoting new services to existing and new customers
• Evaluating Market share of all brands and various models available in the market
• Understanding the compatibility of Handset base with the new services planned

Mr. Eric R. Palenewen

New Services Development, Senior Manager

PT Excelcomindo Pratama Tbk, Indonesia

10.00

PANEL DISCUSSION: How do we maximize Revenue Generation, CRM and Marketing from DM

• What are the revenue generating factors that we can use MDM from different segment of the market?
• What are the key challenges for different market segment to effectively manage customers’ devices?
• How do we give customers exactly what they need and want the perfect time they needed it using MDM platform?

Panelists:

Mr. Greg Schmidt, Sales Manager, South East Asia Pacific, Business Mobility, Nokia

Mr. Eric R. Palenewen, New Services Development, Senior Manager, PT Excelcomindo Pratama Tbk, Indonesia

Mr. Sumantri Joko Yuwono, Division Head, VAS Product Development, PT Indosat, Indonesia

10.30

Managing Device Profile Information in a Cost Effective Manner

• Recap on device profile information sources and standard
• Outlining current issues with device profile information
• Examining use cases for consuming device profile information
• Identifying ways of improving the current situation

Mr. Olivier Poulain
MDM Program Manager – WW Communications, Media and Enterntainment
HP, France

11.00

Morning Refreshments

11.30

The “Telco 2.0” Shift – Mobile Device Management as an Enabler of Indirect revenues

• Providing real time view of the user and device base to third parties
• Allowing segmentation based on usage capabilities
• Allowing transparent mobile application deployment and service provisioning

Mr. Gregory Grin
Chief Operating Officer
Sicap AG, France

12.30

Networking Lunch

13.30

Assessing the Important Factors to Consider of MDM for Enterprise Solutions

• Overview of the profitability standing of MDM for Enterprise Solutions
• Understanding the factors that MDM platform provides to the enterprise business unit
• What are the challenges that operators in Asia are facing in terms of Device Management for Enterprise solutions?

Mr. Greg Schmidt
Sales Manager, South East Asia Pacific
Business Mobility, Nokia

Competitive Edge and Promoting Consumer Loyalty

14.00

Evaluating MDM in the Enterprise

• Outlining business market trends
• Uncovering enterprise IT needs
•   Understanding mobile operator and OEM  considerations

Mr. Samir Kumar
Group Product Planner, Mobile Communications Business
Microsoft Corporation, USA

Offering Mobile Security as a VAS thru Operators

• Outlining latest threat landscape
• Utilizing MDM in security client deployments and management
• Trends and case examples

Mr. Samu Kontinnen
VP, Mobile Solutions Business Unit
F-Secure Corporation, Finland

15.00

Afternoon Refreshment

Looking Beyond the Horizon – The Future of MDM in Asia

15.30

Extending Mobile Device Management to WIMAX Networks

• The critical role of MDM in enabling Wimax operators to meet consumer expectations for broadband wireless by delivering a better, more reliable end-user experience
• Utilizing MDM’s platform’s rich customer care and enterprise care capabilities to provide remote device management that includes firmware and software updates
• Understanding the process of incorporating MDM to Wimax networks including the role of WiMAX Forum standards and operator expectations

Mr. John Fazio
CEO
Innopath Software, USA

16.00

Examining MDM for Cross Platform Compatibility

• Roadmap of MDM with IMS platform
• Requirements for effective delivery of services: enterprise, multi-data users
• Achieving customer needs and expectations with an end to end experience

Mr. Sumantri Joko Yuwono
Division Head, VAS Product Development
PT Indosat, Indonesia

16.30

Examining Interoperability of New DM Capabilities in Integrating to existing IT and Network Infrastructures

• Analyzing the interoperability standards that you need to consider in adopting new DM capabilities to your existing IT and Network infrastructures
• Enumerating key integration strategies that will involve BSS, OSS, networks, provisioning and Billing
• Fully utilizing the new DM capabilities

Mr. K. M. Tariquzzaman
Head of Architecture and Service Planning Information Technology Division
Grameenphone, Bangladesh

17.00

PANEL DISCUSSION: Looking at the Bright Horizon of Mobile Device Management in Asia – What road are we heading?

• Understanding the key factors to consider in making the best out of Mobile Device Management Process
• Getting the global players of the ecosystem involve in achieving the full potential of MD business
• What are the challenges that all the players of the ecosystem needed to face?

Panelists:

Mr. William Mar, General Manager, Mobile Broadband and Infrastructure, Hong Kong CSL LTD

Mr. Robert Waaler, Marketing Director, SmartTrust, Sweden

Mr. K. M. Tariquzzaman, Head of Architecture and Service Planning Information Technology Division, Grameenphone, Bangladesh

17.30

Chairman’s Closing Remarks