A chance to get to know your peers before the start of the conference and set a relaxed and informal atmosphere

• How is reference design changing the handset value chain?
• Evaluating the impact of reference designs in the GSM handset market
• Who are the major players in this space, and what is the role of standardisation bodies in simplifying the reference design?

• From low-end to 3G: The industry heavyweights are winning out
• Why reference designs will drive some chipmakers to merge
• IPR issues - the industry's dirty little secret?
• Who makes money and is it all worth it?
• 3G smartphone BoMs and the cost reduction road ahead

• Reference design as a growing and successful business model and the cost pitfalls of reference design
• Collaborating with partners in the handset value chain
• Adding value to the hardware platform - improving and integrating platform solutions for OEM customers and keeping up with handset production cycles

• Dissecting the 2G BOM Structure - Teardown Case Study
• Understanding where the costs are located
• Reviewing the technical challenges in building a reference design

• Undertaking testing, development, certification and operator approval for mass market production
• Mitigating the complexities of handset testing
• Reducing reference design development and validation test burdens

• Translating good industrial design to the handset reference design
• Maintaining form factor and usability as key elements in reference design
• Benefits of working with industrial design experts to enhance your reference design solutions

• Lowering the cost of developing and manufacturing devices across market segments
• Meeting increasingly complex specifications and shorter terminal development cycles for converged Smartphones
• Making the right architecture choices in compiling reference designs for the market

• Driving emerging market handsets through accessible and cost-effective reference design
• What approach is most suitable for high volume production?
• Reference design as a means of facilitating the rise of new market entrants

• Analysing Different processing reference designs:
  - Independent modem and application processors
  - The System on Chip Approach
  - Supporting baseband with multimedia processor
• Choosing the correct model for the relevant device and market segment

• Flexible modular design through independent modem and application processor
• Overcoming complexity increased complexity and applying additional interfaces for interplatform communication
• Integrated design as the best option for Featurephones and low end Smartphones
• Offering a lower cost position and enhancing efficiency
• Choosing the correct chipset strategy for device development

• Benefits of working with a handset manufacturer and OS developer to create a comprehensive 3G reference design solution
• Challenges faced at the hardware level
• Deploying the 3G reference design to market - speeding time to market
• Realising the benefits to operators and consumers

• Integrating cellular/ WiFi/ GPRS in the future
• Incorporating high speed data standards - what future?
• Developing the multimode device - architectural issues
• Ensuring flexibility in supporting different combinations of wireless modes, bands and features

• Following the migration form voice-centric to data-centric networks
• Meeting the projected need for next generation devices through reference design model
• Exploring future technologies - integrating Wi-MAX, WLAN
• The effect of convergence and integration of standards such as UMA and IMS
• Wireless Platform Solutions as a Means of Reducing Development Time and Increasing Time to Market for Data-Intensive Handsets

• Evaluating the role of reference design in delivering on advanced handsets and CPE
• The central role of Wi-Max as a future technology
• The role of reference design in meeting operators need for affordable and available advanced terminals and equipment

• Bringing an mature 3G protocol stack to market
• Assessment of the protocol stack within the software BOM
• Providing differentiation and flexibility at the software level to meet requirements time-to-market and cost requirements in a competitive market - a consideration of L2/ L3

• Single software platform across multiple silicon platforms - pipe-dream or reality?
• Mobile application platforms - everything pre-integrated or a modular multi-supplier approach?
• TTM: "Time to market" and "time to money", using platforms to reduce timescales and improve quality
• Return on investment - using a platform approach to deliver highly customised products without losing money!
• Software platforms and reference designs - complimentary or contradictory?

• Lowering the cost of developing and manufacturing 3G devices
• Standardized, modular reference designs as the key to shorter 3G handset development cycles
• How reference design can reduce OEM/ODM handset cost and time-to-market - integrating testability features to enable thorough system verification and validation

• Evaluation of Linux, a high level OS aiming at feature / entry phones
• Key points to watch to optimise a Linux Bill of Material
• Integrating operators requirements into a Linux Reference Design
• How customisation can be built into a Linux-based UI
• Why and how is Linux going to change our way to design handsets, the role of the operators, the designers and the integrators?

• Silicon - analysing the costs of integration
• Integration with the correct software architecture
• Moving into reference design as a value added service

• Overcoming limits posed by power consumption, processing speeds and form factor to maximise device functionality
• Realising trade offs in cost, technology availability and design
• Developing a TD-SCDMA reference design - working in collaboration with Datang, China

• Enabling Bluetooth - technical challenges and future innovations
• Simplifying the complexity of integrating the mixed hardware / software multi-standard system device
• Reference design and Bluetooth

• Developing handsets - royalty costs as rising burden
• The role of reference design in mitigating risk of overspend