• Examining next generation MVNO models and understanding which ones are most suitable for your strategy
• Drafting business models that maximize the MVNO’s profitability
• Examining the key requirements to draft a successful next generation MVNO business plan: business model, target market, business development strategy, benefits for the carrier
• Evaluating the financial requirements to launch an MVNO and determining timescale for ROI

• Negotiating the MVNO partnership:
  • determining the structure of the relationship
  • key Negotiation pitfalls and best practices
  • negotiating wholesale tariffs
  • planning the timescale to the launch
• Choosing the optimum operational model to suit the MVNO’s strategy
• key Operational elements
• identifying roles & responsibilities -Role of MVNO, Carrier, MVNE

Ranjan Mishra is a Partner and one of the leaders of the Communication, Information & Entertainment practice at Mercer Management Consulting. Prior to joining Mercer, Mr. Mishra was a Senior Principal in Communication practice at A.T. Kearney and Principal in Wireless practice at Adventis Corporation. During these years, he has led several MVNO teams in strategy development, customized business case development & developing the network contract for the MVNOs. As one of the world's premier corporate strategy and operations firms Mercer Management Consulting helps leading enterprises develop, build, and operate strong businesses that deliver sustained shareholder value growth.

• Understanding the target customers’ requirements to determine the types of services to offer
• Which content should the MVNO offer:
  • if offering its own content, should it have other sources of content available?
  • how to build partnerships with content owners to deliver services to the MVNO’s customers
• Examining the place of content in the contract with the host carrier
• Choosing how to deliver the content to maximize revenues: downloads, internet, vide

• What are the technical challenges of delivering content services for an MVNO?
  • developing a platform to support a variety of content services
  • determining the optimum billing system
  • understanding the DRM challenges of providing content on mobile
• Developing partnerships with content providers:
  • negotiating deals with content owners and aggregators
  • examining the legal requirements of managing content partnerships

Andrew Cole is the President of the Cambridge Strategic Management Group (CSMG) -that together with Adventis - is the largest management consulting firm in the Telecom & Media space. The majority of Mr. Cole’s career has been focused on the telecommunications industry, with particular emphasis over the last ten years on the wireless market. He has worked with most major carriers, hardware & software players.In addition, Mr. Cole is a consistent publisher of industry-specific articles for wireless publications.