450MHz Digitalisation '07 - Endorsed by the IA450 and held in conjunction with the industry association?s Fall Plenary meeting,
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informa telecoms & media Eastern European TV: 12th edition
02 December 2008 Order hotline: +44 (0) 20 7017 5506
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Registration & Coffee

08:15

Speed Networking:Your opportunity to get to know your peers before the start of the conference and set a relaxed and informal atmosphere

08:45

KEYNOTE SESSION

The Portuguese Telecommunications Market

09:00
  • Dr.Paulo Campos, Secretary of State, Ministry of Public Works and Telecommunications, (Portugal)

Evolution of CDMA450 in Portugal

09:15
OPERATOR
  • Examining the progress made since the first commercial deployment of CDMA450 in Western Europe
  • Understanding the challenges faced by established CDMA450 players
  • Analysing growth since inception and the lessons learned
  • Co-existence with GSM networks – has it been achieved?
  • Critical analysis of the initial years and the lessons learned
  • Assessing the future,is the outlook positive?
  • Carlos Pacheco, CEO, Zapp Portugal, (Portugal)

Assessing the Growth of the Worldwide CDMA450 Digital Market

09:45
  • Tracking the evolution of the market over the last year
  • Highlighting the most influential players in the market and welcoming new entrants
  • Examining the key events of the last 12 months and their potential impact
  • Analysing important regulatory and technological updates
  • Update on IA450 developments
  • Tina Radford, Chair, IA450

CDMA450 Regulatory Update - Unifying a Fragmenting Market Through Standardisation

10:15
  • Understanding the effect of fragmentation on the CDMA450 band
  • When will standardisation of the 450 band come into effect?
  • Anticipating the outcome of recognition on the market
  • Examining the potential impact of widespread EV-DO Rev. A implementation on standardisation
  • Safwan Zaheer,Chairman of RSWG,IA450

Networking Refreshment Break & Exhibition Visit

10:45

MARKET OUTLOOK

With Worldwide Deployment of CDMA450,is the Industry Still a Niche Market or Has it Now Truly Gone Global?

11.30
  • Outlining the challenges CDMA450 has faced in the past
  • Analysing the potential future market size of CDMA450
  • Understanding the operator race to buy property & licences
  • Achieving greater penetration in the competitive mobile network market
  • Understanding how best to compete in GSM markets - Strategies for enhancing differentiation
  • Chen Qie,Chief Engineer & CDMA Products Management, Huawei,(China)

Examining the Investment Community Requirements for Financing Standalone CDMA450 Networks

12:00
  • Positioning of the CDMA450 proposition
  • Identifying the key market demographic criteria for successful standalone networks
  • Understanding the competitiveness of CDMA450 verses other technologies
  • Understanding the revenue drivers and balance between voice and data
  • Philip Shepherd,Partner,TMT Strategy Transaction Services, PricewaterhouseCoopers,(UK)

Business Case Analysis for CDMA450 in Developing Rural Regions

12:30
  • Outlining the growth of CDMA450 in low density,rural populations
  • Reviewing ARPU in developing regions,is there a business case for investment?
  • Exploring ways to lower the initial investment per subscriber
  • What alternative technologies are currently being reviewed for emerging markets and could these threaten CDMA450?
  • Tao Ye, Director of CDMA Marketing, Europe, ZTE, (China)

Networking Lunch & Exhibition Visit

13:00

Developing and Deploying Successful Marketing Programmes for Commercially Viable CDMA450 Networks

14:15
PANEL DISCUSSION
  • Examining the role of marketing in CDMA450 rollout
  • Analysing CDMA450’s market proposition
  • Establishing the key USPs to promote in a marketing campaign
  • Exploring internal processes – who to involve in the marketing plan
  • Identifying potential content provider partnerships with household names
  • Steve Falk, Vice President,Technology & Advocacy,CDG,(USA)
  • Piermario Di Pietro, CEO, Zapp Romania,(Romania)
  • José Campos, Marketing Director,Zapp Portugal,(Portugal)

THREATS AND OPPORTUNITIES FOR CDMA450 IN 2008

China: Friend or foe? Whether the Allocation of 3G Licences in the Chinese Market Will Make or Break the Country’s CDMA450 Industry

15:00
  • Estimated penetration of CDMA450 in China
  • Analysing China’s influence on the global CDMA450 market
  • Assessing the impact of 3G licenses on the unregulated 450 market
  • Forecasting China’s future involvement with 450 and the potential effect of China’s own technology
  • Joe Nordgaard, Managing Director, Spectral Advantage, (USA)

Romania:The Potential Threat of GSM in the Wireless Data Market Following HSDPA Roll-Out

15:30
OPERATOR
  • Projected customer demand of wireless data services in Romania during 2008
  • Competing against HSDPA with a CDMA450 only network:advantages and limitations
  • The advantages of an integrated CDMA450/2.1GHz strategy
  • Piermario Di Pietro, CEO, Zapp Romania, (Romania)

Networking Refreshment Break & Exhibition Visit

16:00

The Nokia Siemens Networks Village Connection

16:30
  • Understanding the franchise-based business model
  • Defining the benefits of Village Connection
  • Analysing Village Connection as a viable network solution for developing areas
  • Assessing strategic markets and growth projections for 2008
  • Rauno Granath,Head of New Growth Markets, Nokia Siemens Networks,(Finland)

Is the 450 Industry still Suffering from Underinvestment? Examining Whether a Lack of Financing is Threatening the Industry's Growth

17:00
PANEL DISCUSSION
  • Understanding CDMA450’s past problems in raising capital
  • Evaluating whether current investment levels are sufficient for growth
  • Examining the politics behind CDMA450 financing
  • Discussing whether alternative technologies are damaging CDMA450’s investment potential
  • Assessing how the 450 community can enhance its investment proposition
  • Philip Shepherd, Partner, TMT Strategy Transaction Services, PricewaterhouseCoopers, (UK)
  • Arnfinn Roste, Founder & Vice Chairman, Nordisk Mobiltelefon, (Sweden)
  • Ernest Ndukwe, Chief Executive Officer, Nigerian Communications Commission, (Nigeria)
  • Chris Battaillard, Founder, Inquam, (UK)

Day One Conference Close

17.45
 

Registration & Coffee

08:15

Speed Networking:Your opportunity to get to know your peers before the start of the conference and set a relaxed and informal atmosphere

08:45

Fostering CDMA450 Development in Portugal through Policy and Regulation

09:00
  • ANACOM,Speaker to be Announced,(Portugal)

TECHNOLOGY UPDATE

Benchmarking Alternative Technologies

09:15
PANEL DISCUSSION
  • Understanding the key differences and similarities between technologies such as WiFi and WiMAX
  • Will VoIP mitigate any advantage WiMAX may have had in the CDMA450 market?
  • Is WiMAX hype threatening potential investment in CDMA450?
  • Joe Nordgaard, MD, Spectral Advantage, (USA)
  • Eduard Eck, Director, Technical Strategy, Telefonica O2, (Czech Republic)
  • Colin Chandler, Vice-Chairman, IA450
  • David Parry, Vice President, Worldwide Sales, Mobile Tornado, (UK)

Digita Oy: Understanding the 450 Business Model in Finland

10:15
OPERATOR
  • Examining successful deployment of a 450-network in highly developed telecom markets
  • Assessing the pros and cons of shared network business model
  • Understanding why Digita choose Flash-OFDM instead of CDMA
  • Analysing examples of business solutions using 450 networks
  • Juha Malmberg, Vice President, Digita Oy, (Finland)

Qualcomm Chipset Roadmap

10.45
  • Position Statement
  • Analysing CDMA450 Segment Coverage
  • Examining the product roadmap
  • Qualcomm and 1xEV-DO Rev A
  • Understanding the QSC 1100 Single Chip solution
  • Joe Glynn, Senior Director, CDMA Technologies, Qualcomm, (USA)

Networking Refreshment Break & Exhibition Visit

11:15

HANDSETS & DEVICES

Dual Band Devices:Operating in CDMA450 & 2100

12:00
OPERATOR

Fulfilling voice and data capacity demands due to metropolitan growth

  • Examining the demand for dual band services
  • Understanding the handset expectation from consumers
  • Evaluating current handset offerings and gauging future needs
  • Solving supply and demand issues for dual frequencies
  • Vadim Belyavskiy, Technical Development Director, Moscow
  • Cellular Communications, Skylink, (Russia)

Vendor and Operator Roadmaps – Terminal Advances and Timelines

12.30
PANEL DISCUSSION
  • Discussing operator challenges with regard to terminal availability and variety
  • Debating customisation vs.standardisation
  • Understanding the difficulties faced by CDMA450 handset vendors in the current industry climate
  • Highlighting terminal developments to expect over the next 12 months
  • Examining the role handsets will play in the future of CDMA 450
  • Key challenges and opportunities ahead for both vendors and operators
  • Tina Radford, Chair, IA450
  • Artem Orange, CEO, Diallog Pakistan, (Pakistan)
  • Piermario Di Pietro, CEO, Zapp Romania, (Romania)
  • Lin Rui, Senior Vice President, ZTEMT, (China)

Networking Lunch & Exhibition Visit

13.15

MIGRATION TO EV-DO REV.A

Global Deployment of EV-DO Rev.A – An Overview of Innovative Implementation Programmes from Around the World

14:30
  • Understanding Rev.A’s benefits for the developed world
  • Evaluating innovative programmes across large scale deployments in Japan,Korea and the USA
  • Rev.A as a key development tool in emerging markets
  • Highlighting the multimedia tools and applications available through Rev.A in Africa
  • Examining Rev.A’s future role in global telecommunications
  • Steve Falk, Vice President, Technology & Advocacy, CDG, (USA)

Investigating the Rise of Data Networks: Understanding How Operators can Best Optimise this Revenue Stream and How it Could Change the Dynamics of Competition

15:00
OPERATOR
  • Voice vs.data propagation model
  • Comprehending why data networks have become so popular with customers
  • Understanding how operators can best utilise this revenue stream
  • Benchmarking the applications on offer
  • Maintaining competitive advantage in a data network
  • Eduard Eck,Director,Technical Strategy,Telefonica O2, (Czech Republic)

Deploying EV-DO Rev.A Over an Active CDMA450 Network and How to Achieve a Successful Rollout

15:30
  • Evaluating the services on offer
  • Examining consumer uptake and satisfaction
  • Moving forward with EV-DO Rev.A
  • Frank Mulholland,Director,CDMA Europe,Sales & Business Development,Alcatel-Lucent(UK)
  • Networking Refreshment Break & Exhibition Visit

    16:00

    GLOBAL 450 DEVELOPMENTS

    The Use of CDMA450 Based GPS for Public Safety

    16:30
    OPERATOR
    • Why location enabled systems are beneficial for CDMA450 networks
    • Outlining the business case for CDMA450 based GPS for public safety
    • Analysing why propagation is key
    • Examining handset & chipset challenges for location enabled systems
    • Ensuring integration and interconnectivity with the network and devices
    • Arnfinn Roste,Founder & Vice Chairman,Nordisk Mobiltelefon, (Sweden)

    The Impact Liberalisation on the Pakistan CDMA450 Telecom Market

    17:00
    OPERATOR
    • Examining the changes brought by liberalisation
    • Reviewing the impact on competition
    • Utilising foreign investment to build a stable future
    • Analysing the potential for consolidation in the market
    • Artem Orange,CEO,Diallog Pakistan,(Pakistan)

    End of Conference

    17:30
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    Eastern European TV: 12th edition
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