- Understanding the challenges of the real time proposition
POST CONFERENCE WORKSHOP - 13 JULY 2006
PREPAID ROAMING - Technical, Strategic and Commercial Aspects of Deploying a Prepaid Roaming Offer
This post-conference seminar will give participants an understanding of all the challenges and requirements of implementing CAMEL and launching a prepaid roaming initiative, from determining the business strategy, negotiating partnerships with operators to creating the operational structure to ensure project success.
This workshop will include in-depth presentations, case study analysis with actual data to work from, and interactive sessions and debates. As a participant attending this forum you will come away with a deeper understanding of the issues and an improved sense of competency which you can apply directly on your return to the office.
Registration and Coffee
09.00
Introduction
09.30
Outlining and analysing the technical solutions available
09.45
- Examining USSD call back, proprietary solution vs. CAMEL
- Comparing some of the rationales behind each solution
- In depth analysis of the different CAMEL options:
- CAMEL phases 1, 2, & 3
- Home routing vs. “normal routing”
Coffee
11.15
11.35
- Exploring the avenues of TOP-UP while abroad
- Understanding customer needs
- Analysing different means and solutions to TOP-UP
- 3rd party provision
- Voucher distribution
- SIM based
- Credit Card based
- Comparing and assessing the most appropriate solutions
Lunch
13.00
Developing and optimising customer experience as a means to encourage roaming usage
14.00
- Optimising your roaming coverage/footprint
- Examining the challenges to secure service roll out and the benefits of the brokerage model
- Analysing the business impact of seamless access
- Securing an increase in usage by launching VAS
Coffee
14.55
Concluding review of associated revenue & business models
15.15
- Defining key business drivers:
- Accessibility
- Availability of all services
- Customer experience
- Analysing a real-time charging case study and the associated pitfalls
Roadmap for the future: Investigating what CAMEL applications exist for the post-paid environment
15.45
End of Seminar
16.00
About the workshop leader
Johan Sels has been with Mobistar for over 6 years and has been involved in Roaming for the majority of his time with Mobistar. Prior to working for Mobistar Johan has been involved with FMCG goods from a marketing and advertising perspective for Ogilvy & Mather. Johan holds a degree in political science and a Masters degree in journalism. He launched prepaid roaming in the latter part of 2001 and four and half years ago he took full responsibility for roaming strategy and activity. In addition to P&L overview Johan has particular responsibility for managing a team of experts covering the different aspects of the business. The streams covered by his responsibility now range from roaming operational roll out to wholesale business development and product development.
