Pre-Conference Workshop
Delivering Mobile TV Strategies for Deploying the Most Efficient Mobile TV Solution
Tuesday 7th November 2006, StarHotel Metropole, Rome
Led by: RealNetworks
Workshop Agenda:
- Best practices for deploying Mobile TV
- Mobile operator and content provider/broadcaster case studies
- The user experience – portal vs. client applications
- Mobile TV technologies – streaming, broadcast technologies (DVB-H, MBMS etc)
- Mobile TV - regulatory issues (acquiring spectrum, rights issues etc)
Timetable:
09.30 Registration and Coffee
10.00 Workshop Start
13.00 Lunch
16.30 Workshop close
Objectives:
As mobile broadcast technologies such as DVB-H begin to be incorporated in wireless
carriers' offerings, delivering advanced features and functionality to subscribers is now a
reality. But all mobile broadcast technologies have hard limits as to the amount of content
and channels they can carry, and must trade-off selection for ubiquity which results in a 'one
size fits all' offering to subscribers.
Combining streaming with mobile broadcast offers the best of both worlds to the mobile
operator and their subscribers; a vast selection of content and functionality delivered via the
most efficient route.
This workshop will help all attendees prepare for the inclusion of mobile broadcasting into
carriers' networks by objectively presenting the pros and cons of both mobile broadcast and
streaming. It will demonstrate the options available for delivering the most popular mobile
TV use cases, illustrating new use cases and providing some best practices for designing a
total mobile TV solution that provides wireless carriers with ultimate flexibility and a futureproof
foundation.
The sessions will be illustrated with real life examples, case studies and interactive
discussions with a variety of participants.
Who Should Attend:
Operators, Handset Manufacturers, Software Solution Providers, Hardware Providers and others in the Mobile TV value chain can benefit from a concise overview of the key issues and come away equipped with knowledge of powerful solutions to overcome the challenges that mobile broadcast technology is currently posing.
About RealNetworks, inc.
RealNetworks, Inc. is the leading creator of digital media services and software including Rhapsody®, RealPlayer® 10 and casual PC and mobile games. Broadcasters, network operators, media companies and enterprises use RealNetworks' products and services to create and deliver digital media to PCs, mobile phones and consumer electronics devices. Consumers can access and experience audio/video programming and download RealNetworks' consumer software at www.real.com. RealNetworks' systems and corporate information is located at www.realnetworks.com.
Your Workshop Leaders:
Serena Lawless is Senior Director of Mobile Market Development for RealNetworks' international mobile division. In working with Europe's leading carriers, appliance manufacturers and content providers, Ms. Lawless is helping to deliver RealNetworks' promise of "broadcast once, reach anyone". Having worked in Senior Business Development roles with both Ericsson and LogicaCMG over the past ten years in Business Support Systems and the Service Network layer, she has gathered a rich insight into the challenges faced by carriers in delivering compelling data services. Ms Lawless has a BA in Communications Studies from Dublin City University and a Postgraduate diploma in Computing from the University of Limerick.
Richard Baker is General Manager for Technology, Products and Solutions, EMEA and joined RealNetworks from Cable and Wireless where he was head of Voice Product Development and held responsibility for product management, product marketing and sales training for voice products and services, these included traditional switched voice and VoIP and multimedia solutions. Prior to working at Cable & Wireless, Richard spent 5 years with Nortel Networks where he latterly held the role of Sales Vice-President for EMEA and was responsible for a global service provider account delivering annual revenue of $300M across voice, optical, data, enterprise products and professional services. Richard qualified in electronics and communication engineering and has held various senior management roles in the communications and manufacturing industries.
