Pre-Conference Workshop
Examining Business Models and Societal Implications for Cameraphones

Led By: Alan A. Reiter, President, Wireless Internet & Mobile Computing | Tuesday 3rd October 2006

Session One: Introduction to the Revolution

• Changing business processes and social interactions
• Examining global revolutionary dynamics of photos, videos, TV
• Advancing cameraphone technologies

Session Two: The U.S. Business Models

• Analyzing the advances in services, products
• Reviewing pricing models and marketing strategies
• Examining the dynamic third-party content and services market

Session Three: User-Generated Content

• Exploring cameraphones in social networking
• Leveraging the explosion of photo/video sharing sites
• Coping with "consumer in charge" Web publicity
• Studying revenue potentials of cameraphone content

Session Four: Consumer Marketing Recommendations

• Creating superior cameraphone Web services
• Reaching customers with corporate weblogs, podcasts, vlogs
• Examining contests, promotions, product tie-ins

Session Five: Cameraphones for Corporates

• Persuading companies to employ cameraphones
• Developing strategies for white and blue collar businesses
• Exploring new technology for corporate applications

Session Six: Coping with Problems

• Reviewing methods for counteracting bad press
• Preparing for "death by cameraphone" activism
• Dealing with inappropriate public photos/videos

Workshop Timing

Workshop Leader

Alan A. Reiter, President, Wireless Internet & Mobile Computing
Alan A. Reiter has been a wireless analyst for 28 years, focusing on leading edge products, services and technologies. He is president of Wireless Internet & Mobile Computing, a Washington, D.C.-area consulting firm that helps develop new and enhance existing wireless data businesses worldwide. Alan manages one of the most popular camera phone weblogs on the Internet, "Reiter’s Camera Phone Report " as well as "Reiter’s Mobile TV Report. " Alan created the world’s first wireless data newsletter, wireless data conference and cellular conference. He was instrumental in developing the first cellular magazine.

Workshop Objectives

Cameraphones are revolutionary. Wireless imaging is changing consumer interactions, business processes and social behavior. These changes can generate significant revenues but they also are creating problems. This cameraphone workshop provides an indepth course with an international perspective that examines business models for mobile photos and videos. Among the topics are corporate and user generated content, Web services, photo/video sharing, social networking and multimedia "reach out " marketing techniques. The workshop also examines the major social and political implications of a world where hundreds of millions of people are able to shoot photos and videos and transmit them almost instantaneously.