Day One Wednesday 4th October 2006
Registration
08:30
Welcome Address and Speed Networking
08:55
A chance to get to know your peers before the start
of the conference
Chairman's Opening Remarks
09:05
- Alan Reiter, Editor, The Cameraphone Report (US)
The Evolving Cameraphone Ecosystem
The Cameraphone of Today as the TV Phone of Tomorrow
09:15
KEYNOTE SESSION
- The Evolution of the Cameraphone
- Where is the whole ecosystem heading?
- Bringing credibility back to the imaging market
- Making the most of the cameraphone's versatility
- Developing cellular strategies across the value chain
- The need to cooperate rather than compete
- How improving cost, performance and memory issues can be extended across the whole value chain
- Keynotes: Arnaud Leca, Orange (UK)
- Satu Ehrnrooth, Director, Cameras Category, Nokia Multimedia (UK)
Operator Perspectives on the Increasing Camera phone Capabilities
10:15
- Responding to the failure of MMS - can it be improved from both the operator and customer perspective
- Creating revenue in the imaging market
- Overcoming the challenges of transmission of data over the network
- Matteo Colombo, MMS Product Manager, 3 Italy
Consumer Responses to the Cameraphone Phenomenon
10:45
- Up to date segmentation of end user needs in the camera phone space
- What are the overridng demands from consumers for improvements to user experience?
- What if anything is preventing greater uptake of camera phone usage?
- How is the traditional imaging community reacting to the cameraphone challenge?
- Speaker to be confirmed
Refreshments & Exhibition Visit
11:15
Examining the End User Experience
Operator Case Study: Taking a Consumer Orientated Standpoint
11:45
- Opening up the walled garden
- Embracing a consumer orientated approach with real value-added content
- What innovative applications and customisations can be built to attract users?
- Pietro Catello, TIM (Italy)
A Retrospective: How Has the Last Year Improved End User Experience?
12:15
- What has really happened in the last year?
- What new services have been launched?
- How have existing services such as MMS and barcoding evolved?
- Has camera module quality improved - if not why not and what is the roadmap for future improvements?
- How are consumers using images - the developments of the past year and the impact on printing and sharing etc
- Ramon Garrido, Chairman, MIPC, and Program Director of Mobile Standards, HP Imaging and Printing Group (US)
- Nagappan Arunachalam, Chief Evangelist, Newbay (UK)
- Pietro Catello, TIM (Italy)
- Benoit Bergeret, President and CEO, Realeyes3D (France)
Lunch
13:00
Imaging - Energised Communication
14:30
- Transforming lifestyles through new mobile communications - Energized Communication
- Taking Sony Ericsson?s Imaging Style to the next level - the Cybershot phone
- Imaging applications and technologies to drive differentiation
- Driving operator ARPU through form and function
- Bjorn Ahlberg, Director, Sony Ericsson Mobile Communications AB (Sweden)
Bridging The Technical Gaps in the Cameraphone Market
The Cameraphone vs The DSC
15:00
- Examining the remaining challenges
- What is still missing from a technological perspective?
- Size, reliability, richness of functionality, quality
- The future roadmap for bridging the divide
- Evaluating the next new advancements
- Darren Adams, Strategy Manager, NEC Europe (UK)
- Janne Haavisto, Director of Audi-Visual Systems, Nokia Technology Platforms (Finland)
- Vern Klein, Director, Wireless & Mobile Products, Micron Technology (US)
Refreshment and Networking Break
15:45
Running the Megapixel Race
16:15
- Review of the latest achievements in camera phone image quality
- What is the optimum pixel count?
- Practical implications of the mismatch between pixel count and the true resolving power in a mobile imaging system
- What are the technological challenges in matching true image quality with pixel count: Optics, sensors and signal processing
- The system design and hardware improvements needed in getting to 5Mpixels and above
- Janne Haavisto, Director of Audi-Visual Systems, Nokia Technology Platforms (Finland)
Breaking New Ground in Form Factor and Design
The Ergonomics of Cameraphone Handset Design
16:45
- Innovation and interesting ideas driving uptake
- The designs breaking new moulds
- Balancing usability with newer shapes with cost efficiency
- Mikko Kämäräinen, CEO, Provoke Design (Finland)
Close of Day and Networking Drinks Reception
17:15
Day Two Thursday 5th October 2006
Registration
08:30
Chairman's Opening Remarks
09:00
Growing Users Through Technology
Applying Technology to Real World Camera Phone Services
09:10
- Tackling optimal image distortions
- Understanding the challenges of image distortion, ambient lighting and unpredictable camera angles
- Mobile Document Scanning
- 3 vertical applications for cameraphones in the business market
- Case Study: B2B photocopy service
- Benoit Bergeret, President & CEO, Realeyes3D (France)
Perspectives of the Major Players on the Current Climate for Cameraphone Technology Development
09:40
- How can issues of poor quality be countered and addressed - what developments are in place?
- Comparison of competitive price and compactness offerings
- The challenges of producing and integrating lenses
- Getting high volume supply - avoiding delay in model introduction
- Panelists to be confirmed
Optics: The Technical Challenges
The Next Generation of Camera Modules
10:20
- Co-designing a lens with image processing
- Relaxing lens design constraints
- Increasing image quality and shooting in low lighting conditions
- Offering new features such as digital autofocus
- Reducing the hardware size and fragility
- Remi Lacombe, VP Business Development, DxO (France)
Refreshments and Networking Break
10:50
Lens Evolution and Integration
11:20
- How higher quality branded lenses are adding to the advancement of the market
- Challenges involved in integrating a quality lens
- Quality of component
- Speaker to be confirmed
The Current State of the Optics Market
11:50
- Japanese/Korean perspectives
- Objectively measuring image quality - how do handset manufacturers benchmark themselves against image quality?
- Chairperson
- Mel Conway, Analog Devices. - Ian Montandon, Director Europe, Omnivison (UK)
- Remi Lacombe, VP Business Development, DxO (France)
- Senior Representative, Dblur (Israel)
Image Quality Advancements
Matching Image Quality Expectations
12:30
- Consumers expecting a certain level of image quality - the main challenges involved in achieving this:
- Lens
- Colour filter
- Size of image sensor
- Supporting DSP
- Matt Whitcombe, EU Marketing Manager, Omnnivision (UK)
Lunch
13:00
The Latest Software Solutions for Combating Low Light Conditions
14:30
- Getting good quality pictures in low light levels
- Reducing motion blur
- Noise reduction - creating a clearer picture
- Sami Niemi, CTO, Scalado (Sweden)
Advanced Imaging Functions: Innovations and Improvements
Supporting Advanced Imaging Functions
15:00
- Image sensors
- Zoom
- Autofocus
- Flash
- Red-eye reduction
- Speaker to be confirmed
Refreshments and Networking Break
15:30
An Evaluation of Current Image Stabilization (IS) Technology Possibilities
16:00
- Design options, optical IS, electronic IS, digital IS
- Challenges facing the module makers
- Electronics and control software requirements
- Role of Gyroscope as the enabling technology
- State of the technology and implementations
- Steve Nasiri, President and CEO, Invensense (US)
Sensitivity and Image Processing
Moving the Image Sensor into Smaller Territory
16:30
- Issues over power
- Optical quality
- Form factor constraints
- Compensating for noise increase with software
- Overcoming the challenges involved in optimising sensor sensitivity
- Embedding high-resolution sensors - avoiding encasing the resolution, giving a digital form function and sampling more of the pixel depth
- Dr David Burrows, Director, Imaging Design Centre, Micron Technology (UK)
End of Day and Close of Conference
17:00
