| 8.30 | Registration and coffee |
| 9.00 | Welcome address and speed networking |
| 9.15 | Opening remarks by chair:
Chaired by Mike Roberts, Editorial Director Wireless Broadband Analyst, INFORMA TELECOMS & MEDIA |
EXAMINING THE BUSINESS OPPORTUNITIES IN OFFERING VoWLAN SERVICES
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| 9.30 | What are the opportunities and challenges in developing VoWLAN offers, and how will it impact on the telecoms market?
- How can VoWLAN improve the telecom offer for consumers?
- When will VoWLAN services take off and what percentage of the telecommunications market will they potentially hold?
- Forecasting the revenues to be generated from VoWLAN services
- What are the costs involved in launching VoWLAN and can they generate a good RoI?
- Which telecommunications players are best placed to launch profitable VoWLAN services?
- What are the possible threats of the development of VoWLAN for carriers and other players?
John Green, Wireless Industry Partner, BUSINESSEDGE SOLUTIONS |
| 10.00 | Why is VoWLAN an attractive service for MVNOs? Why is MVNO a viable strategy for a VoIP operator?
- What are the benefits for an MVNO to offer VoWLAN services in addition to cellular?
- How can a VoWLAN player make an MVNO play?
- How does it affect the relationship with the host carrier?
- How can a combined MVNO/VoWLAN player lead convergence independently and offer IMS-like services?
- What types of services can a Convergence MVNO enable, how to price them, and who to target?
Stephan Ouaknine, CEO, BLUESLICE NETWORKS |
| 10.30 | Is VoWLAN a competitive or a complementary offer to cellular services?
- Is VoWLAN a direct threat to cellular carriers revenues or is it targeting different customer segments?
- What is the best strategy for cellular carriers to compete with wireless VoIP: pricing, services, marketing?
- Is there a business case for carriers to offer VoWLAN in addition to their own services?
- VoWLAN and MVNOs: how to manage partnerships with MVNOs interested in offering VoWLAN?
Ranjan Mishra, Senior Partner, MERCER MANAGEMENT CONSULTING
Brian Hesse, Strategic Partnership Group, SPRINT WIRELESS |
| 11.00 | Coffee break |
| 11.30 | How can Wi-Fi hotspot providers maximise the opportunities offered by VoWLAN?
- Examining how Wi-Fi hotspot providers can capitalise on the emergence of VoWLAN
- How can voice over Wi-Fi be used in the public Wi-Fi environment today?
- Assessing business models for Wi-Fi voice deployments and mobile voice service integration
- Identifying the environments in which voice over Wi-Fi functions best
Colby Goff, VP of Network Operations, BOINGO WIRELESS |
| 12.00 | The wireless ISP’s positioning on VoIP over WiMAX, will it compete with 3G?
- What are the timelines for VoIP over WiMAX to become a reality and what is the business case for mass deployment?
- Current status of WiMAX standardisation
- Defining the target markets for VoIP over WiMAX services; business or residential
- Deploying WiMAX in urban, suburban and rural markets and building a wide area network backbone (WAN)
- Delivering voice over WiMAX and positioning of 3G
- Network and bandwidth planning for sustained Quality of Service for VoIP over WiMAX networks
Jeff Thompson, COO, President and Co-Founder, TOWERSTREAM |
| PANEL DISCUSSION
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| 12.30 | Will VoWLAN cannibalise cellular carrier’s revenues
- Is there a place for all potential wireless players to generate profits?
- How can carriers compete with cheap voice calls from VoWLAN?
- How can each player differentiate its services to generate revenues in VoWLAN?
- Will VoWiMax compete with 3G cellular services?
Vince Zappa, Independent Consultant to HELIO (formerly SK Earthlink)
Jeff Thompson, COO, President & Co-founder, TOWERSTREAM
Colby Goff, VP of Network Operations, BOINGO WIRELESS
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| 1.15 | Lunch |
TECHNOLOGICAL DEVELOPMENTS ENABLING VoWLAN
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| 2.45 | What is the current status of single and dual mode devices supporting VoWLAN?
- When will dual mode cellular and Wi-Fi enabled handsets come to market and how is the industry addressing issues that might slow adoption of these handsets?
- Reduced battery life - QoS - Lack of consumer appeal
- How readily available are single mode Wi-Fi handsets? Are they likely to appeal to the consumer market or is it just for the enterprise market?
- Which operating systems will these handsets require?
- What is the role of certification of these handsets in enabling the market and why is it important? What is the role of standards?
Ajay Mishra, Chair, Wi-Fi-Cellular Convergence Marketing Task Group, WI-FI ALLIANCE
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| 3.15 | Examining the Technologies Enabling Voice over WLAN and their Current Capability to Support a VoWLAN Service
- Investigating technologies which are technically feasible and commercially realistic
- Voice over Bluetooth - Voice over Wi-fi - Voice over WiMAX
- How do these technologies interface with the cellular network and do they enable seamless handovers?
- What are the realistic capabilities of Voice over Wi-Fi? Is this the most technically viable and commercially realistic option?
- Is Wi-Fi equipment sophisticated enough to support service characteristics such as jitter control and bandwidth partitioning?
- Will VoIP over a cellular network ever be a viable and efficient technology which mobile operators can compete with?
Kamal Anand, VP of Sales & Marketing, MERU NETWORKS
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| 3.45 | Providing full network security and reliability for VoWLAN services
- Identifying the limitations of current network security
- Assessing the mechanisms which allow authentication between access points
- Reducing the authentication time substantially and avoiding dropped calls
- Ensuring full privacy of a voice call by incorporating security standards into handsets
- Convincing the corporate market that the network is fully secure
LUCENT TECHNOLOGIES representative, and
Thomas Coburn, Director of Product Management, COLUBRIS NETWORKS
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| 4.10 | Coffee break |
| 4.30 | Ensuring seamless QoS and service continuity for VoWLAN services
- What are the limitations on QoS for VoWLAN services?
- Incorporating key QoS characteristics onto the Wi-Fi/WLAN boxes to prevent degradation of voice packets
- Optimising the current network capacity to support voice
- Overcoming issues of latency and coverage in specific areas
Kathy Small, Product & Technology Marketing, Wireless & Mobility, CISCO SYSTEMS
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| 5.00 | Examining how IMS, UMA and SIP enable and enhance VoWLAN services
- How does UMA enable seamless roaming between networks?
- Can SIP offer more of a robust solution than UMA?
- What are the network limitations preventing UMA or SIP from being a feasible option and how they can be overcome?
- Understanding the benefits of IMS when providing wireless VoIP services
- enhanced user registration - guaranteed QoS
- Benefiting from the functionalities provided by IMS by importing them to a WLAN network
- How can operators develop an intermediary solution to enable wireless VoIP services and applications before the availability of IMS?
BRIDGEPORT NETWORKS representative |
| 5.45 | Close of conference |
