Mobile Applications Platform & OS - This forum will serve as the yearly meeting point for the top players, innovators and
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12 February 2012 Order hotline: +44 (0) 20 7017 5506
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Re-Examining the User Interface, Browser & Technical Usability of Mobile Devices

 

 
  • Chair: Dr. Andreas Constantinou, Director, VisionMobile, UK

The Role of the UI & Evolution of the Applications Environment

Discussion of the i-mode Community's Handset Design Process for the UI

09:00
OPERATOR
  • How does the i-mode community works together to develop a consistent and compelling UI on the handset
  • Using customer experience studies to refine the MMI
  • User case - working with handsets manufacturers and operators to ensure a great i-mode experience across a diverse universe of handsets
  • Cedric Nicolas, Handset Design & Quality, Director - i-mode, Bouygues Telecom, France

Analysing New Browser Technology and the Impact of Advanced Application Environments

09:30

The way in which browser technology is being utilised is changing - what are the implications of this paradigm shift for the industry, and to what extent are more dynamic, interactive and end to end application environments having for the browser? Will the browser become obsolete in this environment?

  • Matt Millar, Adobe Consulting

The Role of UI Design In Consolidating a Great User Experience

10:10
  • Increasing service revenues through UI optimisation
  • How can UI organisation and appeal be improved?
  • How can we make advanced phones and services easier to use in terms of organisation, navigation and interaction elements?
  • Filip Healy, Head of Consulting, Amberlight Partners, UK

Networking Refreshment Break

10:40

Examining the Multiple Roles of the UI

Improving Ease of Use And The Overall User Experience Through An Innovative User Interface

11:10
  • Evaluating the importance of the UI in making devices compelling and easy to use
  • Developing an interface to convince people to engage new applications on mobile and drive data revenues
  • Mark Fisher, Senior Vice President, Danger Inc., USA

Evaluating the Latest Developments in Browser Technologies

11:40
  • Alternative and adjacent technologies that greatly enhance the User Experience - Working across various market segments to ensure specific and effective customisation
  • Enabling a better mobile experience - in Search and Content Portals
  • Michael Wendling, Principle Product Manager, Openwave, USA

Contextualising the UI - Enabling A Better Multimedia Experience

12:10
  • To what extent does the trend towards a converged-function device effect UI development and design?
  • The flexibility challenge: how interaction design team designs for maximum flexibility
  • Meeting the challenges of creating customized multimedia smartphones
  • Mats Hellman, Head of Interaction Design, UIQ, Sweden

Networking Lunch

12:40

Disney MVNO Case Study - Leveraging the Handset & the UI as an Integral Part of the Overall Data Services Strategy

13:45
  • Customizing the Disney Mobile handset to create a Disney Mobile client
  • Challenges and opportunities in customizing the handset
  • Integrating software customization with content delivery to drive subscriber uptake of data services
  • End-to-end value chain for content and applications
  • Extending upon a custom mobile client - how the Disney Mobile client is the foundation for several of Disney's key value added services
  • D. P. Venkatesh, CEO, mPortal, USA

Enhancing Usability and Improving the Quality of Experience for the End User

W3C's Mobile Web Initiative - Improving the Mobile Web User Experience

14:15
  • Introducing Best Practices for developing mobile-suitable Web sites
  • Device Description Repositories for the benefit of content/service providers
  • Moving towards the "One Web" vision
  • Philip Hoschka, Deputy Director, W3C, Europe

Focus on Smartphones - Enhancing Usability in the Consumer and Business Environments

14:45
  • Analysing the ultimate converged device - looking at usage patterns and behaviour
  • Encouraging user adoption of rich mobile applications
  • Enterprise vs. consumer users - is there a difference?
  • Esa Eerola, Head of Software Platform Marketing - Consumers, Nokia, Finland

Networking Refreshment Break

15:15

Mobile Device Management (MDM) as a Key Enabler in Managing the User Experience

15:45
OPERATOR
  • Utilising configuration management to enhance the usability of devices and services
  • In what way can MDM be used as a tool to "prime" the device and make access to services easier for the subscriber?
  • Making the valued customer a high-value customer - MDM as a means of upselling services and content
  • Ilkka Talvitie, Development Manager, Business Customers, Elisa, Finland

Working With The Developer Community To Create More Compelling Applications and Content

Creating New Content and Applications - A Consideration of the Development Process

16:15
  • Understanding the obstacles faced by developers in getting compelling mobile content to market
  • Overcoming functionality and compatibility issues in developing content and services for mobile devices
  • How can we transfer the rich multimedia experience from the internet to the mobile?
  • Utilising and promoting rich Application Programming Interfaces (APIs) to support features, functionalities and truly customisable applications
  • Kristian Segestrale, Managing Director, EMEA, Glu Mobile, UK

End of Focus Day

16:45
 
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