Your opportunity to get to know your peers before the start of the conference and set a relaxed and informal atmosphere

• Examining the current road map for DVB-H uptake around the world
• Analysing recent developments among global partnerships and alliances, and how they are affecting the development of the technology
• The current state of global frequency availability
• A look ahead at the latest predictions for the standard, and the expected timelines for widespread deployment based on recent developments

• Update on spectrum allocation - what affect is lack of spectrum having on the standard - how are all the regulatory bodies in the EU working together?
• What is the effect of spectrum availability on the economics of mobile broadcast?
• When spectrum is lacking what is the trade-off between high and low power sites?

• An overview of the major technical challenges, successes, and perceived opportunities
• Assessing both positive and negative user feedback
• Number of users and trends
• Dealing with coverage issues, including indoor coverage

• How content was presented to the user - bundles, access
• Customer usage patterns and acceptance - how did the pricing and content formatting work?

• Are standards issues still leaving the development of interactivity indeterminate?
• Recognising the importance and complexity of interactivity
• Applying lessons from other interactive television experiences - what can be learned from TV examples?
• Understanding and tackling the issues of technical standards and interoperability
• Building an interactive platform and compelling services
• Analysing the business models and value chains

• Examining exactly what content owners require from operators in terms of content protection
• During the World Cup deployments, how was the content protected and how effective were the measures?
• Conditional Access versus DRM - effects on economies of scale and avoiding fragmentation
• Reflecting the value of content in the degree of security provided
• How can international operators effectively protect their content outside local regions?

• Secure Mobile Personal Video Recorders (PVR) - protecting pre recorded or stored content and the applicable business models.
• Interactive Platforms on Mobile Devices - enhancing the viewing experience by adding voting, chatting, commerce, games and other applications. NDS's experience transposed into the mobile space.
• Advanced EPG (Electronic Program/Service Guide) Technologies - what does the user want to see and what else can the EPG deliver?
• Convergence between the mobile TV handset, the PC, Set Top Box and Personal Video Recorder - Time shifting, place shifting and the fine line between.

• Has concrete evidence of profitable consumer demand for mobile TV really been shown?
• Is DVB-H the best technology for mobile TV? Are there other promising alternatives?
• How far away is the market from being able to guarantee recovery of costs from network roll-out?
• What are the most promising business models in the converged world?
• How have the commercial models for parties in the value chain and issues of content rights progressed over the last year - are mindsets changing or open to possibilities?
• Using the nature of mobile broadcast to create a natural monopoly and wholesale opportunities, driving down prices and creating a competitive business model
• Discovering and satisfying mobile viewers expectations

• Hearing how broadcasters see their own business model for mobile TV - is the market shared between the telco and the broadcaster or is the operator taking the lion's share?
• Examining the rights and licensing challenges from a broadcasting viewpoint
• What do broadcasters expect from operators in terms of technology?
• Overcoming the immediate challenges of technological limitations and handset subsidies in light of regulatory and spectrum progress

• Technology strategies for driving down the costs of implementing digital TV on the handset
• Overview of the DVB-H ecosystem and how open standards and business models promote innovation and economies of scale
• Roadmaps for delivering digital TV on mid-range phones and requirements for bringing digital TV to low-cost phone users

• The impact of industry convergence - how are broadcasters and content players fitting into the “telco” environment?
• The importance of managing network construction and service costs through efficient collaberation - to what extent is this being achieved?
• What would the impact be of broadcasters setting up a “free-to-air” model? How would this effect the business case, especially in terms of cell site reuse and handset subsidies?
• How optimistic is the case looking for maximum advertising revenue in mobile TV - how prevalent will the standard have to become before advertisers come on board?

All participants of DVB-H are invited to an exclusive drinks reception at the close of Day One. This informal gathering will give you the chance to discuss the day's issues with speakers and delegates in a relaxed setting.

Chair: Santino Saguto, Director, Italy Greece MENA, Spectrum Strategy Consultants (UK)

• Summary of the technical trial results in terms of signal, in-building coverage, network scaling
• Other obstacles encountered in the service deployment
• Can technology and base stations can be deployed cost-effectively?

• Update on the lessons learnt
• Technology options
• What are the next steps?
• The possibility of shared networks
• Technical hurdles: spectrum, content protection and interactive services, cost reduction

• Results from the Torino trials
• Considering the existing deployment of services and the different business models in Italy, are other models possible?
• Reflecting on potential capacity wasting or optimisation when several operators offer the same content

• Lessons learned from IOT in existing networks
• Understanding the technology choices and chronology to ensure a successful roll-out
• Handling network diversity to enable deployments in multiple networks

• Mobile TV service soup: why broadcast and why DVB-H?
• Mobile TV over mobile broadband technologies: how does DVB-H compare?
• Which standard will win out - could DVB-H combine with 3G,WLAN, DAB using the unifying quality of IP in order to deliver mobile TV? Is combination rather than competition likely to prevail?

• User demands on coverage (urban indoor and rural), number of channels, quality [based on end user surveys]
• Economics aspects of deployment costs in dependancy of the frequency
• Business case aspects
• Regulation aspects, access to spectrum and timing
• Impact of terminals [technical aspect, established partnerships]
• Complete end-to-end solution aspects

• Do they hold each other back?
• Examining go-to-market strategies
• Do users understand the idea of clip vs live broadcast?
• The idea of 'mobile snacking' -who is propogating this idea and how accurate is it? Will people really use mobile TV in this way?
• An aggregator's perspective - how streaming and mobile broadcast can work together

• TeliaSonera case study for video and mobile TV services over 3G and DVB-H in Finland
• How does the user experience of DVB-H compare to content streamed over 2.5/3G?
• Quality of stream - frames per second
• Resolution
• What are the technical challenges/benefits to an operator of evolving mobile TV over 3G before moving onto DVB-H?
• Is 2.5G and 3G realistically a competitor to DVB-H - what mobile TV services and applications can they support?
• HSDPA - is this the nearest current competitor? What can you transfer over HSDPA?

• Software consideration issues when deploying a middleware solution on a commercial DVB-H handset
• Examining the role & responsibility of the DVB-H middleware
• Experimental results from the development of a DVB-H handset with a handset manufacturer and multimedia chip vendors
• The future of evolving mobile TV handsets from the perspective of the DVB-H software vendor

• Who produces/manages the ESG and what roles are available for third parties?
• Lessons from the cable and satellite industry
• Unification across broadcast and mobile operator assets
• Architectures for maximizing flexibility and operator choice
• The data question - how to get/ provide programming data to the mobile user

Multi-mode solutions are required over the next few years as the mobile broadcast industry emerges with regional and per-customer preferences. This session explores how:

• DVB-H is forecasted to be the long term winner in the technology race, but business needs, technology availability, and market demand are enabling DAB, DMB and other mobile broadcast technologies to gain a foothold
• Mobile broadcast service, unlike telephony, has a regional focus due to language and cultural preferences; therefore, functions like roaming and endto-end interoperability are not forcing international alignment
• Chipset, platform and device manufacturers are hedging their bets in the short term with multi-bearer functionality
• There exists a handset optimisation trade-off:
• balancing feature functionality with power consumption
• choosing between one perfectly tuned device and one enabling several technologies
• Implications: The ripple effect through the value chain - the convergence/race aspect of technology competition

• Non-handset devices - potential routes to market and effects of the value chain
• How can operators deal with non-handsets and unconnected devices? Do broadcasters become retailers?
• Examining the technology and integration issues
• Multi-platform questions