This year will be pivotal for over-the-top video as ISPs and content providers explore radical new ways of working together.
Broadband and Internet Markets, Informa Telecom’s & Media
Network operators can also take advantage of the online video boom by providing so-called ‘content delivery network’ (CDN) services to OTT providers behind-the-scenes. But content firms and policymakers are concerned that some of the operators’ more radical ideas could harm the “neutrality” of the Internet by tilting its level playing field in favour of media conglomerates and well-funded Internet firms. This research provides the essential insight for any company with a stake in the future of the Net.
Latest research on ISPs and OTT video in a flexible format:
New Report format - designed for sharing - Delivered as a convenient set of PDF, XLS and PPT files, this new report format is designed to provide you with business critical analysis and data which is easy to share with your colleagues.
Executive Summary Presentation (PowerPoint) - Brief colleagues with a complete overview of findings in a clear, concise PowerPoint presentation. The file includes re-usable trend analysis, charts and graphs.
Data(Excel) - useful and interesting figures and analysis on operator content delivery, Internet enabled TVs and online video quantify this nascent market.
Full coverage on over-the-top TV and video market dynamics:
This research covers all the latest opportunities and challenges in this fast-developing sector:
- The rise of over-the-top video – reviews how the BBC’s Project Canvas and the growing number of Internet-enabled TVs, settop boxes, Blu-ray players and games consoles are helping video make the move from the PC to the TV screen.
- Operator CDNs – evaluates operators’ plans to beat the likes of Akamai by using their ownership of last-mile broadband networks to control the delivery of content right up to the home.
- Embracing OTT with IPTV – discusses how operators must now open their systems to better compete with cable, satellite and digital terrestrial TV operators.
- TV widgets – outlines why IPTV operators must overcome their aversion to offering unmanaged applications to allow their third-party applications to thrive.
- iPhones, Xboxes and new broadband TV devices – reveals how operators can tap up new broadband-enabled devices over the top of rival networks to win in the connected home.
- OTT and DOCSIS 3.0: the cable provider’s conundrum – highlights how speeds that are higher than incumbent rivals’ are proving an effective marketing tool, but will open opportunities to OTT players.
... plus two key issues ISPs have to overcome
- Bandwidth and bottlenecks: the effect on ISPs – with Internet traffic set to grow at a compound annual growth rate of over 40% over the next five or so years, largely because of online video, operators need to tackle the fundamental challenges rather than merely throwing bandwidth at the problem.
- Local CDNs and net-neutrality – our analysts investigate the implications for this highly controversial debate from both the operators and content providers view. Although content providers may be keeping an open mind, operators need to radically revise how much providers will pay.
... OTT Case studies & Market Focus
Our analysts draw on the lessons learnt from leading players and highlight markets to watch:
- Orange France and LG Electronics – why teaming up with a network operator for connected TV content matters to consumer electronics giant LG
- The UK is leading light – with the BBC’s Project Canvas, BT Wholesale Content Connect, Sky Player, Virgin Media’s plans and Ofcom’s Net-neutrality consultation, the UK is highlighted as a market at the frontier of developments
- Asia pay TV operators still wary – our analysts look at how long and what it will take to persuade operators to take the leap of faith and partner with OTT players.
Key insight on all the major OTT market issues:
This research provides important answers to vital industry questions:
- How should operators work with third party online video providers?
- What strategies are pay-TV incumbents likely to adopt?
- How can cable become important over all devices and not just own the living room?
- Who will be best placed to profit from the content delivery network opportunities?
- Could net neutrality become a show-stopper for content providers?
- How will operators stay relevant in a post-Canvas world?
- What unique strengths do cable operators have to deal with OTT players?
- What role will games consoles and other new broadband devices play?
- Why do pay TV operators in Asia remain nervous about engaging with OTT players?
Key data on OTT usage, players and deals:
This research brings you up-to-date with the latest industry data, enabling you to benchmark your activities and use as a foundation for your strategic plans:
- Operator content delivery network services
- Internet-enabled TVs and corresponding services
- Global, online video tracker
- Operator online video services
- Global video development tracker
Key research for OTT operators and suppliers:
This unique research and data is an important resource for anyone with a stake in online TV and video to support crucial strategic decisions.
- All ISPs and operators – gain insights into the retail and wholesale strategies of leading providers
- Content providers – assess the opportunities and risks of working with operators and ISPs over OTT video
- Equipment vendors – plan for the role OTT content and services will play in future operator platforms
- Settop box manufacturers – learn about operator and content provider requirements
- Consumer electronics – understand the operator partnership opportunities and the best routes to market.
