Pre-Conference Workshop
Effectively Securing Premium Content through Interoperable DRM: Examining
in Detail the Latest DRM Technologies, Trends and Strategies
Who is this workshop designed for?
This workshop will provide a comprehensive and first-hand
overview of Digital Rights Management (DRM) from the perspective of leading
operators.
For the mobile industry, data-rich-services and premium content are strategically
important and present future opportunities for reliable income streams
for content service providers and operators. DRM has the power to enable
new business models such as superdistribution and social recommendation
networks. Participating players will only be able to monetize this potential
with a convergent and interoperable DRM technology for the secure distribution
of digital goods.
Attendees will benefit from the know-how of renowned experts and gain
new insights into the challenges, opportunities and potential strategies
for securing mobile content.
Led by: Dr.Willms Buhse, Member Executive Board, CoreMedia
& Vice-Chair, Open Mobile Alliance (OMA)
Workshop Agenda
Registration and Coffee
09:30
The DRM Universe – Introduction and Outlook
10:00
- Examining state of the art Digital Rights Management technologies
for Phone, PC and Consumer Electronics
- Secure content distribution: unleashing the content business
through DRM
- Providing the customer with seamless connectivity & seamless
content flow
- Transforming the ‘walled garden´ into a ‘trusted
universe´
- Outlining future directions and developments for OMA DRM
- Exploring why DRM is important for future billing strategies
- Chairman: Dr. Willms Buhse, Member Executive Board, CoreMedia & Vice-Chair, Open Mobile Alliance (OMA)
Overview of the DRM Market
11:00
- Outlining the different approaches to DRM
- Examining the role of standards and interoperability in DRM
strategies
- Exploring the DRM strategies available to operators and content
owners
- Outlook on the international DRM market
- Chairman: Nick Lane, Principal Analyst, Informa Telecoms & Media, UK
Case Study – Creating an End-to-End Trusted Environment with
DRM
12:00
- Securing social networks: exploring the power of content recommendation
within social networks
- Exploring the on-and-off portal business for operators and content
owners
- Ensuring ease of use for the customer within your DRM strategy
- DRM as the main Component of Service Delivery Platforms
- Outlining deployment experience with DRM in international 3G
markets
Creating a Secure and Seamless Digital Environment between Mobile
Phones and Consumer Electronics
14:00
- End-to-end secure distribution models for digital content in
the digital home
- Convergent scenarios with mobile content on CE devices
- Domain management with and beyond mobile phones
Examining the Role of DRM within Mobile Marketing
15:00
- In what ways can DRM act as the basis for new mobile services?
- Driving business through viral marketing and premium content
and outlining the role of DRM in this process
- Exploring the Effectiveness of Peer-to-Peer content distribution
in social networks
Detailed Q&A Session and Workshop Wrap-up
16:00
CoreMedia: As technology leader for Content Management and Digital Rights Management, CoreMedia develops innovative software, which secures, strengthens and expands content business. With a passion for excellence, CoreMedia is committed to develop first-class software products based on open standards for multi-channel delivery and as an active member of the Open Mobile Alliance (OMA), CoreMedia is committed to open standards and interoperability. Leading portal operators and enterprises in all industries trust CoreMedia for reliable, high-quality service and integrated information management. Over 150 companies within the telecommunications, media, industrial and financial sectors successfully work with CoreMedia's technology amongst them industry leaders such as Deutsche Telekom, O2, Nokia, T-Mobile and Vodafone. For more information, please visit www.coremedia.com
Workshop Leader
Dr.Willms Buhse, Member Executive Board, CoreMedia & Vice-Chair, Open Mobile Alliance (OMA)
Dr. Willms Buhse is Member of the Executive Board at CoreMedia since November 2003. Dr. Buhse is responsible for CoreMedia's global marketing and communication as well as product management. Elected Vice Chair of the Open Mobile Alliance (OMA) in 2003, Dr. Buhse plays a leading role in developing open standards for mobile content delivery. Dr. Buhse holds degrees in Industrial Engineering (Dipl.-Ing.) and in Management Sciences (Dipl.-Oec.) from the University of Hanover, Germany and Madrid, Spain. He gained his Ph.D. in Economics from the Technical University of Munich.
