- Dr.Paulo Campos, Secretary of State, Ministry of Public Works and Telecommunications, (Portugal)
Registration & Coffee
08:15
Speed Networking:Your opportunity to get to know your peers before the start of the conference and set a relaxed and informal atmosphere
08:45
KEYNOTE SESSION
The Portuguese Telecommunications Market
09:00
Evolution of CDMA450 in Portugal
09:15
OPERATOR
- Examining the progress made since the first commercial deployment of CDMA450 in Western Europe
- Understanding the challenges faced by established CDMA450 players
- Analysing growth since inception and the lessons learned
- Co-existence with GSM networks – has it been achieved?
- Critical analysis of the initial years and the lessons learned
- Assessing the future,is the outlook positive?
- Carlos Pacheco, CEO, Zapp Portugal, (Portugal)
Assessing the Growth of the Worldwide CDMA450 Digital Market
09:45
- Tracking the evolution of the market over the last year
- Highlighting the most influential players in the market and welcoming new entrants
- Examining the key events of the last 12 months and their potential impact
- Analysing important regulatory and technological updates
- Update on IA450 developments
- Tina Radford, Chair, IA450
CDMA450 Regulatory Update - Unifying a Fragmenting Market Through Standardisation
10:15
- Understanding the effect of fragmentation on the CDMA450 band
- When will standardisation of the 450 band come into effect?
- Anticipating the outcome of recognition on the market
- Examining the potential impact of widespread EV-DO Rev. A implementation on standardisation
- Safwan Zaheer,Chairman of RSWG,IA450
Networking Refreshment Break & Exhibition Visit
10:45
MARKET OUTLOOK
With Worldwide Deployment of CDMA450,is the Industry Still a Niche Market or Has it Now Truly Gone Global?
11.30
- Outlining the challenges CDMA450 has faced in the past
- Analysing the potential future market size of CDMA450
- Understanding the operator race to buy property & licences
- Achieving greater penetration in the competitive mobile network market
- Understanding how best to compete in GSM markets - Strategies for enhancing differentiation
- Chen Qie,Chief Engineer & CDMA Products Management, Huawei,(China)
Examining the Investment Community Requirements for Financing Standalone CDMA450 Networks
12:00
- Positioning of the CDMA450 proposition
- Identifying the key market demographic criteria for successful standalone networks
- Understanding the competitiveness of CDMA450 verses other technologies
- Understanding the revenue drivers and balance between voice and data
- Philip Shepherd,Partner,TMT Strategy Transaction Services, PricewaterhouseCoopers,(UK)
Business Case Analysis for CDMA450 in Developing Rural Regions
12:30
- Outlining the growth of CDMA450 in low density,rural populations
- Reviewing ARPU in developing regions,is there a business case for investment?
- Exploring ways to lower the initial investment per subscriber
- What alternative technologies are currently being reviewed for emerging markets and could these threaten CDMA450?
- Tao Ye, Director of CDMA Marketing, Europe, ZTE, (China)
Networking Lunch & Exhibition Visit
13:00
Developing and Deploying Successful Marketing Programmes for Commercially Viable CDMA450 Networks
14:15
PANEL DISCUSSION
- Examining the role of marketing in CDMA450 rollout
- Analysing CDMA450’s market proposition
- Establishing the key USPs to promote in a marketing campaign
- Exploring internal processes – who to involve in the marketing plan
- Identifying potential content provider partnerships with household names
- Steve Falk, Vice President,Technology & Advocacy,CDG,(USA)
- Piermario Di Pietro, CEO, Zapp Romania,(Romania)
- José Campos, Marketing Director,Zapp Portugal,(Portugal)
THREATS AND OPPORTUNITIES FOR CDMA450 IN 2008
China: Friend or foe? Whether the Allocation of 3G Licences in the Chinese Market Will Make or Break the Country’s CDMA450 Industry
15:00
- Estimated penetration of CDMA450 in China
- Analysing China’s influence on the global CDMA450 market
- Assessing the impact of 3G licenses on the unregulated 450 market
- Forecasting China’s future involvement with 450 and the potential effect of China’s own technology
- Joe Nordgaard, Managing Director, Spectral Advantage, (USA)
Romania:The Potential Threat of GSM in the Wireless Data Market Following HSDPA Roll-Out
15:30
OPERATOR
- Projected customer demand of wireless data services in Romania during 2008
- Competing against HSDPA with a CDMA450 only network:advantages and limitations
- The advantages of an integrated CDMA450/2.1GHz strategy
- Piermario Di Pietro, CEO, Zapp Romania, (Romania)
Networking Refreshment Break & Exhibition Visit
16:00
The Nokia Siemens Networks Village Connection
16:30
- Understanding the franchise-based business model
- Defining the benefits of Village Connection
- Analysing Village Connection as a viable network solution for developing areas
- Assessing strategic markets and growth projections for 2008
- Rauno Granath,Head of New Growth Markets, Nokia Siemens Networks,(Finland)
Is the 450 Industry still Suffering from Underinvestment? Examining Whether a Lack of Financing is Threatening the Industry's Growth
17:00
PANEL DISCUSSION
- Understanding CDMA450’s past problems in raising capital
- Evaluating whether current investment levels are sufficient for growth
- Examining the politics behind CDMA450 financing
- Discussing whether alternative technologies are damaging CDMA450’s investment potential
- Assessing how the 450 community can enhance its investment proposition
- Philip Shepherd, Partner, TMT Strategy Transaction Services, PricewaterhouseCoopers, (UK)
- Arnfinn Roste, Founder & Vice Chairman, Nordisk Mobiltelefon, (Sweden)
- Ernest Ndukwe, Chief Executive Officer, Nigerian Communications Commission, (Nigeria)
- Chris Battaillard, Founder, Inquam, (UK)
Day One Conference Close
17.45
Registration & Coffee
08:15
Speed Networking:Your opportunity to get to know your peers before the start of the conference and set a relaxed and informal atmosphere
08:45
Fostering CDMA450 Development in Portugal through Policy and Regulation
09:00
- ANACOM,Speaker to be Announced,(Portugal)
TECHNOLOGY UPDATE
Benchmarking Alternative Technologies
09:15
PANEL DISCUSSION
- Understanding the key differences and similarities between technologies such as WiFi and WiMAX
- Will VoIP mitigate any advantage WiMAX may have had in the CDMA450 market?
- Is WiMAX hype threatening potential investment in CDMA450?
- Joe Nordgaard, MD, Spectral Advantage, (USA)
- Eduard Eck, Director, Technical Strategy, Telefonica O2, (Czech Republic)
- Colin Chandler, Vice-Chairman, IA450
- David Parry, Vice President, Worldwide Sales, Mobile Tornado, (UK)
Digita Oy: Understanding the 450 Business Model in Finland
10:15
OPERATOR
- Examining successful deployment of a 450-network in highly developed telecom markets
- Assessing the pros and cons of shared network business model
- Understanding why Digita choose Flash-OFDM instead of CDMA
- Analysing examples of business solutions using 450 networks
- Juha Malmberg, Vice President, Digita Oy, (Finland)
Qualcomm Chipset Roadmap
10.45
- Position Statement
- Analysing CDMA450 Segment Coverage
- Examining the product roadmap
- Qualcomm and 1xEV-DO Rev A
- Understanding the QSC 1100 Single Chip solution
- Joe Glynn, Senior Director, CDMA Technologies, Qualcomm, (USA)
Networking Refreshment Break & Exhibition Visit
11:15
HANDSETS & DEVICES
Dual Band Devices:Operating in CDMA450 & 2100
12:00
OPERATOR
Fulfilling voice and data capacity demands due to metropolitan growth
- Examining the demand for dual band services
- Understanding the handset expectation from consumers
- Evaluating current handset offerings and gauging future needs
- Solving supply and demand issues for dual frequencies
- Vadim Belyavskiy, Technical Development Director, Moscow
- Cellular Communications, Skylink, (Russia)
Vendor and Operator Roadmaps – Terminal Advances and Timelines
12.30
PANEL DISCUSSION
- Discussing operator challenges with regard to terminal availability and variety
- Debating customisation vs.standardisation
- Understanding the difficulties faced by CDMA450 handset vendors in the current industry climate
- Highlighting terminal developments to expect over the next 12 months
- Examining the role handsets will play in the future of CDMA 450
- Key challenges and opportunities ahead for both vendors and operators
- Tina Radford, Chair, IA450
- Artem Orange, CEO, Diallog Pakistan, (Pakistan)
- Piermario Di Pietro, CEO, Zapp Romania, (Romania)
- Lin Rui, Senior Vice President, ZTEMT, (China)
Networking Lunch & Exhibition Visit
13.15
MIGRATION TO EV-DO REV.A
Global Deployment of EV-DO Rev.A – An Overview of Innovative Implementation Programmes from Around the World
14:30
- Understanding Rev.A’s benefits for the developed world
- Evaluating innovative programmes across large scale deployments in Japan,Korea and the USA
- Rev.A as a key development tool in emerging markets
- Highlighting the multimedia tools and applications available through Rev.A in Africa
- Examining Rev.A’s future role in global telecommunications
- Steve Falk, Vice President, Technology & Advocacy, CDG, (USA)
Investigating the Rise of Data Networks: Understanding How Operators can Best Optimise this Revenue Stream and How it Could Change the Dynamics of Competition
15:00
OPERATOR
- Voice vs.data propagation model
- Comprehending why data networks have become so popular with customers
- Understanding how operators can best utilise this revenue stream
- Benchmarking the applications on offer
- Maintaining competitive advantage in a data network
- Eduard Eck,Director,Technical Strategy,Telefonica O2, (Czech Republic)
Deploying EV-DO Rev.A Over an Active CDMA450 Network and How to Achieve a Successful Rollout
15:30
- Evaluating the services on offer
- Examining consumer uptake and satisfaction
- Moving forward with EV-DO Rev.A
Networking Refreshment Break & Exhibition Visit
16:00
GLOBAL 450 DEVELOPMENTS
The Use of CDMA450 Based GPS for Public Safety
16:30
OPERATOR
- Why location enabled systems are beneficial for CDMA450 networks
- Outlining the business case for CDMA450 based GPS for public safety
- Analysing why propagation is key
- Examining handset & chipset challenges for location enabled systems
- Ensuring integration and interconnectivity with the network and devices
- Arnfinn Roste,Founder & Vice Chairman,Nordisk Mobiltelefon, (Sweden)
The Impact Liberalisation on the Pakistan CDMA450 Telecom Market
17:00
OPERATOR
- Examining the changes brought by liberalisation
- Reviewing the impact on competition
- Utilising foreign investment to build a stable future
- Analysing the potential for consolidation in the market
- Artem Orange,CEO,Diallog Pakistan,(Pakistan)
End of Conference
17:30
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